ABC Brand Children'S Shoes 2011 Summer New Product Order Meeting

September 18th, China's leading brand of children's products, Zhejiang

It is reported that Wuhan has been a key market for ABC brand. This order will also follow the order of 08 years in Wuhan in March. Once again, the ABC brand will place the order in Wuhan, the largest city in the central region of China, the hub of North-South pportation. Through the order meeting, we hope to further enhance the popularity of ABC brand in Hubei and promote the rapid development of ABC Hubei regional market.

It ranks first in the market share of the domestic children's shoes market, and the ABC children's wear market occupies the top ten of the children's clothing market in China. The market is constantly improving, and the brand is attracting more and more Xiang Rongyu: the ABC brand is on the list with a number of famous brands such as Wang Laoji, Lenovo and SKYWORTH. It won the "2009 Best Growth Model Innovation Award". In June 2010, in the "Haixi ten children's shoes selection activities", the ABC brand stood out with the overwhelming number of votes in many brands, and won the first place. In June 2010, the ABC children's products won the seventh "China 500 most valuable brand" with the brand value of 1 billion 238 million yuan, and became the only Chinese children's brand in the 7 years. As the leading brand of children's products in China, the annual ABC children's shoes accounted for 9.36% of the total market share in 2009.

As a leading brand of children's products industry, ABC has always been a mission of "helping children grow healthily in China" for many years. With a high sense of social responsibility, it has continuously increased R & D investment and made efforts to enhance the comfort of products. At this order meeting, ABC launched a series of products called "breathing children's clothing" - bamboo fiber.

Bamboo fiber is a kind of cellulose fiber extracted from naturally growing bamboo. It has good air permeability, instant water absorption and strong wear resistance. It also has natural antibacterial, bacteriostatic, mites, odorant and anti ultraviolet functions. It is a truly natural and environment-friendly green fiber. Because the bamboo fiber fabric adopts low twist yarn, its friction coefficient is 15% less than that of pure cotton fabric, and it can be used comfortably even for babies, giving children more comfortable wearing experience.

The theme of this order is "metamorphosis wins the future", which indicates that ABC brand has entered a new stage of metamorphosis and speed up development.

"Metamorphosis is a pformation from top to bottom, breaking the fixed pattern and innovating consciousness and action."

Zhou Jianyong, President of ABC, broke the theme of the order.

"At present, the children's products industry has entered a huge brand building movement. Although the ABC brand is firmly in the forefront of the industry and the market, the market competition is extremely cruel, and no progress is allowed to go back. Only by putting aside the honor once, putting it on the line and daring to fight hard, can we promote the healthy and rapid development of ABC brand."