Strengthen Fabric Research And Development &Nbsp; Enhance Enterprise Strength

For the present stage

"In fact, domestic

Britain, Italy, Australia and other old capitalist countries, as well as later Japan, are all

China's clothing industry has long noticed the importance of fabric research and development, and many enterprises have put it into action.

"I always think that the quality of a garment depends on the fabric 80%. The job of the designer is to combine the right fabric with the right style.

A fabric that meets the needs of fashion is not only creative, but also practical.

Zhejiang Taizhou Jack Walker Clothing Co., Ltd. clothing design director Zhu Wen said.

Fabric should be beautiful first; secondly, it must be functional.

It is no exaggeration to say that the performance of fabrics plays a decisive role in the quality of clothing.

Clothing is the surface material of clothing, and the color of clothing is also reflected on the fabric.

Therefore, the choice of clothing fabric determines the appearance and effect of the texture and color of clothing, reflecting the quality and popular elements.

"For an ordinary consumer, he buys clothes mainly by looking at the color, style and price, and rarely considers the fabric structure of the fabric itself."

Japanese designer Saito Mitsuo said, "therefore, when I choose fabric, I want to start from the consumer's point of view to see whether the fabric has design points, whether it can sell well or even think of which brand is suitable for it.

A piece of fabric, in the eyes of the designer, can make good clothes, that is, good fabric, bad clothes, and its high technical content is not a good fabric.

Therefore, in pursuit of technological value, we must realize that market value is too high, but there may be no market. "

Experts predict that the fabric in twenty-first Century should have both the comfort and breathability of natural fiber cotton, wool, silk and linen, as well as the characteristics that synthetic fibers are not easy to wrinkle and shrink easily. It is easy to dress and is convenient for nursing.

In addition, it is harmless and harmless to human beings and the environment in the process of fabric production and disposal.

The individualization of clothing is the goal pursued by people in the new century.

The fashion trend led by design masters is not as important as before. People are more interested in individuality. The desire for freedom will be reflected in their costumes. They will choose their clothes according to their physique, image, color, hairstyle and so on, highlighting their personalities.

The comfort of clothing, people abandon the traditional concept of wear, casual wear began to play the leading role.

The pursuit of nature and return to nature; relaxed, casual and comfortable modern clothing trends have been clearly embodied in men's and women's clothing.

Casual wear has become more and more popular in Europe and America. Men's suits, neckties, shirts and leather shoes are not necessarily packaged. Even places like the United Kingdom and Japan, which are more orthodox, gradually shift to leisure.

The light, thin, soft and stiff clothing is the main melody of all kinds of clothing.

Because of the increasingly warming of the earth's climate, people's working rhythm is quickening and the form of activities is increasing, making this kind of clothing more suitable for people's daily life.

The functionalization of clothing, clothing has the function of keeping warm and beautifying, but with the improvement of material life level, people will pay more attention to the health care and comfort function of clothing.

All kinds of health care clothing that aim at improving the quality of the body and strengthening body and body, such as all kinds of physiotherapy clothes which are injected into Chinese herbal medicine, have health protective clothing far infrared, coating, flame retardant, radiation protection, electromagnetic shielding protective clothing and so on.

All these characteristics and functions depend to a large extent on the quality and function of fabrics.

Therefore, the importance of fabrics is self-evident.

According to Zhu Lingwen, manager of planning and Development Department of Lu Tai, Lu Tai has developed many new products in recent years.

Lu Tai's cotton LT.AM and LT.GP non iron fabrics are treated by liquid ammonia and special ironing process. The products are washed 50 times without ironing. The appearance is still smooth and soft and elastic. It is the best quality of pure cotton ironing shirt fabric.

Like Lu Tai, Shandong Ruyi group's contribution to China's fabric enterprises is also commendable.

In a promotion conference, Ruyi Yau, chairman of Ruyi group, went on the pitch to sell himself. He pointed to his suit and said, "this is made of ordinary woollen fabric, though it is also good, but it is slightly stiff, especially the shoulders are not flexible."

Then he took out a thin and pparent suit like silk, and said, "the fabric of this suit is loosened in the hand for a while, then it can be quickly restored to be leveled and put in the trunk, so that it can be flattened and worn out."

However, the average length of "new cotton" developed by YOUNGOR and Xinjiang Agricultural Research Institute is 4 centimeters long, more than one centimeter longer than that of ordinary cotton fibers, and on this basis, a high count worsted fabric has been developed.

"These 300 high count and high density fabrics, no matter the appearance, texture or feel, can match the fabric of Italy. We are mainly used for making boutique shirts."

Zhang Hong, chief designer of YOUNGOR design center, handed a piece of fabric to reporters. The cloth was thin and felt softer than silk.

In addition to the fashion design department, YOUNGOR also has R & D teams in the sales department and fabric factory in Ningbo.

"Now YOUNGOR integrates these R & D teams so that we can understand the market and understand the raw materials," Li said.

The biggest advantage of YOUNGOR's self developing fabric is that it no longer needs to buy expensive high-end fabrics from foreign manufacturers.

This alone saves a lot of money every year.

Fabric has become a new source of profit in China's apparel industry chain.