Brand Clothes Grab "Fresh" Listing &Nbsp; Autumn Clothing May Rise This Year.
Recently, reporters visited Beijing Xidan Joy City, Beijing Jun Tai Department store, Dongfang Xintiandi, Changan shopping malls, Shuang an shopping arcade, top grade discounts and Yansha outlets, some of these shopping malls already have some brand clothing counters, and autumn sales are different.
business
The Preemptive Move
Just listed
New autumn clothing
If you do not carefully identify it is difficult to distinguish from summer clothing, because these autumn clothes continue the style of summer wear, thin fabric, colorful colors, but the sleeves become seven point sleeves or long sleeves: broken shirts, girdle long belt shirts, seven point sleeves or long sleeved T-shirts.
Jeans replaced shorts to become the early autumn endorsement: cone, straight tube, bell tube, each of the features.
The short cover is also popular in early autumn, especially the waist waist or armpit's outer cover style and style, such as jeans, knitted and cotton casual fabrics, it looks young and fashionable.
Indeed, although August 7th "
Beginning of autumn
"But the temperature is high.
At this time, autumn suits can be found in the major shopping malls, including knitted sweater, long sleeved sweater and so on. Besides, the special shop has launched the theme of "autumn" monopoly, and the "early autumn greeting" billboard has been placed before the Esprit counters in Changan shopping mall.
Monica, a shop assistant in Beijing Changan shopping mall, told the reporter of "China made news" that at present there are some goods on the counter in the shopping mall. Of course, they can grab business opportunities. They are basically selling autumn clothes and selling well, and now leather clothing has been hung up, and soon it is time to wear winter clothes.
According to a salesperson of Yansha outlets, the short cover is very practical. It is commonly used in summer and autumn. It can be worn with suspenders, or with suspenders or short sleeves, with jeans on the bottom, worn in the morning and evening, and then taken off when it is hot at noon.
However, there is no discount on clothing prices in early autumn.
Consumer choice
The change of hot weather has no effect on consumers' shopping mood.
Ms. Wang told China Daily News that "although it is still very hot, the weather is changeable, and who knows when it will be cold."
Now that the new products are on sale, buy a few pieces to go back, and you have to wear them during the season.
Consumers, Ms. Li, lamented to reporters: "in such a hot day, how did the mall start selling leather clothing? It looked hot, and now there was no discount on the autumn dress, unless there was a membership card or something.
But the summer wear is very discounted. I just saw a short sleeve and hit 70 percent off.
During the interview, reporters saw that most consumers still choose to discount summer wear rather than autumn clothes.
Some consumers say that buying summer clothing is mainly a discount, and that is why the weather is not suitable for buying autumn clothes.
The reporter interviewed several shopping malls to understand that every year, the shopping mall will launch the autumn dress in August. From mid August to early September, the proportion of autumn clothes will be about 8.
And at this time approaching the National Day holiday, it is also a good store for consumers to buy goods during the golden season.
Therefore, even if the temperature does not drop, autumn clothes will still have to go up.
Every consumer has his own consumption concept and has their own choice, so the weather is not a problem.
Prices may increase.
According to the reporter, a recent news about the price of autumn clothes has been widely circulated, because cotton production has declined and demand has increased. Domestic cotton prices have skyrocketed 25% (two grade cotton as an example, now 17000 yuan / ton, and 14000 yuan / ton at the beginning of the year), so the price of autumn clothes can also rise this year.
A woman dress designer in Hangzhou is considering raising the price of some autumn pieces by 10% to 15%.
This person in charge said that since this year, the price of silk floss has increased by about 3, and the price of ordinary cotton yarn has increased by 1 yuan -2 yuan / meter.
The price of her brand clothing will probably increase this year.
But the person in charge also said that the market competition is fierce now, even if the raw materials go up, the clothing will not raise the price too high, otherwise consumers will buy other homes.
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