Two Or Three Tier Cities Will Become The Main Market For Lining To Expand Sales Channels.

2010/9/20 15:16:00 115

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September 20th, in general, sports

Clothes & Accessories

Business growth is robust, but they are generally cautious about revenue growth.

Various types

brand

Including high-end brands continue to expand to the two or three tier cities in the mainland, hoping to seize the opportunities brought by the initial growth.

We still believe that second tier sports apparel enterprises will achieve relatively faster growth.

In addition to China's trend (3818), most sportswear enterprises achieved strong revenue growth in the first half of this year, and net profit increased by more than 20% over the same period last year.

China's surplus inventories are not yet fully digested and will continue to face challenges in the future.

In the 10 quarter of the 2 quarter, the sales revenue of the same store grew by only 0.4%, while the orders in the 1 quarter of 11 years increased by 11.8% compared to the same period last year, lagging behind the same sports Anta sports (2020) and XTEP International (1368) year-on-year increase of 23% and 22%.

The management of Lining (2331) currently expects that the order growth will reach double digits in the 11 quarter of the 1 quarter.

Performance, the first half of this year

Lining

The sales revenue increased by 11% over the same period last year, and net profit increased by 23% over the same period last year. The company's operating condition and net interest rate have been improved continuously, and the gross profit margin has remained stable on the basis of product price increase.

Orders for the 3 and 4 quarter increased by 20.3% over the same period this year. On this basis, the company expects growth in the second half of this year to exceed the first half of the year.

The company will continue to focus on brand remodeling strategy as part of its long-term development, and management expects that the two or three tier cities will become the main channel for their sales expansion.

market

。