1 Money To Make Famous Brand Clothing &Nbsp; Cheap Or Myth?

Last week, after an investigation and interview, it was found that the sale of "OEM" has become the "hidden rule" of profiteering in the industry. Some printing enterprises can provide the domestic and international brand clothing labels and leading labels with a simulation rate of 90% without any other party's formalities.

Broke the news:

Two international brands "crash shirts"

This spring, Ms. Zhang discovered a strange phenomenon. She often visited several foreign trade clothing shops, and often introduced some fashionable new international original brand new products. Ms. Zhang spent 880 yuan on buying a new PRADA skirt.

Later, Miss Zhou accidentally found the same skirt in a shop run by Taobao high-end women's clothing, but the brand changed from PRADA to CHANEL.

On the two official websites of the world's big names, Mrs ZHOU found that none of the two brands had the dress worn by foreign trade clothing stores.

"What's wrong with this international dress?"

There are also doubts about Miss Lu, a foreign company employee.

In September 10th, Miss Lu bought a new GUCCI hat at a foreign trade clothing store on eleven weft road.

After coming back, Miss Wang, who was well aware of luxury goods in the unit, glanced at Miss Lu's hat, and immediately pointed out that GUCCI had never produced that hat. It must be a fake.

Miss Lu does not understand that her hat is almost the same as the counter product in the boxes, handbags, signs and washing labels, which is obviously different from the ordinary foreign trade imitation. Where does the bright "packaging" come from?

Secret:

Unlicensed clothing "OEM" into the mall

Miss Zhou, who worked in a bank, spent 258 yuan on a "brand" skirt in a mall in Shenyang this summer. Out of curiosity, she dialed the manufacturer's telephone number on the tag, but it turned out to be empty.

At this time, Miss Zhou accidentally discovered that the downstairs neighbors spent 50 yuan from the five love market to buy the same skirt from the fabric, workmanship, color and even buckles are exactly the same as their own, but there is no tag and collar.

For Miss Zhou's experience, Yang Xue, who has been in charge of clothing for many years, is not surprised.

Yang Xue revealed that many clothing brands in Shenyang are not authentic.

Some of the wholesale clothing prices are low, but once packaged as "brand", the price is doubled.

Yang Xue said that she had several large customers in her shop, and she often placed orders with her, then she looked for places to print the tag and collar for clothing.

"Now, some stores in the market do not make money if they only sell the brand clothes. In order to make profits, many sellers choose this" OEM "clothes, and a brand will launch several new products every year.

Investigation:

Big suit

1 cents to do anything.

Search for "foreign trade tag" four words, there have been nearly 4 million 700 thousand related information.

Ms. Zhang of Shenyang Xinlong yuan printing company said that their companies could make various brands of clothing tag. There are no problems with domestic brands and foreign brands. If you can provide a copy of the business license, the best is not.

"Ordinary tag, 3 cents, one, a few cents, a high-end 1 cents."

On the website of a plastic Co., Ltd. in Guangzhou, there appeared the same package as GUCCI bought by Miss Lu.

When it was proposed to order a batch of international brands such as GUCCI, LV, BURBERRY and so on, the company's name tag, collar mark and water washing label were all sold overseas, but they could also meet the requirements.

In general, a tag costs 1 cents, but the amount can be reduced to a few cents. The collar and the water mark are all 1 cents, but the GUCCI hat box like Miss Lu is slightly more expensive, and it costs 6 yuan.

"These similarities with the authenticity of the authenticity of the packaging reached 90%, the average person can not see."

Statement:

Mr. Zhang, director of the legal department of ONLY Beijing, said that as a clothing brand loved by the majority of white-collar workers, ONLY has been plagued by frequent infringement. Zhang said, "the imitation ONLY brand, illegally making tags, leading labels and water washing labels is illegal.

We have intensified the crackdown on larger quantities and more factories, and blocked sales from goods sources, and achieved good results.

But because of the limited energy, it still takes time for those smaller shops. "

Dong Bolan, deputy director of the trademark advertising office of the Liaoning provincial industry and Commerce Bureau, said that no matter whether the enterprises or individuals who entrust the processing clothing labels, the leading labels or the washing objects, or the enterprises or individuals that have been processed, if they do not copy others' trademarks without the certificates of business license, trademark identification and brand authorization agreement, they will infringe the trademark right.

Dong Bolan said that some foreign trade clothing stores now have more international brand clothing problems, but because the agents of those international brands are limited in energy and easily do not raise objections, it is difficult to fight.