Shoes And Holiday Promotion Shoes Enterprises Also Need To Adopt Some New Measures.

In December 14, 2008, when President Bush held a press conference in Iraq, he was attacked by Iraqi TV reporter Mumtaz - Edie.

According to Zhou Wei, AOKANG people soon found business opportunities from Iraq's "throwing shoes incident" throughout the world. When Christmas came, we planned the promotion of "Iraq, a shoe hit the world famous, a red fire bird, you and I broke the good fortune of red fire".

Zhou Wei is the organizer of the plan. He remembers the hot scenes of the promotion at that time. He told Tan Ru that the red Firebird leather shoes were a young product launched by AOKANG.

A shoe sales promotion in Italy is unique: single

On New Year's day in 2009, a well-known shoe Brand Company in Italy launched a special promotion in all the shopping malls in Italy. They adopted the method of selling shoes only, and achieved unexpected success.

Shoes are usually bought in pairs, but Casey Modoo, owner of the shoe company in Italy, says that both feet do not always grow the same. Even if the same pair of shoes is worn, the right foot does not necessarily fit right foot. If there are obvious differences between the two feet of the customer, why not choose a suitable shoe for each foot? There is no doubt that the best way to promote shoes is to sell them alone.

In stores, all customers can choose two different shoes at random, and they can get special discounts during festivals.

The promotion of this shoe in the market in Italy attracted many customers with different feet at the very beginning. They tried out their own shoes according to their own needs. The sales of these shoes on the new year's Day sold ten times more than usual.

After the "special" sales campaign ended, orders for single shoes were still flying like snowflakes, making Italy's shoe company unable to catch up.

Vouchers and discount coupons are commonly used tools for holiday promotion. People who get vouchers and discount coupons generally have a certain status and relationship. They are either the support units of shoe enterprises or VIP members.

During the new year's day and Spring Festival in 2010, the Wenzhou JD shoes company was "out of the ordinary" and distributed vouchers and discount coupons to migrant workers.

At the same time, Jill paid eighty thousand yuan to purchase environmental bags and exquisite calendars to give migrant workers who want to go home for the Spring Festival.

After the global financial crisis, the shortage of employees in the footwear industry has increased, and the wages of migrant workers have been generally raised, which has become an important consumer group for shoes.

They have been working hard for a year in the Chinese shoe market. They want to bring some gifts home to send them to the Chinese new year, so the migrant workers have a strong desire to buy shoes.

The JD people discovered the consumption demand of migrant workers, and they planned to send vouchers and coupons to the promotion activities of migrant workers, which not only satisfied the consumption needs of migrant workers, but also allowed migrant workers to enjoy "special" privileges and warmth.

It is reported that the sales promotion of Jill reached a successful conclusion, and sales increased by 39% on the same month.

Sun Tzu: the world war is a perfect match, with Clipsal.

Shopping malls, such as battlefields and holiday promotions, must break through routines and make innovations.

Practice has proved that the key to winning a business battle is the surprise army.