Matters Needing Attention In Clothing Management

Nowadays, people are increasingly seeking to be different. Even if they dress, they want to wear their own clothes.

The target group of clothing custom shops is high-end business people. At present, most custom-made customers are middle-aged white collar women who pursue individuality and have a certain level of consumption.

They work mostly in individual enterprises, medical equipment companies, media units, banks and insurance companies.

Compared with the customized business projects, such as the design, operation and service of advanced custom shops, there should be a more brilliant strategy in the market orientation, product positioning and business management.

One

It is the market positioning of clothing custom shop.

At present, fashionable and fashionable women are very demanding on clothes. Pursuing individuation has become a trend. At present, most of the clothes in the shopping mall can not meet these women's needs or there is still a gap between them.

In addition, although there are some clothing custom stores in the market, most of them are still at a relatively low level of service and competition level, with relatively narrow customer channels.

Therefore, compared to the huge customer groups, there is still huge room for survival in a clothing and custom shop with a higher grade and higher service level.

From the price point of view, the price of customized clothing is still at a low level compared with some famous brand clothes in the market.

2. clothing custom shop

The location of clothing custom shop is very important.

Because a good location is very important for the establishment and maintenance of the customer base, and the cost factor must be taken into consideration.

The location of advanced clothing custom shops is suitable for the gathering of high-end business people and the frequent care of fashion crowd.

3. the choice of fashion design team

Fashion designer and his design team.

You can choose to set up shop with friends and partners in fashion design, not only can you learn the design experience, but the most important thing is to gather a loyal group of customers at once.

{page_break}

4. products and services

Unlike previous tailoring shops for making clothes simply, nowadays personal clothing studios are more about integrating fashion elements.

For example, this year's popular Korean dress, new court suit, Italy men's suit for waist repair can be seen in such shops.

In order to avoid being out of date, the "costumer" in the shop usually watches clothing magazines regularly, watches the popular fashion press releases every season, and occasionally goes online, watches the discs, and goes to the outside to collect the wind.

In this way, designers can give pertinent opinions and suggestions when designing customers' fashion and dress effects for customers' hair, skin color, figure, temperament and occupation, and wearing occasions.

Investment Management Tips

1, cost control should not be ignored.

Insiders remind the majority of entrepreneurs, clothing custom shop owners in the operation of the general existence of some idealistic color.

For example, it will take a lot of energy to consider how to make the store special, while providing customers with a comfortable rest environment can attract customers, but in the process of operation, there is no strict control over the cost.

For example, there are shops rent and decoration investment too much.

2, early investment is bigger.

As the high-end clothing custom shop location is relatively high-end, start-up capital is also relatively high.

Take Liu Xuan's store in Fortune Center as an example, the initial investment is between 500 thousand yuan and 600 thousand yuan.

The main capital investment is concentrated on rent, fabric procurement and the human resources cost of the design team.

However, under normal circumstances, the cost of resuming shop in 1 years is still more optimistic for clothing custom shops.