Shopping Malls In The Business Circle Focus On The Delicate Trend.

As Tong Minqiang, party secretary and chairman of Hangzhou Jie Bai group, said, "where is the future of the traditional retail department?" Obviously, Hangzhou's retail giants seem to have their own answers to this question.

As early as the first half of last year, Shen Guojun, chairman of China Yintai Investment Limited, once said in an interview that future department stores no longer simply focus on shopping, but become places where people gather, experience, communicate or appreciate certain activities.

The same argument was also mentioned many times yesterday at the strategic partnership conference held by the new century hundred group.

These four words are probably the word that Tong min Qiang said most yesterday. "We used to think that life needs shopping, and then consumers get enjoyment from shopping. But now, the opposite is true. First is enjoyment, then life, and finally shopping. Tong Minqiang said. He believes that lifestyle will surely become the leading factor of future retail consumption, and impulse consumption will be driven by destination consumption. In other words, you may go shopping for food, for dates, for entertainment, for sports, for hairstyles, for the flower market, or even for dentists or for learning English. In these ways of life and experience, there are two consumer goods. "Even the future shopping center may have such a subversion: Retail will become a subsidiary camp, and catering, entertainment, education and so on will become the main business of the mall."

Everyone is rushing to "experience consumption" as the core of efforts, or transformation or upgrading, it is inevitable that homogenization. It is a good thing for department stores to seek change. To transform what is not the key, the key is to seek differentiation and find out its own personality. Ma Ying Shu, managing director of Hangzhou, CB Richard Ellis, said.

Take the lakeside business circle as an example. The reporters found that the upgrading and upgrading of the old retail stores in this area basically revolved around "exquisite life" and "fashion boutique". For example, after the merger of Yulin and Wulin, hundreds of young brands have been introduced, and many more suitable formats for young consumers have been implanted. Couture In the cafe and so on. The opposite side of the National University is also planning to make a radical change and take the high-end fashion and luxury route. Hangzhou Tower, which always sells luxury goods, is also planning to introduce more international and international designer brands.

On the other hand, lakeside in77, West Lake Yintai city and the new Wah Yuen planned to be transformed are also the route of fine lifestyle and fashion.

It is worth mentioning that the "Shangcheng 1157" project, currently under construction and located at the foot of Phoenix Mountain, is a new shopping center jointly built by the business travel group and the Shangcheng government. In addition to many fast fashion flagship stores, shopping centers will also include 24 hour bookstores, famous pubs, German PAULANER, high-end nightclub brand MZ and other "mix and match" formats.

Compared to the "high rise" in the commercial circle, the community shopping mall sprung up in the past two years seems to be more popular. "After several rounds of adjustment, the trend of community shopping centers is obvious, either catering or paternity." An industry analysis said, "these two are targeted at household consumption."

When it comes to food and beverage, it is more successful now than Yintai city. It is understood that if the coffee dessert class is considered, there are more than 70 restaurants in Yintai City, which basically account for 30% of the whole shopping malls.

And is regarded as " Pedestrian flow The children's format of the engine is a keen weapon for community shopping centers. Be located Qingchun business circle The Tianhong Shopping Center opened more than 10000 square meters on the 3 floor as a playground for children, including entertainment facilities and educational institutions for children of different ages.

The impression proportion of children in Xixi impression city is relatively higher. There are Trojan Horse Kingdom, scout playground, leisurely hall, marine village, atrium and a Carrera track racing car.

The Central South Shopping Center in Binjiang is also a "real" playground for children. In addition to some retail and catering, nearly half of the shopping malls are related to children's amusement.

In addition, the Jinsha Lake Street in the middle of construction is also the focus of shopping malls planning. Located in the Qingchun shopping district and planning for the second half of 2016, the Hangzhou Tower 501 city square, though positioned as a high quality shopping center, has not forgotten to work hard in the children's format. The 4 storey building of the whole shopping mall will be related to children, including children's amusement, children's education, children's articles and maternal and infant centers.

However, whether it is the delicate trend school, or the paternity school and the catering group, they all have the same starting points. First, try to find ways to get close to your lifestyle and lifestyle. Only by finding out your lifestyle and habits can you willingly spend more money.