Review Of The Closing Ceremony Of China International Leather Fair 2010
China's first major
synthetic leather
The exhibition, the 2010 China International Leather Fair, ended in August 29, 2010 at the Wenzhou International Convention and Exhibition Center. It successfully completed the tasks of displaying new industries, marketing and innovating products, exchanging market experience, discussing new initiatives of industry development, showing and leading new trends and new demands of industry and market changes. It has achieved the goal of building a large trading platform for China's synthetic leather industry with new forms, wide coverage, great impact and good results.
First, promoting industry exchanges and deepening mutual benefit and win-win situation.
Synthetic leather industry is a typical circular economy industry. It is a rising sunrise industry. It is an important industry in the plastics industry.
After more than half a century of development, China's synthetic leather industry has been integrated into the world.
In the past ten years, China's synthetic leather industry has been developing and innovating in various fields such as resource conservation and environmental protection, high and new technology of synthetic leather, and has made remarkable achievements. Over the past few years, the total economic volume of the whole industry has maintained an average annual growth of two digits. The output in the first half of this year increased by 22.32%, and China has become a major producer, consumer and trading nation in the world.
In China, the city of synthetic leather, Wenzhou, many synthetic leather enterprises are blooming here as a brilliant mountain flower. Now Wenzhou has grown into a production base for manufacturing and marketing of synthetic leather. Its products occupy more than 60% of the domestic market, and are exported to more than 100 countries and regions in the world. It has become the largest synthetic leather production base and synthetic leather purchasing place in the whole country and even in Asia.
In 2010, with the development of the synthetic leather industry and the development of the upstream and downstream industries becoming more and more encrypted, and the demand for synthetic leather to be warmed up under the impetus of all kinds of advantages, a large-scale, branded, authoritative, specialized and integrated trade stage -- "2010 China International Leather Fair" was gradually brought into the strategic vision of the major enterprises.
1, the new starting point, the high specification of the national brand establishment meticulously.
In order to give full play to the industrial advantages of Wenzhou as the capital of China's synthetic leather industry and promote the exchange and development of China's synthetic leather industry, the 2010 China International Leather Fair, the first professional composite leather exhibition in China and Asia, was held in Wenzhou International Convention and Exhibition Center on August 27th -29.
The exhibition is sponsored by China Plastics Processing Industry Association. China Plastic Association leather synthetic leather Specialized Committee, Wenzhou synthetic leather chamber of Commerce and Dana exhibition jointly undertake.
The "heaven made cooperation" and upstream production of the authoritative Association and professional exhibition organization
Manufacturer
Effective docking with downstream buyers has become the unique feature of this exhibition.
2, gather together
synthetic leather
Enterprise Elite
The exhibition has an exhibition area of 12000 square meters, bringing together more than 200 synthetic leather enterprises from Zhejiang, Fujian, Guangdong and Jiangsu. The total number of exhibits is more than 400.
Famous enterprises in the industry, such as: Wo Xin, cola, Wan Hua, Wenzhou leather and so on, have appeared one after another, forming a brand meeting and splendid situation.
Products such as PVC/PU, microfiber, synthetic leather, synthetic leather, leather base cloth, chemical raw and auxiliary materials, machinery and equipment, environmental protection machinery and so on have attracted many eyeballs of shoe enterprises, luggage enterprises and garment enterprises.
In addition, the Wenzhou synthetic leather chamber organized nearly 200 exhibition booths to participate in this exhibition. Dragon, Austrian, Fujian, Jin Dali, Jufeng, Huadu, heli leather and other member enterprises have brought their own quality products to the exhibition. They also show the advantages and strength of Wenzhou synthetic leather enterprises and Wenzhou as the "synthetic leather capital of China".
At the same time, this exhibition is also a great review of the new fabric, innovative technology and environmental protection technology in China's synthetic leather industry.
Many chemical enterprises, such as Nike, Asahikawa, Gutian, China and so on, have demonstrated their latest environmental protection products, advocating environmental protection reform in leather making industry and leading the fashion trend of the industry.
This exhibition has shown and guided the new trend and new demand of the industry and market changes, and also provided opportunities for the three parties to produce, supply and sell. It shows the future development direction of the industry. It is a historic gathering of China's synthetic leather industry after experiencing the baptism and pformation and upgrading of the international financial crisis.
Two, promotion / buyer invitation, multi faceted flowering, effective trade, {page_break}
This exhibition has established a three-dimensional publicity network through comprehensive media and professional media at home and abroad.
On the invitation of buyers, through the 15 years of "Wenzhou International Leather Exhibition" accumulated huge database, subdivision, accurate and efficient exhibition dynamic, exhibition new products, industry news to professionals around the world; on the other hand, set up an independent buyer Invitation Group to be responsible for the contact and invitation of buyers at home and abroad.
In addition, Zhejiang, Jiangsu, Hebei and other areas, including synthetic leather, leather clothing, bags, furniture, automotive interior, and other industries, the main market for buyers.
According to preliminary statistics, a total of 25875 professional buyers attended the exhibition, including 2151 overseas buyers, mainly from Iran, India, Turkey, Russia, Pakistan, Brazil, Columbia, Indonesia, the United States, South Korea, Portugal, Italy, Sri Lanka, Singapore, Germany, Lebanon, Ethiopia and other more than 60 countries and regions.
It is reported that many buyers have signed many contracts or intentions with exhibitors at the exhibition site, and many other projects will continue to negotiate and implement after the exhibition.
They all said that this exhibition left a deep impression on them, providing them with a good procurement channel, and building a good platform for them to find partners.
Three, activities are brilliant and interactive supporting industries.
1, promote industry development -- "2010 China artificial leather synthetic leather industry standard formulation work conference"
From August 26th to 27, the China Plastic Association leather synthetic leather Committee held a working conference on industry standard setting at the auspicious Hall of New Southasia Hotel in Wenzhou, and 32 professional leather workers from all over the country (8 of Wenzhou) attended the meeting.
Liao Zhengpin, President of China Plastics Processing Industry Association, Chen Jiaqi, Secretary General of the National Standardization Committee of plastic products, and Tian Jingyan, Secretary General of the special committee of synthetic leather of China Plastics Association, attended the meeting.
The conference has formulated 11 synthetic leather industry standards and will be submitted to relevant state departments for examination and approval.
The formulation of industry standards is of great practical significance for eliminating trade technical barriers, optimizing product grades, improving the internal quality of products, and regulating the market order of synthetic leather.
2, up and down through -- "2010 synthetic leather industry chain friendly business association (Association) forum"
In order to explore the development strategy of the synthetic leather industry in the post crisis era, we should strengthen the industrial chain tightly, and realize the docking of industry and trade, complement each other and win. At 4 p.m. on August 27th, the Wenzhou synthetic leather chamber of Commerce invited Guangdong, Hongkong, Hebei and other industrial chain friendship business leaders and heads of some enterprises to hold the Symposium of "2010 synthetic leather industry chain Friendship Business Association" at the lily Hall of Wenzhou New Southasia Hotel.
Liao Zhengpin, President of China Plastics Processing Industry Association, Wang Yongkang, President of Wenzhou synthetic leather business association, Zheng Duquan, Secretary General of Wenzhou synthetic leather chamber of Commerce, Xiao Jiaxing, executive vice president and Secretary General Xiao Jiaxing of Guangdong Leather Industry Association, Zhang Baofeng, director of economic and Trade Commission of Baigou town, Hebei, Li Wenxu, chairman of Hongkong synthetic leather and metal materials supply association, Dai Hongshun, Secretary General of Guangdong footwear materials Association, representatives of various trade associations, leaders of synthetic leather enterprises in Wenzhou, and journalists of news media units attended the meeting.
{page_break}
At the meeting, Wang Yongkang, President of the Wenzhou synthetic leather chamber of Commerce, suggested that in order to promote the healthy development of the industry, the business associations should strengthen friendly cooperation, give full play to the role of the association, plan together, expand the market, and standardize the operation of the market and stop vicious competition.
Liao Zhengpin, director of China Plastics Association, fully affirmed the practice of Wenzhou synthetic leather chamber in gathering resources and expanding the market in the form of the industrial chain Friendship Business Association. It also raised three requirements for the current focal points such as energy saving and emission reduction, blind investment in industries, duplication of construction, rising labor costs, unstable talent teams, killing each other and fierce competition. First, brand building and core competitiveness; two, strengthening the construction of credit industry and fulfilling social responsibilities; three, strengthening the research and exchange of heavy industry issues, and strengthening friendly cooperation between associations and enterprises.
The members of the friendship business association and local entrepreneurs at the forum said that the Wenzhou synthetic leather chamber of Commerce, based on the forum, established a friendly business cooperation system, which provided conditions for the friendly industries and enterprises to exchange information and increase cooperation and expand the market.
3, win hands together -- "2010 entrepreneurs in Zhejiang and Fujian Province Symposium on synthetic leather business"
On the morning of August 28th, the "2010 entrepreneurs Symposium of the synthetic leather chamber of Commerce in Zhejiang and Fujian" was successfully held at the auspicious Hall of the third floor of New Southasia Hotel, Wenzhou.
The conference discussed the sustainable development of synthetic leather and the information communication, resource sharing, scientific and technological cooperation and win-win cooperation between the synthetic leather traders and enterprises in Zhejiang and Fujian.
Wang Yongkang, President of Wenzhou synthetic leather chamber of Commerce, Shao Kang Chong, President of Lishui synthetic leather business association, Wu Guiyin, President of Ningde chamber of Commerce Wenzhou, Lin Shicai, chairman of Wenzhou chamber of Commerce of Lin Hai City, and a total of more than 40 persons responsible for some synthetic leather enterprises attended.
Liao Zhengpin, chairman of the China Plastics Processing Industry Association, executive vice president of the China Plastic Association synthetic leather Committee / Secretary General Feng Shu Jun, and director of the member department, Liu Shu, were present.
At the meeting, many participants spoke enthusiastically to give advice and suggestions for the sustainable development of the synthetic leather industry.
4, the boutique comes out again: "leather tune, superior synthetic leather shopping guide area".
According to the standards of materials and uses, the "leather and boutique synthetic leather shopping guide area" is classified and displayed on the top quality synthetic leather provided by exhibitors. It focuses on displaying the main products, boutique and new products of the exhibitors, and identifies the enterprise names and product codes on the exhibits, so as to provide convenience for buyers to further find the right products and the most suitable enterprises.
Many buyers said that the color of the samples in the shopping district was classified. The samples were closely related to the trend of the industry, and they could find their products of interest easily.
5, exhibition interaction - overseas buyers of China's synthetic leather industry.
"Overseas buyers of China's synthetic leather industry" has been the most distinctive interactive activity of Wenzhou leather exhibition, making full use of Wenzhou's regional advantages as the "capital of China's synthetic leather".
At 1:30 p.m. on August 28th, the Organizing Committee organized nearly 40 buyers from home and abroad to visit Wenzhou artificial leather enterprises and Zhejiang Long Yue science and Technology Co., Ltd., and overseas buyers participating in this event mainly came from Germany, Japan, Thailand, Vietnam, Egypt, Sri Lanka and other countries, as well as the leaders of the domestic synthetic leather industry association.
In the activity, buyers and enterprises have established a good interaction, not only visited the sample room, workshop and assembly line of the enterprise, but also conducted good business negotiation with the relevant person in charge of the enterprise.
Bedaia Import and Export Miss Walaa Elsayed Metwally from Egypt and Miss Sriyani of the Sri Lankan Foreign Trade Development Bureau have shown great interest in the products of the enterprises. After a careful understanding of the samples of synthetic leather, we inquired with the heads of the enterprises about the sample prices and discussed further with them about orders.
On the other hand, Wen Ge and Long Yue gave a professional reception to the buyers who came to visit. Mr. Ren, director of dragon Yue, said: "we welcome the buyers from far away to our factory. We have the opportunity to demonstrate the development process and corporate culture for the buyers, so that more people in the world can understand dragon jump.
The "overseas Chinese" synthetic leather capital "has won unanimous approval and praise from the buyers.
This activity has strengthened the docking between domestic and foreign buyers and Wenzhou base enterprises. While increasing buyers' understanding of enterprises and products, it also helped enterprises to get closer to customer needs.
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6, sincere communication -- "media tea party"
On the afternoon of August 28th, "media tea party" was launched in a relaxed and pleasant atmosphere at the information center of Wenzhou International Convention and Exhibition Center.
Chen Xiqiang, general manager of Dana Exhibition Co., Ltd., and Chen Leqin, manager of marketing planning department, have briefed the international media representatives from LEATHER SPAN, INDIAN LEATHER, WORLD TRADES PUBLISHING, ARS ARPEL GROUP SCHOOL & amp; GROUP, and Beijing, leather leather, leather, leather leather, leather leather, leather, leather, leather, leather, leather, shoes and so on. The media representatives of 169 domestic professional magazines and websites, including leather shoes, leather, leather shoes, leather shoes and so on, have been briefed by the media representatives.
While giving affirmation to this exhibition, we also put forward many valuable opinions. We hope that the exhibition can be improved from all aspects in the future, and the Wenzhou international leather, footwear and shoe machine Fair will be established as a more professional and comprehensive exchange and exhibition platform, so as to better promote the stable and healthy development of the industry.
At this exhibition site, from the exhibitors' salesmen and spectators, they are filled with joyful smiling faces, showing more confidence in the market recovery and vision for the future.
2010 China International Leather Fair has been successfully concluded in the praise of exhibitors, experts and businessmen from all over the country. However, many exhibitors have begun to look forward to the coming of the next exhibition, and have asked the organizers to sign up for the next exhibition.
Let's make a date, 2011!
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