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Embarrassment Made In China And Chinese Brands

2010/9/19 16:59:00 38

The brand was born in the industry, and one was born.

brand

Prosperity means that an industry is widely known.

A good industrial brand can bring unique competitive advantages to the manufacturer and maximize the added value of the product.

However, it is a pity that some Chinese enterprises have sacrificed the long-term profitability of the brand when they acquired short-term sales performance.

We cannot resist the temptation to get rich quickly, ignoring the harm of running brand for many years.

This practice of killing the goose that lays eggs and killing the fish is almost the common fault of many Chinese enterprises.

There are many products made in China in the world.

Often we hear our friends complain, "Alas, what I brought back from abroad is MadeinChina."

However, when we ask again, these "

MadeinChina

"Which factory did it produce?"

Worldwide, "made in China" has a high proportion in clothing, shoes and caps, bags, toys, gifts, and other consumer goods.

It can be said that Chinese goods are everywhere.

No country's products can be widely applied around the world like China.

China has 210 kinds of industrial products in the world, such as color TV, washing machines, refrigerators, clothing shoes and hats, and so on.

Even the Americans have no choice but to say how to do without the Chinese made days.

However, seeing so many "made in China", we can not hear the "Chinese brand".

When we compete internationally, many of the local brands we know are often unpleasant.

With China's increasing international status and lack of world-renowned brands, it has become a stumbling block to the dream of China's powerful nation.

Without a strong global brand, it means that China can only do the "world factory" which is engaged in heavy labor. The huge profits have been obtained by foreign designers and engineers.

Chinese are not good at managing brands, which makes Chinese producers always take the smallest interest in the global industrial chain.

This "one piece" did not let the Chinese labor force get rich quickly. Instead, it made the polarization between the rich and the poor worse because of the "least interests".

Fortunately, more and more Chinese enterprises are realizing this, and local brands are rising.

Some sports brands such as Lining and PEAK are calling Nike.

Adidas

。