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How Many Shopping Guides Are There To Drive Customers Away?

2010/9/18 10:24:00 99

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"You can try it on if you like," "this is our new model, welcome to try it on"...

From the memory of shopping, similar words always seem to be full of consumers' ears. Even though consumers are already "looking at dishes", the guide buyers in clothing stores are still enthusiastic.

Is it that the consumers do not enjoy the hospitality of the waiter, or do the shopping guide do not catch the appetite of the consumers?

How many shopping guides are expelling customers?

mature

brand

Terminal and general brand terminal performance is very different, the main difference is not only the difference in sales performance, but also the mental state, passion and enthusiasm of the salesperson in the store and the atmosphere of the store.

How to make the terminal image of clothing brand attract consumers?

After a large number of surveys found that many clothing store guides are actually expelling customers every day.

Few clothes may be sold every day.

The incompetent salesperson is the biggest cost and profit black hole of a store, all of which are derived from the communication method and the customary selling skills used by the shopping guide to communicate with customers.

In fact, the way that shopping guides express their content is much more important than the content itself. They may sell less clothes every day, but they do not realize that what is more serious is that they lose the foundation of their survival and development -- brand image.

The image of terminal is summed up in four aspects: store image, service, sale and product.

What is the impact of these aspects on brand image? First, if the store's image is good, it will naturally attract more customers. Second, only when customers enter the store, can they provide services to him, good service attitude, give customers a good impression, a relaxed shopping environment, customers are willing to stay and see products and listen to introductions. Third, customers really want to stay, and they can sell products with skilled sales skills. Fourth, while purchasing agents understand products and master rich product knowledge, they can sell products better, sell value for money, and even get value for money.

The four aspects are interrelated and progressive. They are also the four basic skills required in the process of building the terminal image.

It's bullshit to try on.

Clothing brand

The store service in image building should be innovative, and it can not always deal with customers' changing needs and increasingly demanding demands with invariable language and thinking.

For example, "try it on" is all nonsense, because customers must try to buy clothes.

"This is not bad, but try it." it is because the salesperson lacks professional knowledge and fails to recommend suitable styles to customers. As long as he sees which clothing the customer sees, it says that it is good, causing customers to distrust the recommendation of shopping guide, which can be described as a guide's own performance so that customers do not take their suggestions into consideration.

If you want to compete fiercely

Clothes & Accessories

Market competition for larger market share, we must do in many details and competitors, including communication between customers and language response.

Then, how can the terminal's shopping guide create a "gas field" that attracts consumers?

For example, for "try on": first, shopping guide should grasp the opportunity, not to put forward the suggestion of putting on trial too early; secondly, it is suggested that we must have confidence in trying it on, and this confidence can be shown through the strength of language and body. Again, it is advised not to give up easily when trying on it. If the opposite party refuses, we should think of the sufficient reason for asking the other person to try again, and let the customer feel reasonable, but we suggest that we try not to wear it more than three times, otherwise it will make the customers feel disgusted. Finally, we should establish a professional consultant image and win the trust of customers in front of the customers, which will play a positive role in promoting the shopping guide recommendation.

Many consumers hate the word "try on". In the face of this situation, shopping guide can say: "Miss, you really have a good eye.

This dress is the hottest one we sell this week, selling five or six pieces every day.

With your figure, I believe you will have a good effect after wearing it.

Here, there is a fitting room. Please follow me to try it on to see how it works.

If the other party still doesn't move, the shopping guide can say: "Miss, in fact, everyone wears different effects, even if I speak it well, if you don't wear it, you won't see the effect."

This is fair and reasonable, and consumers will not dislike it.

For the clothing industry, retail is the details, the terminal is no small matter, the brand is the king, but wins the terminal.

Because only the recognition and sales volume of consumers can bring profits to investors, and a group of buyers who are popular with consumers will add more color to the brand image.