"New Health" Leads The New Trend Of Shoe Industry Development

"Heaven is everywhere, everything is ready, and nothing is more precious than man."

When the desire for materialism and money began to spread freely, more than 2000 years ago, the famous saying in Huang Di Neijing Suwen became a deep feeling of the people in the new era. It is the importance of money or the importance of health that has been puzzled by people. Therefore, new health theory has become the direction of life for most modern people, and this direction is spreading quietly in the shoe industry. A few days ago, Zheng Yu, deputy general manager of JD shoes company, insisted: " footwear industry The road ahead will start with new health theory.

Footwear industry " New health theory Rise

What is "new healthism"? Zheng Yujian believes that the so-called "new" lies in New era A healthy lifestyle, attitude and concept. In the new era, the health of the living body is the first element of social development; the so-called health is the best state of existence and the most valuable asset of life. Due to the fast pace of work and stress in contemporary life, the phenomenon of physical overdrafts, lack of exercise and the deviation of life philosophy has occurred frequently. "New health theory" is precisely aimed at this group of people. It is hoped that modern people will pay attention to physical health, mental health and human health. On the basis of the quality of life, we should focus on the above three levels of health and "build a healthy society in an all-round way".

With the continuous improvement of social civilization, people's understanding of shoes is becoming more and more scientific. Some experts say that when wearing unfit shoes, the bad stimulation of the feet can be transmitted to the brain through the lumbar vertebrae and spinal cord, which will affect the normal circulation of blood and the balance of hormone secretion, thus leading to many diseases such as lumbago, scapulohumeral periarthritis, headache, lack of concentration, irritability, loss of appetite, and so on.

When the century spanned, health ism prevailed in the footwear industry. Many shoe companies added other functions to shoes that were originally used to protect feet, such as foot odor, shockproof, invisible increase, long power, negative ion antibacterial and so on. With the rise of "new healthism", shoe companies no longer expect consumers to "cut their feet" but innovate in functions and styles to adapt to consumers, producing the most common footwear products of nanometers, such as air conditioning shoes, health shoes, breathing shoes, slimming shoes, magnetic therapy shoes and so on.

Shoe industry "new health" banner

Zheng Yu insists that "new health principle" is a banner and a direction for the development of footwear industry in the future.

The author investigates and understands that the "new health doctrine" banner of shoe industry is built on the tragedy of human suffering. A pair of shoes that are too high or too high often cause injuries to the toes, causing inflammation, which can cause serious blood circulation and lead to local tissue necrosis. If wearing rubber shoes with poor air permeability, they will aggravate the diseases such as athlete's feet. The Japanese have not yet had a sprint world champion, because the Japanese are used to wear wooden shoes and slippers, resulting in their heel ligaments and muscles failing to exercise. Chinese shoes are too soft and unshaped, causing Chinese foot ligaments to relax and arch collapse, and about 1/3 of Chinese people suffer from varying degrees of flat feet. Some of the unhealthy phenomena of human beings are caused by incorrect wearing shoes.

Dizziness, tinea pedis, corns, flat feet are not trivial problems. For example, our arch is the natural shock absorber of the human body. It can support the weight of the whole body and make people walk upright, reducing the concussion of exercise on the brain and making the brain develop. When we have flat feet, we press the plantar vessels and nerves, so that people can not stand up or exercise for a long time. It is reported that there is a corresponding reflex zone and foot disease in the foot and human organs, which may lead to diseases such as brain, spine, heart, digestive system, traumatic arthritis and so on.

To this end, many shoe companies are committed to innovation under the banner of "new health".

The Japanese developed magnetic therapy health shoes, combined with walking massage, can achieve the function of promoting blood circulation and relieving fatigue. South Korea has developed a highly effective weight loss shoe. Its unique design will increase the amount of exercise consumed by users and thus consume several times more energy than usual. This kind of shoe lets the user always maintain the best healthy posture of heels, feet and toes while walking, so as to achieve the purpose of losing weight and health. In Hongkong, a "health shoe expert" has emerged. It provides the foot care service with the concept of propaganda and foot protection (prevention of flat feet, inside and outside eight characters, X legs, etc.), so that the public can know how to prevent foot trouble and choose the right shoes, insoles and accessories.

Zheng Yujian told me that people wear shoes not only for comfort and beauty, but also for maintaining upright body, walking and protecting feet, safety, temperature and health, protecting arch and buffering external vibration. Therefore, according to the new health theory, Jill, on the basis of nano functional air conditioning shoes, makes an independent innovation to make "addition", so that it can be upgraded and more conducive to human health.

Nano function air conditioning shoes are called "air conditioning devices" and functional nanomaterials. Nano function Air conditioning shoes. When walking, the shoe can discharge the turbid gas in the shoe cavity, purify the air in the shoes, and relieve the sweat and foot odor. Since its launch, the product has attracted the attention of the industry and consumers. Not only has it won 28 national patents, but it has also been honored by CCTV news network. Since then, the product has been adding "function" on many occasions. In 2008, it added "comfort, wearable, fashion" and other elements. In 2010, it added shockproof, invisible increase, antibacterial and other functions. At present, the "upgraded A+" nano function air conditioning shoes developed by Jill company are more conducive to human walking, such as improving the lower limb deformation, straighten and straighten the joints, enhance the support and balance, improve the overall function of the lower limbs, and promote the health of the human body.

According to Zheng Yujian, there are at least 8 changes in the "upgraded A+" nano function air conditioning shoes after finishing the addition method: the soles are made of high elastic rubber bottom, more wear-resistant and lighter; the upper design of the fashionable classic accessories is more fashionable and healthier; the structure of shoes is designed according to the ergonomics, more scientific and comfortable; the insoles and soles are cushioning materials, more flexible and more protective. At present, in the award ceremony of "the third session of the town's leather and footwear industry scientific progress award", which is called "shoes industry Oscar", the upgraded nano function air conditioning shoes are the highest award.

Xunzi said, "man is born with knowledge and righteousness, so it is most expensive." At present, people-oriented is the concept of the development of footwear industry, and health is the foundation of human life. The banner of "new health doctrine" will inevitably hunt and noisy on the way across the footwear industry, leading the development trend of footwear industry, guiding our future direction of life and entrepreneurship.