Display Design Is A Great Example.

China's luxury market grew by 12% in 2009.

About 300 new luxury stores opened in 2009 and 15% in mainland China.

We can see the dependence of luxury goods on the Asian market, and consumers expect higher quality and better service.

The international big names rapidly occupied the Chinese market, and Chinese consumers rose from consumption brands to consumption advanced lifestyles, and display designers became the behind the scenes drivers of luxury goods.

The added value of the brand can be improved, and the requirements for display design should be focused on details.

Even the smallest display items, pearl needles, have made a great example in the professional height of display.

Taking the international brand suit as an example, there are not many brilliant designs in the shop and window display. Instead, it shows the rigorous quality pursuit of the suit in the fabric, cutting and design with concise and neat presentation. At the same time, it has integrated a profound brand culture into the design.

There is a systematic requirement for professionals. The samples of the same suit must be strictly executed according to the display manual. Models and rack must have the same color, the front facing of models in the window, and the ironing standards before sampling.

The suit should be matched with shirt and tie. The full length trousers are usually made of M clip, and can be displayed on the side, hanging or side hanging. The half length trousers are different from the full length display.

These display principles are the basis and ultimate goal of the visual merchandising plan. In the final implementation, the display base should be combined with the display work in the window, showing the most perfect effect.

Such a perfect effect sometimes needs only a small bead needle. Different brands have different requirements for the specifications, colors, standards of use in stores and windows.

There are special requirements for the orientation of needles, not at cuffs, several centimeters of swing joints, and the use of various parts of the front and inner buttons.

In addition to raising the visual beauty and harmony through the tiny display of props, it is also necessary to seriously consider the quality of products and avoid hurting customers.

In addition to carrying the brand culture design information, the display window contains too many display designers' meticulous designs. Those professional, standardized and detailed display skills are like the bead pins hidden in the clothing of the models. The design of the big window is realized by the design without leaving traces, so that we can find the value of the big brands.