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Wenzhou Shoe Companies Sell Products With Popular Video Products.

2010/9/24 9:13:00 65

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On September 24th, a popular blockbuster in the national day, "the wind and cloud of the martial arts" was released in the country. The reporter discovered that the film starring Donnie Yen, Hsu Chi and Anthony Wong had Wenzhou capital behind him.

Products with popular video products

Marketing

A more successful case in Wenzhou can be traced back to 2002. At that time, a large-scale popular science film series "blue cat naughty 3000 questions" was broadcast in Hunan satellite TV. In April of the same year, Sun Wenhua, a businessman in Wenzhou, was founded.

Blue cat shoe industry

Limited company, blue cat children's shoes quickly open the market.

Wenzhou capital's large-scale film and television marketing has reached a climax in 2009. Wenzhou enterprises have denounced more than one million dollars with the popular movie and TV industry.

Semir borrowed the youth inspirational drama "youth stage", not only to create a series of fashion models for all the starring roles in the play, but also inviting the crew to the flagship shops to take pictures.

Since then, Semir has launched a deep cooperation with the Hollywood film "Iron Man 2" and launched the "Iron Man" series.

clothing

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Mei Bang has also won the Transformers copyright China charter to cooperate with the Hollywood blockbuster "Transformers 2".

In June of last year, Wenzhou China International Group, a luxury car manufacturer, was defeated.

Audi

Mercedes Benz and other luxury cars became the only designated vehicle unit of Shanghai International Film Festival.

Coincidentally, investment in Wenzhou based on gold and jewellery investment also entered the Venice Film Festival in September this year, becoming the only designated jewelry sponsor and the only designated jewelry sponsor.

Chen Fangwen, the executive director of poly investment executive, told reporters that Donnie Yen's martial art card, Hsu Chi's necklace and Anthony Wong's cat's eye ring were invested by JC in Wenzhou.

Along with the nationwide broadcast of the film, they will launch a series of Chinese laborers brand of Chen Zhen.

Li Zhongkuan, an associate professor of Wen Da business school, has been engaged in advertising marketing research for a long time, and has helped to develop marketing strategies for Wu Niu wine and Yiming milk.

He said in an interview with reporters: "in film and television, the advertising effect of this kind of hidden advertisement is comparable to that of other advertisements. However, due to the uncertainty of the broadcasting effect of video products, it is also a high-risk, high return investment.

As a new marketing method, the key to film and television marketing is to see whether products and film and television works can be well integrated.