Haining China Leather City Transforms Into Brand Fashion

　 September 24th, 21, Haining, China The city of leather Brand fashion center opens the street. And the day before, the Chinese Academy of Fine Arts Spin The creative center of garment research institute and the experimental base of Academy of Fine Arts Institute of fashion design, Tsinghua University are also officially settled.品牌風(fēng)尚中心。

It is reported that the fashion center with a building area of more than 200 thousand square meters will become a gathering place for enterprise R & D, brand exhibition and new product release. At present, nearly 70 enterprises from Beijing, Guangzhou, Liaoning, Heilongjiang and the province have been officially settled.

The vice chairman of the China Leather Association and chairman of Haining leather city of China said that it means that the industrial transformation and upgrading of Haining, China's leather capital, was officially opened. "We no longer focus solely on the output of the industry, but rather on whether the leather industry in Haining can have more of its own brand name and appeal." There is no law.

"Therefore, the general" investor "is not welcome in this brand fashion. Enterprises intending to enter should pass the interview. Whether it can be settled depends on whether the enterprise has the passion, idea and ability to lead the leather fashion trend. Ren has said that inviting the Tsinghua University, Academy of Fine Arts Fashion Design Institute, the Chinese Academy of fine arts textile and clothing research institute Creative Center settled in Haining is to enhance the original ability and brand influence of Haining leather.

"Haining leather industry chain is complete. innovate The cooperation between the Department of clothing and the enterprises and the government will enhance the influence of both sides in the clothing industry. Xiao Wenling, director of the Department of packaging at Academy of Fine Arts, Tsinghua University, said this is their first experimental base in the south.

At the same time, the effect of "Haining leather" as a whole brand is becoming increasingly prominent. By the end of 2009, Haining leather made Zhejiang regional brand successfully. A year later, Liaoning Tong Er Bao Haining leather city will also open, and the "Haining leather" brand has practiced the concept of the overall output for the first time.

The increasing appeal of Haining leather has attracted more foreign enterprises to enter Haining. Chen Yue, a merchant of Wenzhou, has been producing and selling leather garments in Guangzhou for ten years. Now he plans to shift her headquarters to the center of brand fashion and realize the linkage between Haining and Guangzhou. "Haining has become a leader in the industry. We must set up a base here, otherwise we will fall behind the market." Chen Yue said.

In addition, the brand fashion center has opened up a green channel for entrepreneurs who have no money but have a smart head. Ren has said that some excellent designers do not have enough capital to enter the center, but they prepare the "new designer promenade" for them. They will support these designers in the very preferential policy.

"With the global leather clothing design center moving to China, Haining's position as the leader of leather industry in the world has also emerged. And the brand fashion center will play an important role in docking with foreign enterprises, and will become the global brand of leather. There is no law.