The Two Big Families Of Wool Industry Join Hands To Make A New Chapter.

In the morning of September 7, 2010, the world's two most famous

The Michell family originated in 1870, and gradually brought the new leadership concept of wool yarn production and processing industry to the international market, integrating the deep-rooted traditional consciousness with the unique, coherent and bold outlook for the future.

Over the past 100 years, the Michell family has created a company famous for its highest quality, perfect service, commitment and innovation.

Since George Henry Michell founded its own family business in the Undalaya area (southern Australia) in 1870, the company has incorporated an ambitious expansion plan in the production system (through the acquisition of new industries across the country), and then expanded overseas in the last century (Europe, China, Japan, New Zealand and the United States) to diversify production.

In addition, since the end of last century, the company has invested heavily in innovation and research and development, greatly improving the quality and characteristics of materials, and making the entire production process from raw materials to wool washing more efficient and fast.

In June 2004, Michell brothers, David and Peter, took over the company and strive to turn the family industry into the world's leading textile enterprise.

In the name of Michell Pty Ltd, the company combines the oldest tradition and the highly efficient modern business mode. It attaches great importance to seeking new cooperation and setting up new goals while innovating.

This brand new brand will face new challenges, and its success will depend on the concerted efforts of the whole world: from the direct farming of Australian farmers to the environmental treatment of Adelaide factory (Australia), from the processing of wool and wool to the whole process of spinning in Malaysia, from the research center of Italy in Kuala Lumpur to the dyeing house in Thailand, from the spinning of Italy to the production of knitwear in the Far East, all aspects are interlinked.

Michell 1870 is a perfect interpretation of antiquity and modernity.

This new brand combines the two outstanding family professional technologies in the global textile market, and strive to create new solutions and ideas that meet the requirements of the times.

Peter and David Michell have continued five generations of outstanding expertise.

From generation to generation, from Australia to the whole world.

Zegna Baruffa family

The great tradition that began in 1924, throughout the past, present and future.

For nearly a century, the name of the Zegna Baruffa family has been regarded as the pronoun of experience, commitment, innovation and entrepreneurial courage.

Past success does not represent the future, but the vigorous and enterprising younger generation keeps writing new successes. The mission of Massimiliano Zegna Baruffa is to continue the spiritual legacy of the family.

Since the early twentieth Century, Albino Zegna Baruffa (Massimiliano's grandfather, famous for her exquisite spinning technology) has been a milestone in the history of Italy's yarn industry since it founded its own company in Vallemosso. If it had been operating until the end of twentieth Century, the company would have been the leader in the international market.

Entrepreneurial enthusiasm and superb technological capabilities have laid a solid foundation for the establishment of a successful business model and soon set an example in the industry.

At that time, spinning was still a less known mystery craft, and Albino pioneered the use of special fibers such as Angora and Ma Haimao to produce high quality yarns.

He also made improvements to spinning machines so that they could produce patterned yarns.

In the 60s of last century, Albino's sons, Giorgio and Giulio, inherited their father's career. Under their management, they pushed the company to a higher peak.

It is no easy task to carry forward this important and precious legacy, but if we are full of entrepreneurial courage and fearless, we will be close to success.

Giorgio, with its own eyes, recognizes the importance and development potential of the industrial textile market. It acquired the Lane Borgosesia, the largest and oldest spinning company in Italy at that time (about 1850), and then stepped out of the company's global expansion.

He is very good at capturing changes in the fashion market, and he is aware of the demand for more sophisticated yarns in high fashion and emerging garment markets.

With keen intuition and deep expertise in spinning skills and material selection, Giorgio and his team developed Merino Extra Fine, which pioneered the development of the worsted yarn industry and set up a new standard. He also introduced the brand new sales method of spot service, thus lifting a new business revolution.

After that, Giulio Zegna Baruffa (father of Massimiliano) took over the business from his brother. Under his control, the company quickly became the leader in the global knitting yarn market.

Giulio combines creativity and innovation with specific principles and management skills, and builds a mature and outstanding industry paradigm with lifelong effort.

In 1997, Massimiliano was in danger when his father died suddenly and took over the company.

The company sold about 12000000 kilograms of yarn (equivalent to 55 million knitted garments) at the best sales volume, and began to undergo dramatic changes in the textile industry from the grandfather's generation of Massimiliano.

In the ten years of management, Massimiliano has adopted a pioneering strategy and adjusted and established strategic cooperation in the light of the latest market trend, further enhancing the company's leading position and family tradition.

This is the success story of Massimiliano Zegna Baruffa.

This is also the story of the success of the whole family: a century of business myth, a century of diligence and dedication.

In this story, Massimiliano carefully preserved the precious legacy left by his parents, exerting all the secrets and know-how needed for successful business models, while retaining all the knowledge and experience accumulated by the family generation.

Adhering to the same entrepreneurial enthusiasm, the same innovation aspirations, and setting up new goals at the same time, let Massimiliano rely on the successful foundation built in the past, carry forward the past and future, and integrate knowledge, professional technology and trend attention with high standard technology in the future development. With the concept of "old and modern" "overall quality", we create a vibrant business model and effectively cope with the new challenges brought by the new century.

Cooperation between Michell family and Zegna Baruffa family

From the development history of the Michell family and the Zegna Baruffa family, Peter and David Michell and Massimiliano Zegna Baruffa of the two families inherited the way of history management.

Recently, they decided to join forces to create a new prospect. Their goal is to combine their past experience and explore a better future.

This is a new concept guided by productivity and quality, and takes the glorious past as the cornerstone and driving force.

Moreover, it is the combination of the two families.

David Michell said that the two families had similar ideas on the wool industry chain, and had good experience in the process from raw materials to ready-made clothes. At the same time, the reform of the two families in the wool market had different ideas from other companies.

Such cooperation is a good contribution to the development of the wool industry.

The cooperation between the two big families will make better progress through the use of old experience, new technology and new supply chain.