Korean Clothing Consumption Is Amazing &Nbsp; Who Is The Korean Wave Manufactured?

Scrutinize their visas and find that they have been "multiple round-trip" business visas.

Where is the secret that attracts them so many times?

"Korean wave" is no longer a new word.

In many shopping websites and

Among them, 80, 90 after the young

Compared with the above eastern cities, the introduction of Korean clothing brands is relatively late in the central and southwest regions.

After the 6 day zero distance experience of Korean fabrics and fashion clothes, the Circulation Association of the China Textile Industry Association, which is mainly composed of Chinese and western market traders and agents, has more fully understood the charm of Korean fashion elements and the rapidly rising fashion capital of Seoul.

Fabric trend: one quarter late than Europe, just right in China.

Unique fabric application demonstrations are displayed in ready-made clothes.

Display of pure plant printing and dyeing technology.

Chen Ying, general manager of Chengdu Dacheng market (right three), deputy general manager Yang Wanting (left 1) and business operators.

In the "Korea International Textile Exhibition", Korean linen fabrics, functional fabrics, chemical fiber technology and advanced dyeing and printing equipment in recent years have attracted everyone's attention.

On the popular trend booth, the trend of natural color in the new season is attracting more and more attention.

Beijing Wei Nina Silk Clothing Co., Ltd. fashion designer Ding Sichao and Zhou Zhaowei said: to Korea to look at fabrics and choose fabrics is the two compulsory course of their company every year.

Because it is a high-end brand product, fabric selection has always been a great concern for its company.

They will also visit other international fabric exhibitions.

But the value of coming to Korea is different: the fabric displayed by Korea Companies is of higher value during the season.

Generally speaking, the trend of fabrics released at the European exhibition will be two years ahead of schedule, equivalent to three to four seasons, while the trend of Korean fabric enterprises is generally only one year ahead of schedule. The sample of Chinese garment production enterprises that will be stocked in the season will coincides with the time.

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For the first time, Zhujiang International Textile City participated in the Korea International Textile Exhibition.

It is worth noting that the South Korean booth will be made into ready-made fabrics for display. Some will make tea from the popular flax in Korea to attract the audience's attention.

Compared with this, the products exhibited by Chinese exhibitors are just a piece of fabric samples, and their visual effects are much weaker.

Tea made from natural flax is refreshing and refreshing.

Seoul East Gate: the source of fashion

Seoul East Gate market is not only a unique tourist attraction, but also a shopping paradise for Koreans and even many neighboring countries tourists and businessmen.

There are about more than 30 shopping malls, more than 30 thousand stores and more than 50 thousand production and processing enterprises here.

East Gate of Seoul

Within one kilometre radius, all functions such as fabric accessories, production and processing, design proofing, wholesale and retail, logistics and distribution are all available.

Excellent clothing development capability, multi variety and small batch production, quick response system, minimum time delivery and reasonable price are all the characteristics of this area.

The Seoul fashion center is an ad hoc government administration in Seoul's East Gate area.

Here, market management does not need to put too much energy into it, but the guidance and service for creative culture is the top priority.

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Here, the government sponsored training program for fashion designers and related training for all practitioners have been carried out for many years.

The four level of U:US market is training headquarters base.

At the same time, all culture related to creative fashion can be found here, and even the animation industry is one of the core projects.

The popular aesthetic trend of Korean pop culture interpretation and film and TV play can be found here.

It is precisely because of these inherent core driving forces that the east gate of the night business is even more remarkable, and even become the dominant source of fashion in Asia.

"East Gate Fashion Festival - Seoul Fashion Export Fair" to promote trade, the introduction of new designers and design brands, but also Seoul Fashion Center for 4 consecutive years invested more energy and capital operation projects.

Every year, a large number of foreign buyers will be invited to the scene.

Pu Canrong, director of the center, said: "this fashion festival, 53 brands participate in the docking display, of which 11 brands are their creative base training designer works.

Their creative services have already seen results.

Chinese buyers: strong confidence in "Korean wave" entry

In the delegation, Yun Fang business district and Chengdu Dacheng market each led nearly 20 agents to visit South Korea.

Most of them belong to the brand general agent, regional agent or provincial general agent, and sales volume ranks among the top brands in the country.

As some businesses have been corporatization, they are seeking greater development.

This visit to Korea hopes to find a better and more developed brand to negotiate agency business.

On the evening of September 2nd, after the long-awaited visit to the East Gate market, the representatives from the circulation clubs of each group were led by the plator to the five wholesale markets, mainly U:US, AMM, first Ping and market.

After seeing the 53 East Gate local brands appearing on the show, Yun Huang, the female clothing agent of Yun Fang business district, was interested in three or four of the brands, leaving behind the relevant information and contact methods to be returned home for further communication.

However, the market and merchants who are full of enthusiasm to visit the region are also somewhat confused.

Chengdu Dacheng market merchants quickly cleaned up the popular bottomless trousers in the market. But unlike in China, the wholesale business concept of Korean merchants is not much different from that of 50 or long-term orders. Compared with domestic garments, the Korean variety of 10 is of a new style, but the price is high, and the profit from domestic sales is too low.

Yun textile business district is engaged in underwear and women's clothing agent business reaction, Korean style and style of the clothing is not suitable for local style.

Korean clothing brand operators generally do not understand the concept of Chinese agents. In this trip, we can not remember how many times the number of Chinese brand agents has been explained, but the final communication result is the same. "What price clothes do you want and how many goods you can get at a time?"

Representatives from the professional market understand that trade habits between China and South Korea are different. As a market, it is necessary to take risks for merchants to introduce proxy brands. It is hoped that this risk can be reduced through cooperation between circulation clubs and Seoul fashion centers.

Du Jingsi, deputy general manager of Heilongjiang world wide Ma Hua Trading Co., Ltd., said: "I hope that the association and Seoul fashion center can recommend companies that are trustworthy to us, ensure that the two sides will guarantee the recommended enterprises, reduce disputes and unnecessary links in cooperation, and enhance mutual trust so that both sides can cooperate on an equal and mutually beneficial basis."

Therefore, it can be said that business needs and cooperation intentions between China and Korea are real.

Market management agencies can also serve as third party credit guarantees to help enterprises to cooperate.

On the basis of the consensus reached between the two industry organizations, the Chinese market has greatly increased the confidence in the successful introduction of the Korean wave.