Lining Orders Will Increase To Two Figures In The 1 Quarter Of 11.
Overall,
Sportswear Enterprises
Business growth is robust, but they are generally cautious about revenue growth.
Various types
brand
Including high-end brands continue to expand to the two or three tier cities in the mainland, hoping to seize the opportunities brought by the initial growth.
We still believe that second tier sports apparel enterprises will achieve relatively faster growth.
In addition to China's trend (3818), most sportswear enterprises achieved strong revenue growth in the first half of this year, and net profit increased by more than 20% over the same period last year.
China's surplus inventories are not yet fully digested and will continue to face challenges in the future.
In the 2 quarter of 10, the same store sales revenue of the company increased by only 0.4%, while the orders for the 1 quarter of 11 years increased by 11.8% compared with the same period last year.
Anta
Sports (2020) and XTEP International (1368) increased by 23% and over 22% over the same period.
The management of Lining (2331) currently expects that the order growth will reach double digits in the 11 quarter of the 1 quarter.
In terms of performance, Lining's sales revenue increased by 11% in the first half of this year, and net profit increased by 23% over the same period last year. The company's operating condition and net interest rate have been improved continuously, and the gross profit margin has remained stable on the basis of product price increase.
Orders for the 3 and 4 quarter increased by 20.3% over the same period this year. On this basis, the company expects growth in the second half of this year to exceed the first half of the year.
The company will continue to focus on brand remodeling strategy as part of its long-term development. Management expects that the two or three tier city will become the main market for its sales channel expansion.
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