Eleven Gold Clothing Marketing: Clothing Enterprise &Nbsp; Are You Ready?

New World Department Store Manager Wang introduced that from the middle of August, autumn clothes began to arrive in front of the cabinet. Before the Mid Autumn Festival, all brands of autumn clothes will be put on shelves.

"Climate change is big this year, autumn clothing is listed earlier, but truly comprehensive listing is still going to catch up with the Mid Autumn Festival.

Because Mid Autumn Festival is a festival of reunion, many consumers will go shopping with their families. At this time, it is more appropriate to sell autumn clothes.

Manager Wang said.

According to the analysis of the industry, such as Xing long, Hualian, such as food and clothing as one of the large shopping malls, will inevitably usher in the moon cake and autumn costumes together to sing the situation, while other clothing oriented shopping malls, will focus on playing autumn card.

Cartoon doll

With the Mid Autumn Festival National Day approaching, businessmen are ready to prepare for the golden holiday.

I understand that in order to make a big profit during the Mid Autumn Festival, the discount sales promotion activities have basically been introduced.

However, most businesses say discount, raffle and coupons are still the main promotions.

In addition to traditional marketing methods, the marketing method of cartoon dolls is also popular this year.

There are many businesses in order to interact with consumers, ready to use cartoon doll marketing during holidays, in order to achieve the purpose of gathering popularity and promoting sales.

Cartoon dolls can create many joyful atmospheres for festivals and holidays. They are exaggerated, beautiful and beautiful. They can walk freely in the crowd. They are lively, interesting and lively.

Many children like them, and even adults are often attracted to them. Cartoons can be called "stars" in the current business field, and many promotions will see their figures.

"The longest and piecemeal holiday" businesses and manufacturers react differently.

Compared with previous years, this year's Mid Autumn Festival and National Day holiday arrangements can be regarded as the most fragmented in history.

But for businessmen, this "most fragmented holiday" means "the longest vacation in history".

Most businesses say that the longer the holidays, the better the sales of clothing. They will make good use of this opportunity to make some promotional activities to improve sales performance.

"Piecemeal holidays are good news for us."

Guo Yufeng, manager of the planning department of the world trade mall, said: "as the holiday break will give customers a sense of" always on holiday, "we have plenty of time to plan for larger promotions.

However, for manufacturers, piecemeal holidays are not a good news. Some garment manufacturers are beginning to worry that holidays will affect the efficiency and progress of their work.

A garment factory official said: "such a holiday disrupted the continuity of production, the factory decided not to allow employees to rest.

The production line of the factory can not be broken. In order to continue the operation, the factory can only plan to allow the workers to work overtime during the vacation, and the high overtime pay will raise the production cost of the factory a lot.