London Fashion Show: Shenzhen Creates

The more than 20 Shenzhen famous fashion brand enterprise delegation is invited to the world's top fashion show to show the world the "Shenzhen clothing" style. This is the first time London Fashion Week has ushered in so many Chinese clothing brands, which is the pride of Shenzhen's clothing industry.

As one of the four fashion show in the world, the twenty-sixth London Fashion Week will be held today. Reporters learned from the Shenzhen Clothing Industry Association yesterday that the more than 20 Shenzhen famous fashion brand enterprises delegation was invited to show the world the fashion of Shenzhen clothing. This is the first time London Fashion Week has ushered so many Chinese clothing brands.

Opened London last year

London Fashion Week and Paris, Milan and New York fashion week, also known as the world's four fashion show, has been the fashion week is the stage of European and American clothing power, Chinese clothing rarely can be seen in such world-class fashion show.

"Chinese clothing has been repeatedly excluded from the world's top fashion events, which has always been a pain for the Chinese apparel industry.

Without such a platform, it would be very difficult for us to truly realize the internationalization of our clothing brand.

The leader of Mu Lan fashion group feels deeply that in recent years, Shenzhen garment industry has stepped up its efforts to enter the international garment industry, especially the opportunity to enter the world's top fashion show. "Although we have such strength and ideas, we have never been able to achieve it."

The situation changed in London Fashion week last year. A fashion brand in Shenzhen followed the Shenzhen economic and trade delegation to study in London. At the same time, a fashion show was planned to perform during the London Fashion week. However, due to the failure to enter the London Fashion Week's home exhibition hall, it could only raise its own cost and rent a venue display on the periphery. It was just such a fashion show that caused a sensation in London Fashion Week and changed London Fashion's view of Chinese clothing in one fell swoop.

"Fashion from Shenzhen, China, has such a high standard, why can't we enter the London Fashion Week's home announcement hall?"

A London Fashion personage commented.

One pass ten, ten Chuan hundred, in the active operation of the Shenzhen economic and trade delegation, when the London Fashion Week Organizing Committee learned that the outfit of Shenzhen clothing could cause such a sensation, it decided to make an exception to let it perform another show in the home publishing hall, and solemnly invited the Shenzhen fashion delegation to join the London Fashion Week in 2010.

"This is the reason why more than 20 brands of garment companies went to London Fashion Week in Shenzhen this year, which is the pride of Shenzhen's clothing industry."

Shen Yongfang, Secretary General of Shenzhen garment industry association, said.

Shenzhen will fashion fashion in London

The Shenzhen clothing delegation to London was jointly organized by the Municipal Industry and Trade Commission and the city garment industry association. 20 famous fashion brands such as song Li, Ai Ai, Mu Lan and Ji Xiang Zai participated in the ceremony. The focus was on the Shenzhen clothing recommended in Europe and the promotion of Shenzhen's economic and trade cooperation with Europe.

From 17 to 21, the delegation of Shenzhen garment industry will hold the "2010 Shenzhen fashion industry promotion conference" and organize a series of cultural, economic and trade exchange activities, hoping to set off a fashion of Shenzhen in London.

"The reason why London Fashion Week is so important is that it is the highest Fashion Festival in the UK and the best stage for Chinese designers and brands to enter the international fashion industry."

Shen Yongfang said that as one of the most developed cities of China's fashion industry, especially one of the most famous brands, Shenzhen's leading R & D and design level of the fashion industry is the leading position in China, especially fashion women's clothing.

At present, there are more than 2500 garment enterprises in Shenzhen, 400 thousand employees and more than 800 clothing brands. In 2009, the output value was 130 billion yuan RMB and exported to 6 billion 900 million euros, which is one of China's important clothing industry clusters. Shenzhen fashion products sell well in large and medium-sized cities at home and abroad, and the market share of key cities in China is over 50%.

Shenzhen fashion has been accepted by consumers in most parts of China, and the designer fashion brands such as "Providence" and "Euro bran" have sprung up.

Professionals are saying that Shenzhen is now making efforts to create "fashion and creative capital". This fashion week in London will expand the international space of Shenzhen's apparel industry and bring a broader international vision and international channel for Shenzhen's fashion industry.