French Online Shopping Apparel Market Share Of 8.6%
According to France fashion Research Institute (IFM)'s latest research results, first quarter of this year, France Online shopping clothes Market share reached 8.6%, the first time it exceeded large department stores.
In the year July to July this year, the number of online clothing sales increased by more than 30%, while the overall sales of garment industry fell by 1.4% during the same period.
Online shoppers are mainly women aged 25-34, who spend less time in their spare time and control their family buying rights. Male consumers are mostly 35-44 years old, because online shopping saves time, practicality and convenience.
Online shopping price advantage is obvious, female
Clothes & Accessories
The average is 11% cheaper than the market, and the clothing for men and children is 7% to 3.5% cheaper.
Professional online stores occupy 50% of the market share, and traditional retailers are also involved.
FEVAD estimates that sales of 7 online stores in the first half of this year amounted to 14 billion 500 million euros, up 29% over the same period last year.
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