Chinese Fashion Designers Do Not Lose Japan And Korea, But Lack Originality.

2010/9/24 10:49:00 80

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Wu Huijun, chairman of Ningbo Bo Yang fashion group, said in an interview with China financial network on the Ningbo financial activities held recently.

Designer

The design ability does not lose to the designers in Japan and Korea, but the original ability is relatively lacking.

When talking about the original design ability of Chinese clothing enterprises, Wu Huijun said that the design ability of Chinese enterprises did not lose to Japan and South Korea, but the biggest problem was the lack of originality of Chinese enterprises.

Wu Huijun said, for example, many clothing companies in China are based on slightly modified products on the basis of products in Japan and South Korea, and many enterprises have become dependent on imitation and plagiarism.

Many enterprises have formed an inertial thinking, that is, Whoever sells the best products will copy it. This is a big problem now.

Wu Huijun believes that this may be related to China's development process in the industry.

After imitating to a certain extent, enterprises will find that imitated products are hard to sell.

If enterprises change their thinking at this time, what they want is how to make designers sell their favorite products to others, and let others like them, so the situation is completely different.

Wu Huijun said that the reason why the fashion design industry in China maintained such a situation is that at this stage, it has not yet reached enough competition level, and it is still better copied than the products it designed.

He believes that this is the inevitable process of development in the industry.

By Ningbo Economic Commission and Ningbo

Service package

Organized by the organizing committee, the Chinese financial and economic media, entitled "Ningbo, industrial pformation and upgrading, Ningbo action", was held in Ningbo, Zhejiang on September 8, 2010 ~10.

As one of the important activities of the 2010 Ningbo Clothing Fair, which will be held in from October 21st to 24th, this event has visited traditional fashion brands including YOUNGOR and Shanshan, as well as OEM enterprises represented by Shenzhou knitting, lion Dun group and fig group.

The purpose is to introduce and demonstrate the textile and garment industry in Ningbo in order to meet the needs of market development under the new global economic situation.

brand

Internationalization, diversification, fashion; OEM enterprise branding; industry deepening, flat; and manufacturing to business circulation extension of these four aspects of pformation and upgrading process and achievements.