Bronze Bull Group: Responsibility Consciousness Reflects Enterprise'S Soft Power

　　 Beijing copper cattle group The predecessor of the limited company was the Beijing people's knitting factory, established in 1952. After more than 50 years of development, the company has become the core business of R & D, manufacturing and internal and external trade of needle woven garments. Modern service industry And other large state-owned enterprise groups with an annual sales income exceeding 1 billion 200 million yuan.

There is a certain contradiction between the profits and social responsibilities of enterprises. However, enterprises are the main body of the market economy, not only have economic attributes, but also social attributes. Zhao Hongye, deputy secretary of the Beijing Party group, said: "as an old state-owned enterprise, Beijing copper cattle group is also located in the capital city. It plays an important role in developing the capital economy, maintaining social stability and safeguarding the interests of workers. It is also incumbent on social responsibility to undertake social responsibility."

Adhering to the principle of "putting people first" and letting employees share the fruits of enterprise development is the consistent tenet of the group. The bronze bull group has set up the talent view of "human resource is the first resource". It protects and protects workers' legitimate rights and interests according to law, respects employees, motivates employees, and creates a working environment for people to make the best use of their talents. The enterprise has achieved the rate of reaching 100% of the labor protection supplies, the rate of workers' skill training is 100%, and the workers' physical examination rate is 100%. In addition, the company also organizes some sports activities to cultivate workers' sentiment and to make life more active, such as annual mountaineering competitions and mid autumn parties. At the same time, the company also formulated a rationalization proposal system, a leading cadre's democratic reception day system, and set up a grass-roots management system, such as staff life management committee and staff congress, to effectively protect employees' interests.

The copper bull Group believes that the corporate social responsibility will also improve the competitiveness of the enterprise. Zhao Hongye said: "undertaking social responsibility can improve the relationship between the enterprise and the public and the government, and help to establish a good social image." In this way, enterprises can gain the advantages in the market, and at the same time, help employees to play a higher level of performance and attract talents effectively, thus creating conditions for the sustainable development of enterprises.

Years of experience tell copper bull people that energy conservation and environmental protection is increasingly becoming a magic weapon for competition between the international and domestic industries. To this end, the copper cattle group has reduced pollution emissions and effectively protected the environment by continuously improving production processes and strengthening production and service management. The GB/T24001-2004 environmental management system standard, China environmental label product certification and 0eko-Tex Standard 100 textile eco sign certificate were first taken in the industry, and were included in the China Textile Industry Association in the Chinese textile enterprise social responsibility management system CSC9000T, one of the ten national textile and garment enterprises pilot units. The company also made efforts to build a "green garden" factory to ensure that all aspects of products, equipment, technology and so on were strictly in line with the requirements of the national environmental protection, and declared the clean production project in Beijing.

Zhao Hongye said: "society and enterprises are also the relationship between water and boat. Water can carry boats and overturn them." Copper bull people believe that only by establishing a strong and clear sense of mission can an enterprise win a more general and lasting support, understanding and trust from the public in order to meet the needs of self-actualization of the members of the enterprise and continuously stimulate the enthusiasm of the staff.

The group has always been concerned about various public welfare activities, organized volunteers to serve the 2008 Beijing Olympic Games, actively participated in the 2009 National Day series activities, donated money to Wenchuan, Yushu and other affected areas, worked overtime to make relief supplies, and supported participation in various public cultural activities.