Clothing Wholesale Customers Request Sample Introduction

　　 Sample sending The essence of the problem is how to select potential customers and develop business relations. Next, we will analyze the three stages before sending samples, sending samples and sending samples, hoping to give you some inspiration.

Before sending samples: judge Proofing, cost confirmation

　 How to judge whether the sample is sent or not? How to control the express delivery cost effectively?

　　 First, clear the sample sending principle of your company.

1. Clear your company's positioning and overseas expansion strategy.

Is it a company with limited strength, early expansion abroad, and a company that hopes to effectively control the cost of the company's sales? Is it a company that is strong enough to expand overseas and is willing to invest more?

It is the former that can live within our means. The latter is able to make more budget in terms of samples (samples and freight rates).

It is recommended that samples be sent according to customer level.

Budgeting the quantity and amount of samples from a company's perspective.

2. Make in-depth analysis and judgement of potential customers.

Generally speaking, the old customers who have known their cooperation for long time may consider the sample fee and freight free.

Design customer background questionnaire (see Annex) to understand new customers; if sincere customers do not care about each other, they will also provide targeted enquiries and sample requests.

For new customers with sincerity, we can inform you that although the samples are free of charge, the other party will pay the shipping fee from the two sides.

We hope that we can provide multiple samples at a time and do not want to pay any fees, and proceed with the detailed analysis after the company's background, sample usage and so on.

3. Product related

From the company's perspective, first of all, we need to make clear the sample and freight costs.

Let customers know that even if the sample is free, no matter what the value of the product is, it is the operating cost of your company.

The value of the sample is high and the cost of transportation is high. No matter what the new and old customers are, please understand each other and follow the principle of common development.

The standard template letter can be prepared beforehand, and the issue of sample delivery is basically clarified. {page_break}

4, understand the purpose of customer sampling, laying the foundation for future orders. The customer's common sample uses are as follows:

Purely collecting samples for analysis and comparison

Product related parameter testing

End user experience

Potential and visible orders

5, the right attitude: not only bring the sample input of the order to be valuable.

Think about advertising. Only by letting more people know, can there be more and better results.

Even if there is no order at the moment, customer feedback can be used to understand the latest market in the target market, the essential factors for product improvement and the R&D direction of the product line.

Some products, such as textiles, need component inspection. For example, mobile phones need to be tested in related networks (usually 2-3 months), so they need to wait patiently.

　　 Two, sample sending and no need to send samples.

　　 (1) no need to send samples:

These are probably "completely unknown" type. This is a common situation. I believe you have heard about it for a long time. It means that the trade companies that were not contacted before suddenly expressed interest in your products in the form of fax. Specifically, I think it can be divided into two categories:

1, "single comic dialogue" category:

Concept and characteristics: we hope to provide samples for testing, and also provide information about company profiles, business licenses, corporate cards, etc., usually in a fixed format. If you send the sample in advance, you will get a reply soon and ask to sign the contract at the location of the company. {page_break}

Evaluation: these companies usually have their own offices, but they do not really do business. As for why, I am still thinking about it.

Such entities are usually linked with the brands of enterprises such as Hongkong, and there are more coastal areas.

2, "double reed" category:

Conceptual characteristics: This is a little bit more than the above "single talk". As the name suggests, we need close cooperation in two aspects. That is, the A factory (not contacted) suddenly telephoned to us, "we are a manufacturer, and now we need you to act as our sole agent for XX district sales. (cloud)... " Just when you are confused, there is another unit, called B factory (also not contacted), which calls for what products urgently needed, and this product is provided by A factory. In this way, your suspicion of A factory may be obscured by the enquiry of B factory. Then you will be be led by the nose. A and B two party, you come to me, like two reed, the loss will certainly not be them.

Evaluation: do not deceive or deceive, in short, their aim is to "cheat a word"! This situation mainly occurs in the inland area.

It is easy to guard against these two kinds of deception, so long as we do not covet small cheap. You know that after hard work, you don't always get results. Let's give you free lunch.

　　 (two) the sample should be sent:

1, after several consultations (inquiries, offers, counter offers, etc.), the domestic and foreign companies that they contact can consider sending samples in order to make customers understand their products better. This situation should be a normal situation.

2, for some larger and more reputable customers in the industry, we should take the initiative to take the initiative to visit, take the initiative to deliver information, otherwise it will not be able to seize the opportunity, in the market competition, I am afraid it will be in trouble.

If you send samples by yourself, the samples you will send are not necessarily too many. It is representative or innovative. But the quality of the sample must be guaranteed. If you want to know the sample, it is representative of your company. The sample is not good enough to label the name of your company. impression 。 Once the first impression is formed, it may be difficult to change it later. So we must pay attention to the customer's "first impression" - the quality of the samples.

If the customer requests to send samples, we should try to meet the reasonable requirements of the other party. Note that I am talking about "reasonable". If the other party wants dozens of samples at a time, the factory may not produce so many products at once, or do not want to pay too much on the basis of the cost, so that we need to discuss with the other party. Some customers will agree to send several representative ones. Some customers will still have all of them, but they can give you time to prepare or batch samples. In this case, I still agree to try to meet customer requirements.

(three) the situation can be mailed:

In fact, when dealing with some potential customers, you will feel that the determination to send samples is almost the same as that of making no decisions.

Here, the potential customers are either not big, or the product is not very match, and the contact may not be too frequent and intense, so people can not lift their spirits. I think this situation will reflect the difference of the purpose of the enterprise. If your factory is large, the sample fee is almost no problem, and it can be completely affordable. And the factory also hopes to expand the visibility of the enterprises through various ways. Then it may be a try. After all, this is also an opportunity; but if your factory does not have too much money, or there is no special budget, the enterprise is also in line with a sound market development policy, so there is no need to send it.

There is no difference between the two kinds of sending and sending, which is the difference between different enterprises. This difference is also completely normal.

But some people hold the idea that "factories should have backbone" and say that they do not send samples without paying the sample fee. This general view is biased. After all, you are contacting your own factory. If you don't have the money to make a profit, it's not someone else. Why do you want to act on your loyalty? This has nothing to do with the backbone.