Traditional Enterprise Network Marketing Is Seriously "Lack Of Calcium".

"Calcium deficiency, growth and lack of love", if this sentence is used in some traditional Chinese enterprises, it is also suitable for Internet marketing.

The increasing pressure on traditional industries is an important form of the current economy. Apart from some bankruptcy cases we have seen, the recent surge in the stock market and the property market seems to prove the difficult situation of the traditional industries. When the traditional industries are still at a halt, they may pfer funds to investment products such as the stock market and the real estate market, and strive to maintain sustained growth.

From a positive or a lateral perspective, the traditional industries have come to a critical juncture of life and death. This is the typical symptom of severe "calcium deficiency". The so-called "calcium" here is an important element of "network marketing", which can make him stand up and live healthily and longevity.

The next first reflection may also say: This is not my problem, I am in this environment.

In recent years, the development of Internet and e-commerce has made many traditional enterprises feel the vitality of network marketing.

Dell, customers, Jingdong, OKBIG and other companies have made brilliant achievements through e-marketing to sell products on e-commerce platform.

OKBIG's CEO Qiu Chenran said: "the vast majority of enterprise websites are 'dead websites', but what is the" dead website "? It is the only thing on the website that the business leaders want to propagate, not to study what the netizens want to see, and not to be concerned about whether the web users can find a website.

After such a long time, some people will ask, "what is network marketing, is it buying and selling things on the Internet?" in fact, this understanding is wrong. Internet marketing is to use the Internet to carry out a series of marketing activities. No matter marketing or network marketing, it focuses on a "battalion" word. Only by creating a better network sales environment, can we finally achieve the effect of better selling products.

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What kind of raw materials are the "calcium" of network marketing? What kind of effect will the traditional enterprises take after taking it?

The main raw materials of Internet marketing include: marketing website construction, website optimization, SEM search engine marketing, forum marketing, soft language marketing, blog marketing, word of mouth marketing, event marketing, viral marketing and so on.

This calcium usually achieves the following effects:

1. Changing the buying pattern of consumers.

According to the data of June 30, 2009, the number of Internet users in China reached 348 million, and the number of Internet users was the highest in the world.

"80 generation" is the first generation of customary network, and the network has changed the mode of consumption purchase.

Two, enhance the reputation of enterprises on the Internet.

When a traditional enterprise does not have word of mouth information on the Internet, or is created by competitors' Internet goons, some customers may lose confidence or loyalty to your business.

Three, enhance customer loyalty.

If the customer interaction in the marketing website can better cultivate the communication between enterprises and customers, and find their deficiencies in a timely manner, customers will become more loyal to your business or products.

Moreover, forum marketing, soft language marketing and word of mouth marketing are integrated to reach the goal of "soft eye", "soft heart", "soft ear" and "soft mouth".

Four, precision marketing to reduce advertising budget.

OKBIG started using about 2000000 of advertising and marketing expenses, but OKBIG website later relied on SEO and the right amount of competitive advertising, and achieved more than 300 thousand sales per month.

Five, online research gets good market data.

Marketing websites can also provide accurate market data.

If you ask a survey company to conduct a 500 person market survey, the cost will be 300 thousand yuan, and online surveys on the Internet will not only cost no money, the scope of investigation can even be accurate to a certain county.

To sum up, the "calcium tablet" of network marketing is an essential element for enterprises to stand strong and live healthy and long life in the era of Internet economy.