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Nuggets Baby Economic Success In Strengthening Integration Resources And Expanding Value Added Services

2010/9/23 9:54:00 46

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Baby industry

There are two kinds of groups that best make money: women and children.

Statistics show that China is at its fourth fertility peak after the founding of the people's Republic of China. The annual cost of children in large and medium-sized cities is 8000 yuan - 10000 yuan.

Some experts believe that the baby economy has at least 10 years of bull market.

Many small owners who have worked hard in this industry for many years say that most families are "6 adults to 1 children". Now only 0 - 3 years old infants and young children are spending more than 900 yuan per month, and their children's consumption ability has been magnified several times.

The economy of nuggets and babies should be "two hands" to meet the needs of children and conquer their mothers' purses.

Huang Changxi, general manager of the small baby culture organization, said that the particularity of the baby industry lies in its complexity and large span, including milk powder, diapers, clothing and other products, as well as photography, swimming and other service industries.

Entrepreneurs should try to figure out children and parents.

consumer demand

Identify market gaps and innovate business models.

Most of the young parents are now born in the 1980s.

operator

We should have enough professional knowledge to give guidance to the novice parents, so that they can establish a sense of trust in the brand.

Only in this way can the baby's consumption be locked.

Zhang Fuhong, director of the Wuhan youth entrepreneurship training center, suggested that membership is the main means of competition, but the measures such as membership return or discount are too simple.

Businesses should carefully analyze membership data and provide value-added services.

For example, according to the age of the baby, the customers are graded, targeted to send promotional information and new product information; holiday messages are sent to enhance feelings.

Zhang Fuhong said, the baby industry is divided very fine, but the service is all children, the parents who pay the bill are to strengthen the integration of resources.

It can exchange resources with peers and give experience vouchers or consumer vouchers to each other. This means expanding the membership resources and enabling members to get value-added services from them.