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    How Does Underwear Store Win Different Ways In Competition?

    2010/9/19 17:50:00 265

    Generous Style


    My first store was 16 square meters, located in the city commercial center. At the same time, I invested nearly 20W in the mixed group. At that time, I still thought that if I didn't succeed, I wouldn't make money last year, or how could I lay eggs and eggs, and how could I succeed if I didn't want to do it?


    I chose to start in 1.1, because I am a combination store, with a brand as the leading factor, so the brand opened the shopping guide only stayed here for a day, I am a novice, and I am very hard on my head, and the two shopping guides I requested are also selling underwear from the end. On the first day, we sell 2300, I hope this is a good start, such a small shop, no advertising, no sales promotion, and I can be satisfied with this achievement.


    In the following period, business is good and bad. After adjusting and enriching products, 5.5W is now maintained at a monthly average of four months. In the past few months, there are also colleagues who are looking for customers. The result is that a lingerie shop, less than two hundred meters, is refurbished into my shop.

    style

    By selling goods like me, and claiming that he only played 20 percent off, and I only played 10 percent off, business was light for ten days. I was confused and hesitant. How should I operate? Is it a price war? Or what?


    Now my conclusion is:


    1. China's underwear brands are many, choose honest and efficient agents, choose a brand with clear positioning and style.{page_break}


    It is not enough to do business by imitation, and we must be different in every respect.


    2. treat your shopping guide properly and motivate them with appropriate policies. Let them do things at ease. I do not have to go to the store every day, but I just know the sales volume of the store by knocking at the keyboard in the office.


    3. if there are peers to visit, it doesn't matter.

    generous

    Come on, please come in, so I can go to your store in a big way, but some things aren't good for everyone. I can think about it. You don't have to think about it. This can be better.


    4. my neighbor is ancient and modern. What am I afraid of? The products I sell are more affordable than yours. The quality is better than you. The style is prettier than you. It is you, not me, who worry about you. Now it is not 80s. The underwear in Jiangsu and Zhejiang provinces is controlled by you.

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