Shu Lang "Gao Ge"

Ji Shu Lang carries the new brand song (GOGIRL) in China International.

High song lead

It is different from the mature and elegant fashion of the past, as the youth of promoting the new romantic life of the city.

The first time to appear in the market, the song autumn dress, mainly divided into "night elf", "green age", "retro fantasy" three themes series.

The "night elf" series is dominated by black purple, and green, dark blue and orange are interwoven into the whole color system. As the night elf is full of movement and mystery, the "night elf" with the design idea of splicing and collision is just showing the wearer's pursuit of passionate and unrestrained life style and the vision of colorful scenes of life.

The dynamic beauty of happiness and decoration is the element that designers express in the theme of "green onion". It is deduced from red, green, green, yellow, purple and black. Inspired by the fashion trend in the 60s of last century, the era of restrained aesthetics has passed. The era of happiness and decoration has arrived, making full efforts to create special charm, showing simple vitality and performing the happiest scenery in the world.

The retro fantasy series is full of nostalgia and perfect combination of art and clothing. It creates the exclusive London doll art space. With the Baroque art of luxury, publicity and passion, it spreads a strong romantic color, creating the same style of ancient and modern, leading the young fashion trend in the new era.

Highlighting the new concept of fashion

In 2010, it has been planning for two years.

The new brand will be separated from its mature and elegant brand style and meet the market demand of 18-28 year old young fashion women. The inclusion of young people in the consumer group of sulang fashion will be another breakthrough in the brand strategy of Shu Lang.

In order to present the brand new image of Gao Ge brand, the company boldly launched young design and research personnel to form a brand group, synchronized the introduction of French and Italy designers for planning guidance, timely integrated the international fashion elements into the design concept of high song, implemented the technical pformation plan and product development plan according to the development trend of the domestic garment market, and constantly introduced the most influential and competitive products with high value added to meet the domestic specific market demand.

Unlike fast moving consumer goods, Gao Ge's products are designed to build up the quality concept of medium and high grade brands.

In the view of Wu Jianmin, chairman of Shu Lang, in the next ten years, there will be a qualitative change in the style of Chinese less ladies' clothes. Fast consumer goods do not conform to the low carbon lifestyle advocated by the mainstream of society. I believe that after the economic crisis, people's consumption concept will change accordingly. For those so-called "fast food products" that waste a lot of social resources, the market and consumers will reconsider and locate these brands.

According to Mr. Wu Jianmin, this year, the song brand plans to open more than 60 stores, and strive to achieve 300 stores nationwide within three years. At that time, the annual revenue of Gao Song Xiao Shu single brand will reach 1 billion yuan.

Wide market and brand new

Shu Lang has already had the operation experience of the two brands of Shu long and Mei Teng, and the market operation of the song brand will also come true.

On the basis of the original operation experience, Shu Lang readjusted the domestic market. Therefore, compared with the promotion of the two brands of Shu Lang and Mei Teng, the operation of Gao Song Xiao Shu dress is more assured. Based on the full investigation and discussion of the consumer market, the market of song Gao is gradually increased.

In terms of opening shop arrangement and marketing channel construction, he has fission and incubated under the existing marketing system, and continues to arrange his opening shop plan in the overall work plan of all branches to complete the construction of the terminal market.

Gao Ge will redefine the new brand on the basis of the experience of Shu Lang and Mei Teng shop, and establish a self marketing channel and a dual channel mode with the help of cooperation channels. We should steadily and steadily take the road of self marketing, based on the strategic marketing network mode of the north, the whole country and the world. At the same time, we should strengthen joint marketing with the shopping malls and franchisees to establish a wide market system and establish a national brand image.

And through a variety of marketing channels, including storefront design, product catalog and visual marketing, create a shopping environment that can stimulate customer perception, pass on the value concept of brand, strengthen and enhance the brand image, and continue to create a new Chinese style and less ladies dress.

Devote great efforts to cultivate forging brand clusters

Shu Lang's performance at present indicates that the company already has the ability to develop and control multiple brands.

The biggest feature of Shu Lang is consistent adherence to the multi brand development strategy and the consistent pursuit of product quality. With the gradual adjustment of China's economic and social development and the gradual upgrading of its brand, he has the stability of talents, the self possession of market channel construction and the stability of product quality, among which the stability of the team is the most prominent, and the coverage and total quantity stability of the whole country's own storefront.

Along with Gao Song and Xiao Shu Zhuang's successive listing in the whole country, Gao Ge started the extensive layout of the national market. Fourth women's wear brand "masterpiece" and the first men's clothing brand "wind into pine" have also entered the preparatory stage.

In the course of future development, he will work together with the brand to forge a fashion brand cluster with the cultural details of sulang, and finally go to the international stage, and achieve the goal of making brand in the wider space for the whole human's new life.