The Fourteenth Ningbo Costume Fair Will Be Held In October.

The fourteenth session

Ningbo

Textile and garment industry is the traditional dominant industry in Ningbo. It is known as "Hong Bang tailor".

Today, the textile and garment industry in Ningbo has formed a large garment industrial cluster with suit and shirt as the leader, and fashion women's wear, knitted garments, cashmere garments, casual wear, children's clothing and leather goods. It covers the upper and lower reaches of the whole industrial chain, including cotton textile, wool textile, printing and dyeing, knitting, yarn dyed, silk, linen, garments, household textiles, industrial textiles, textile machinery and equipment.

In 2009, there were more than 2000 textile and garment manufacturing enterprises above Designated Size in Ningbo, with 20 famous Chinese brands and 25 well-known trademarks in China. The total industrial output value was 100 billion 160 million yuan, the sales value was 97 billion 331 million yuan, and the export delivery value was 45 billion 736 million yuan.

The scale of assets was 94 billion 337 million yuan, an increase of 7.80% over the same period last year, and the total profits and taxes amounted to 7 billion 889 million yuan, up 11.46% from the same period last year, of which the profit was 5 billion 566 million yuan, up 31.80% over the same period last year, reaching a new high in recent years.

In recent years, a group of key clothing enterprises in Ningbo, represented by YOUNGOR, Shan Shan and Luo Meng, have acquired a large number of European and American clothing brands, and have cooperated with some top international brands.

A number of new garment enterprises such as Taiping, Fei Ge and GXG have established cooperation channels with garment design institutes and designers in Japan, Italy, France, Hongkong and other countries and regions. Ningbo and Feng creative plaza have gathered a number of design service organizations, and the internationalization of Ningbo's garment industry is increasing year by year.

New fashion revolution in Ningbo -- Transformation and upgrading

In the background of international market disruption, the revitalization of the textile industry and the new global economic situation, as the traditional dominant industries and large foreign exchange producers in the traditional sense, the textile and garment industry has faced unprecedented challenges and opportunities.

From the government level, pformation and upgrading has become a national strategy; from the enterprise level, insisting on the two markets has become a necessity.

Ningbo, China's largest textile and garment industry distributing center and brand concentrated place, the municipal government has clearly defined the development of high-grade textile and clothing as the five pillar strategic industries that the city will focus on in the future, and at the enterprise level, there are four symbolic tendencies.

First, traditional brands are internationalized, diversified and fashionable.

For example, YOUNGOR, Shanshan and so on. On the one hand, while insisting on men's formal clothes, they are trying to internationalize through acquisitions, buyout and international brands. On the one hand, they try to independently launch the new and fashionable brands that are suitable for the modern market demand with the resources accumulated in international cooperation. Two, OEM enterprises are branding.

Among them, Shenzhou knitting, shinnu group, fig group, AI Sheng clothing and so on. These enterprises, which are renowned for their textile and garment export in China, have accumulated abundant funds through international trade. At the same time, they have accumulated advanced design and operation management experience of their partners, and have begun to have various elements to create their own brands.

For example, the lion group launched the Barbie Lele children's wear and Huayi group launched the high-end women's clothing FIOCCO has entered the EU high-end market, and AI Sheng clothing has launched the high-end fashion ladies' Steve&Vivian. In just one or two years, it has achieved considerable returns in the first and second tier cities of the country. In the short span of three years, zhe dress has developed two fashion brands of GXG and GXG, and the sales volume will soon exceed 1 billion in the whole country. The Taiping bird group is now among the top 5 of the Chinese women's wear brand.

Three, the industry is deepening and flattening, such as YOUNGOR, not only in the brand clothing and international trade market, but also in the upstream industry, increasing the development of fabrics with independent intellectual property rights. Among them, hemp technology is the first in the country and the world is leading. It is also a leading group in the world, not only in the field of home textiles, but also in the brand clothing industry, and the sales volume of many brands is about 2 billion.

The four is the extension of manufacturing to commercial circulation.

Shanshan Group jointly works together with Japan Mitsui Real Estate Co., Ltd. and Itochu Commercial Co., Ltd. to jointly build the Ningbo outlets project, with a registered capital of 210 million yuan for the first time. The main format is the discount shop which runs internationally famous brands.

In addition to fashion shopping, it will also be equipped with many functions such as catering, leisure and so on. It is a comprehensive commercial body similar to large shopping malls.

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UFI international certification of more than 90% booths has been implemented

In line with the tenet of "relying on industry, service industry and upgrading industry", since the establishment of the Ningbo Clothing Fair in 1997, with the support of the state and provincial governments, Ningbo Garment Fair has been collecting scientific and technological operation of the textile and garment industry in the Yangtze River Delta region in the past more than 10 years, and has actively established a trading platform to integrate domestic and foreign industrial information, and has become an important fashion professional event in East China.

In the past 14 years, the Ningbo Fair has played an irreplaceable role in supporting the industry.

First, in the past more than 10 years, Ningbo has only a handful of national textile and garment brands from 97 years, and has produced 45 state-level brands by 2009. Secondly, last year, the Ningbo Clothing Fair put forward the "road to embark on Transformation in the name of clothing", and explored four platforms such as "market expansion, industry revitalization, regional cooperation, brand display" and so on. Third, this year, the Expo will strive to boost industrial pformation and upgrading and build a platform for garment development.

The fourteenth Ningbo Clothing Fair will take UFI international certification as an opportunity to take the pformation and upgrading of garment industry as the starting point to create a garment trading platform, and actively promote industrial exchanges, cooperation and pformation and upgrading.

The Expo has opened 7 pavilions of the Ningbo International Convention and Exhibition Center. It has added 2200 pavilions to the last exhibition. There are 2200 booths, including the famous museum (1, 2), the OEM Pavilion [OEM], the brand franchise Hall (4 hall), the accessories / clothing machinery Museum (5 Hall), the International Pavilion (6 Museum), and the trade Museum (8 Hall).

Exhibitors include: clothing, clothing, clothing machinery, accessories, clothing CAD and other complete industrial chain.

Relying on good industrial foundation, business environment and effective publicity and promotion at home and abroad, more than 90% booths have been basically implemented, and more than 8000 participants have been confirmed, including 1200 foreign investors from 28 countries and regions.

The Expo has become the first UFI certification project in East China, and its global reputation has been greatly improved.

Taking this opportunity, the organizing committee has intensified the integration of the resources of the International Exhibition Industry Association, and 26 international large-scale terminal chain organizations such as WAL-MART purchasing department, Germany metro, France Auchan and Korea Yi Jie have joined the meeting.

At the same time, Hongkong's new world department store, Wangfujing group, Cui Wei Group, Southern department store, Baisheng group, Southern new century, Han business group and more than 100 well-known Chinese department stores also confirm the purchase and investment.

Regional "tug of arms" Exhibition

The Organizing Committee of the Organizing Committee of the Expo has been promoting two markets in the domestic and international markets. It has been specially promoted in Italy, Switzerland, the United Kingdom, Taiwan, Beijing and Chengdu. It has cooperated with garment enterprises and trade organizations in more than 20 provinces and cities such as Sichuan, Jiangxi, Xiamen and Nantong, and has sent 45 thousand invitations to merchants, sending 9 million electronic invitations and 1.8 million fax letters to the world for investment promotion.

From the perspective of the current exhibition work, the trend of regional exhibition is more obvious than before.

In the 2200 booths, Ningbo clothing industry cluster brands and enterprises accounted for 50%, such as YOUNGOR, Shan Shan, Luo Meng, Bo Yang, Luo Zi and so on. Domestic brands and enterprises accounted for 25%, such as Decca, Ge Liyuan and so on, and Fujian, Jiangsu and other provinces and cities were participating in the exhibition. Among them, Xiamen and Nantong had more than 20 booth 14 brands, the rest 25% were shared by international brands, South Korea Daegu, the United Kingdom, Australia, Czech, Asiatic Union Exhibition lineup luxurious, HenryBailey, Davies&Son, J.H.CUTLER, Benson&Clegg and other international high-end clothing brand, and JamesGrove &Sons, DashingTweeds and other surface accessories brand participated in the exhibition.

Professional trade and economic activities are more pragmatic.

This Expo focuses on international, trading and creativity. It focuses on bringing together high-quality business sources, expanding domestic and foreign markets, seeking industrial cooperation, and joining the agency brand clothing. It focuses on promoting enterprises to occupy two international and domestic markets, and promoting the pformation and upgrading of the industry with creative design and research and development.

In addition to the extensive invitation of businessmen to increase the opportunities for negotiations and effective pactions in the exhibition and docking links, this year, the Clothing Fair will focus on organizing the "clothing buyer dealer conference", "clothing international buyers' ordering meeting", "2011/2012 autumn and winter China textile fabric fashion trend" and other clothing professional economic and trade activities in line with the principles of close proximity to industry and pragmatism and efficiency.

The combination of popular elements and clothing industry information with exhibitors and purchasers will provide a platform for exchanges and learning for exhibitors to form a three-dimensional interaction effect and highlight the professionalism of the Expo.

Online services extend service to promote value added

After several years of operation accumulation, the function of Online Service Fair has been constantly improved and improved. Besides the traditional information service and brand promotion, the order matching function of online clothing Expo has gradually emerged. At present, more than 18000 buyers at home and abroad have conducted online procurement registration.

Compared with the on-the-spot exhibition, the Online Entertainment Expo has introduced e-commerce to achieve the integration of visible and invisible markets, breaking through the time and space constraints of the exhibition, and promoting the in-depth implementation of a concept of exhibiting and long-term benefit.