Adidas Announces Official Partnership With Beijing Marathon

Beijing marathon sportsmen

09, 18, the world's leading sports brand

Adidas, the world's leading sports brand, is widely involved in marathon races around the world. Adidas can be seen in famous international events such as the London Marathon, Berlin marathon and Boston marathon.

For the cooperation with the Beijing marathon, Mr. Du Bairui, President and managing director of Adidas group Greater China, said: "Beijing, which has a 30 year history,"

This year's Beijing marathon will be held in October 24th.

As the event draws near, Adidas will launch a series of integrated market activities to promote the Beijing marathon.

The theme of "Beijing running" will be exported through outdoor advertising, print advertising, public relations, digital platform and more than 1000 Adidas stores. A series of offline running activities will also be launched in Beijing's main fitness centers and universities.

In addition to thematic market activities, Adidas has launched a series of activities.

These products have already landed in Adidas running experience center and Adidas stores.

The running experience center, located in the Sanlitun brand center of Adidas, Beijing, and more than 40 Mini running experience centers scattered across the Adidas retail store in Beijing will provide services for runners.

Runners can not only learn about professional running equipment, but also get professional guidance from running experts and coaches.

In addition, the Adidas running experience center in Sanlitun receives weekly enrolment from running enthusiasts and participates in marathon's pre appointment experience, providing a platform for runners to train, communicate and share running stories.