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Seminar On The Future Development Trend Of Zhejiang Apparel Retailing Industry Held In Lishui

2010/9/19 18:25:00 113

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September 13, 2010, Zhejiang

Apparel Retailing

The seminar on the future development trend was held in the Kokusai Hotel conference room of Lishui. Experts and garment dealers launched a heated discussion on the development trend and problems of the apparel retailing industry.

It is understood that the seminar was sponsored by the Zhejiang apparel industry association and China apparel network. It was co sponsored by Zhejiang merchants Capital Investment Promotion Association, China Fashion newspaper and Shanghai Luo Hao dress limited company. It will tour around Zhejiang province. The seminar held in Quzhou before has aroused strong repercussions.

The conference was first conducted by Zhejiang.

Garment industry

The director of the association, Mr. Kim Chung Hao, delivered a brilliant speech. He said that with the further development of the economic globalization, the layout of the domestic market of foreign garment enterprises has been accelerating, which has brought great pressure to the development of the domestic garment enterprises. Therefore, the market competition is becoming more and more intense. It is more and more difficult to do well in the clothing sales industry.

Therefore, the competition in the future garment retail industry will pay more attention to the environment of the shop, the service of the shop assistants and the quality of the products.

To sum up, there are four sentences: first class shops sell culture, second class stores sell brands, three stores sell products, and four stores sell coolies.

Next, China's largest apparel industry portal, Ms. Wang Hongyan, manager of China apparel network international station, presented the presence to the public.

Distributor

It brings a wonderful speech.

With the popularity of the Internet and the continuous development of information technology, the distance between time and space has become shorter and shorter, and the trend of popularity has also become faster and faster. In the past, the pmission of fashionable information from first-tier cities to second tier cities takes at least a year, and now it takes only a week, and many new international brands are listed in the global market simultaneously.

Against this background, if the practitioners in the apparel retail industry continue to travel between wholesale markets and shops, they will be selling coolies.

In today's environment, dealers must start thinking and changing the status quo through learning.

Now, some brand enterprises are also considering the introduction of the latest joint venture mode for dealers. I believe that in the near future, this zero inventory, Bao Yingli and package management risk free mode will eventually become the mainstream.

The final highlight is Zhejiang University's private education research center lecturer, era Guanghua senior lecturer and Deputy Secretary General of the Zhejiang Capital Investment Promotion Association, Guo Min, a brilliant theory of terminal sales management shared by distributors and reality, which resonates with each dealer.

It is reported that Guo Min is not only an expert in the field of investment consulting, but also a forerunner of the private education industry, and a senior lecturer in the terminal retail industry.

First of all, he analyzed that when the customers are visiting the clothing store, the most important thing is the service of the shop assistants, followed by the products, and the high quality service is the key factor to ensure that the customers do not lose.

Then, he emphasized the whole shop's space creation, as well as the facade design and product display, both image and data analysis, so that dealers can see clearly and understand very well.

Best of all, he analyzed the life cycle of the retail industry and the specific measures to improve sales performance. The dealers from time to time wrote down the wonderful sentences of Guo Min lecturers, and from time to time they asked questions and had a heated discussion with Guo Min lecturers, and the atmosphere was very strong.

This seminar is very successful in general, and it is also extremely helpful to the clothing dealers. A child dealer at the present told reporters that she had made further progress in the dress retailing through this seminar.