New And Old Brand New Chapter Of Jiangsu International Fashion Festival

If Jiangsu International

The exhibition area of this clothing festival is 30 thousand square meters, with more than 1100 exhibition, exhibition and negotiation booths. There are more than 300 famous brands in China.

"We need to increase the added value of the brand, so we extend the product line to clothing."

Changzhou black peony group has been engaged in jeans production for a long time, and is influenced by the financial crisis and inspired to enter the brand clothing industry.

Li Donglin, the ERQ brand of the group, believes that entering the middle end market will enable enterprises to take the initiative in the market. It is not the first time to make clothes, but the Black Peony will do brand marketing. The opening ceremony of its first store ROADOR is moved to the exhibition site, and the heavyweight guests have been invited to ribbon the ribbon for the CEO.

Some enterprises have extended their own product lines, and some enterprises have begun to turn their foreign trade into domestic sales and run their own brands. The Nanjing Supai Garments Co., Ltd. is such an enterprise. Chairman Wang Yun, speaking of his outdoor sports brand Succpard, said: "the pressure of foreign trade is very high in the world. In recent years, the foreign trade market is very tight, which has more and more influence on our foreign trade enterprises, the international market environment is not good, and the cost of all kinds of raw materials and workers in our country has risen, so this will make us more and more influential to our foreign trade enterprises.

Therefore, the creation of its own brand to do the domestic market can reduce this risk.

Xu Rong Group, a large fabric enterprise, has also launched the NEWIDESPACE - "Xu Rong space" for the first time through the Jiangsu International Fashion Festival. Zhuang Fangrong, general manager of Xu Rong Group, introduced to the "textile and clothing weekly" reporter: "NEWIDESPACE is a platform from design, production to marketing. It is a strong backing for Xu Rong's strong fabric research and development and clothing production resources, and helps the new designers to display their talents, create their creativity, and select products with distinctive and market potential to put into production and sell through the network or shop outlets."

In addition to the static exhibition, Xu Rong also brought a fashion show called "Xu Rong space, my new horizons". The designer's brand "I MMARK" is not from the designer's hand, but from the Taiwan blogger Mark. A group of casual wear with a response to the workplace scene overturns the public's understanding of fashion.

From an interview with reporters at the scene, in addition to the continued participation of the old Jiangsu clothing enterprises such as red beans, sunshine, Bosideng, Yalu and so on, many new brands have been pformed into brand clothes this year. To a certain extent, this shows that the brand awareness of enterprises in Jiangsu's textile and garment industry is strengthening and the desire to increase brand value is becoming more and more urgent.

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Fashion week in history

"Brand Jiangsu, fashion Jiangsu" has been the development direction advocated by Jiangsu textile and garment industry. In this clothing festival, the concept of creative fashion has been emphasized. The most important move is to hold the first Jiangsu fashion creative week. The Hongkong, Taiwan and Japanese fashion designers jointly perform their works and release the current fashion trend.

"We build a docking and exchange platform for local brand enterprises and global designers, while introducing design talents, and directly pforming the international and domestic superior resources into the competitiveness of local brands, which has played a good role in promoting the further development of local textile and garment enterprises and speeding up pformation and upgrading."

Yu Bing, President of Jiangsu clothing association, said.

As Yu Bing said, this fashion creative Week held a special exhibition of Hong Kong and Taiwan's leading designers, as well as 12 corporate fashion shows.

Pan Daili, Pan Yiliang, a famous designer in Taiwan, brought two heavyweight fashion releases. On the second day of the conference, Zhuang Fangrong, general manager of Xu Rong Group, told reporters: "Pan Daili intends to cooperate with Xu Rong, and our cooperation may start from Jiangsu."

Such a pragmatic and effective fashion show is unlikely to happen even in Shanghai fashion week and Beijing fashion week.

The connotation of fashion creative week also extends to all kinds of competitions. Among them, the design competition of Jiangsu Fashion Institute of Jiangsu, which is specially sponsored by the hundred flowers and Lun investment and Development Co., Ltd., through the campus roadshow promotion, a total of 481 design works from 35 colleges and universities have signed up for the first competition. 532 entries have been received for the entries, and 25 series of design works have been selected for the finals. Meanwhile, 20 essay awards have been selected.

As one of the investors, Wang Yi, general manager of Jiangsu investment and Development Co., Ltd., left behind such a sentiment at the end of the contest: "I am satisfied with the entries I have been satisfied with, and many works are products that our brand wants to develop."

The JEANSWEST casual wear design competition, which has been held for many years during the Jiangsu International Fashion Festival, is the theme of this year's "green movement". This has become an important part of the fashion week, which has raised the quality and specifications of the fashion distribution and competition.

Jiangsu's clothing industry has never been short of originality or even a hotbed of creative clothing designers. As Liu Weiwen, deputy general manager of JEANSWEST International (Hongkong) Limited, said: "Jiangsu's clothing design education resources are very abundant, and there are many talented designers, because we have put the JEANSWEST casual wear design competition in the sub district."

When the Jiangsu International Fashion Festival entered its twelfth year, fashion Jiangsu came into fashion in the form of fashion and creativity week.

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Cluster singing on stage

As one of the best provinces in the national textile and clothing cluster experiment, Jiangsu textile industrial cluster has made brilliant achievements in this exhibition. All the mature regional clusters such as Shang Li, Mei Li, Gu Shan, Jintan, Hutang and so on have been exhibiting. Besides, emerging industrial clusters are constantly emerging. Siyang's textile, Gaochun clothing, Suining textile and lake Hu knitted sweater show the regional brand image of new industrial clusters.

"After the Jiangsu provincial government put forward the strategy of cross river diversion, the textile and clothing in Northern Jiangsu are gradually gathering, such as Siyang and Gaochun, which are the pilot units of industrial clusters that have just been awarded this year.

In this clothing festival, a group of regional excellent enterprises and brands have been selected. Under the guidance of the government and the whole industry, Northern Jiangsu is developing textile and garment industry with a high starting point.

Han Ping, vice president of textile industry association, said.

In the short 3 days of exhibition time, "the ten big enterprises and ten big brands awarding ceremony and the eighth batch of Jiangsu textile and garment industry cluster awarding ceremony" and "Gushan China underwear industry adjustment and upgrading high-level forum" were staged in turn to show the strong strength of Jiangsu's textile and garment industry cluster, and also set up a platform for communication and cooperation with other clusters in the country, creating favorable conditions for Jiangsu cluster to go to the whole country.

Yang Shibin, director of the China knitwear industry association, told reporters that the output value of the industrial concentration has now accounted for 50% of the whole industry, especially the industrial clusters of Jiangsu, Zhejiang and Shanghai.

With their ties of affection, they have been promoted and developed rapidly under the leadership of government policies at the early stage of development, and a large number of enterprise groups have also been born.

For example, under the guidance of Bosideng in Changshu, there is a good situation of symbiosis and development between large enterprise groups and small and medium-sized enterprises.

With the intensification of competition, with the sudden change of the international environment, a large number of small and medium-sized enterprises based on people's livelihood have encountered certain difficulties, such as capital, channels, talents and brand building.

Under the rapid development of the whole industry, how to do well the development of industrial clusters is particularly important. Gu Shan town can be regarded as the representative of Jiangsu's emerging industrial clusters. If we continue to make efforts in product differentiation and investment in science and technology, it will become a force that can not be ignored in the future industrial cluster.

Jiangsu, which has more than 30 industrial clusters designated by the China Textile Industry Association, has no doubt become China's large cluster province. With the support of the local governments at all levels and the platform of Jiangsu international garment Festival, it is stepping into the fast lane of cluster development step by step.