Camel 2011 Spring And Summer New Product Order Will End In Kunming.

Order meeting site

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Standard operation terminal

The theme of this summit is "cohesion". It aims to promote solidarity and cooperation and enhance the cohesion and centripetal force of camel and regional branches.

Cohesion, that is, the strength and wisdom of the cohesive team, to achieve full pformation in norms and cooperation; cohesion is a new way to meet the development of camel brand with new impetus, new passion and new look; cohesion is a call, a hope, and a common expectation of camel brand development in 2011.

According to Zhang Congming, chairman of Mingwei company, since camel brand has been put on the market, the clear positioning of outdoor equipment for young people has been unique in the market, giving consumers distinctive brand characteristics and product characteristics. Outdoor products integrated with shoes, clothing and accessories have always met the needs of young people for outdoor sports.

Camel products are comparable to international advanced outdoor sports brands in terms of style, quality and functionality.

In 2010, camel brand developed rapidly, and its momentum was rising rapidly. In the domestic market, department stores and small ADI, small Nike and other international brands, the terminal network construction was effective.

After achieving remarkable results, the company plans to implement the terminal standardization construction in 2011 and improve the profitability of the terminal with a series of effective policies and measures.

At the same time, we will standardize the operation concept into the management level of the regional branch, and realize the healthy operation of all links.

"This meeting, aiming at different functions of distributors and terminal personnel, we carried out training in branch operation management training and terminal retail management separately, thus launching the landing project of brand standardization operation.

This will be refined to everyone of the camel brand, which is systematic and continuous.

By combining the general company, the branch, the terminal to form a whole to form a joint force, and then keep the camel's leading position. "

Chairman Zhang Congming said at the meeting.

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Brand three steps, step by step

At the meeting, chairman Zhang Congming elaborated on the second step strategy of camel brand development.

After systematically reviewing the successful completion of the first step strategy of camel brand system, chairman Zhang Congming introduced: the second step strategy of camel brand was officially launched in September 2010, which is divided into three levels.

The first level is to build up a monopoly system of camel brand and build more star stores and standard stores through the joint construction of the headquarters and branch teams.

The second level is to accelerate camel brand terminal construction.

Under the current domestic market environment, brand competition reflects the status quo of "speed is king" and "fast fish eat slow fish".

Only by accelerating construction can we quickly solidify the advantages of camel brand and firmly grasp the opportunity.

Camels not only win at the starting point, but also take the lead step by step.

On the third level, we should strengthen the promotion and promotion of the brand in the terminal, give full play to the functional advantages of camel brand, and enhance the core competitiveness of camel brand system by fully promoting the function of camel products and making them fully protected.

2011 spring and summer new products detonating scene

In the exhibition hall of the camel Yunnan branch, a new atmosphere was set up to let the dealers across the country see Shuai Wei's general manager, Shuai Wei, with meticulous attention to this summit.

In the atmosphere of strong and warm orders, camels in the spring and summer of 2011 are just like artworks, allowing regional dealers to stop from time to time, to pour out the charm of camels, and to convince Ming Wei's strong product R & D capability and production capacity.

The camel spring and summer new product takes outdoor environmental protection as the theme, integrates the concept of green and low carbon into product research and development, selects high technology and pollution-free materials, and highlights the core concept of camel brand's love for nature and healthy outdoor.

Based on the three series of outdoor sports, outdoor leisure and outdoor fashion, camels in spring and summer 2011 pay more attention to the functionality and comfort of products, integrate camel patented technology into outdoor shoes, clothing and accessories, and significantly enhance the competitiveness of camel products in the market, and become a new weapon for the camel brand in 2011.

Referring to this spring and summer new product, praised by the guests, Ma De Feng deputy general said: "products are the foundation, a brand based market protection, and also a source of confidence for distributors to expand the market.

Camel brand has perfect product production system and strong R & D department.

With technological innovation as the core competitiveness, camels have now obtained a number of national patent technology certification, and technology content is second to none in the children's shoes industry.

With the guarantee of science and technology, camel products are favored by customers.

With the cooperation of Mingwei and the national distributors, after the efforts of Mingwei and the distributors all over the country, the camel brand has been a pioneer in the field of outdoor sports for Chinese youth.

The camel brand hopes to keep ahead in the fierce competition.

Looking forward to the future journey, camel brand ambition, when standardized operation is implemented to every detail of brand promotion, when the branch, terminal and head office are all alike, camel brand will always stand at the top of the outdoor sports field for teenagers.