Eleven Reference: Shoe Enterprise Promotion Activities Are In "Clipsal".

The Mid Autumn Festival and the National Day are approaching. The promotional advertisements and banner slogans in shoes stores are very eye-catching. All kinds of activities that stimulate consumers to buy shoes are coming to the market. Coupons (or vouchers), cash prizes, sample delivery, bundling, buying one get one, sending red packets, star help, and so on, have already made consumers more surprised and "numb".

Then, in the face of the golden opportunity for shoe sales promotion, what kind of festival promotion activities can win a victory? A few days ago, at the Mid Autumn Festival party held by the shoe industry planning elite of "China Shoes Capital", Zhou Wei, general manager of AOKANG group's red bird brand business division, told the author Tan Ru that the holiday promotion of shoes products is "Clipsal".

In December 14, 2008, when President Bush held a press conference in Iraq, he was attacked by Iraqi TV reporter Mumtaz - Edie.

According to Zhou Wei, AOKANG people soon found business opportunities from Iraq's "throwing shoes incident" throughout the world. When Christmas came, we planned the promotion of "Iraq, a shoe hit the world famous, a red fire bird, you and I broke the good fortune of red fire".

Zhou Wei is the organizer of the plan. He remembers the hot scenes of the promotion at that time. He told Tan Ru that the red Firebird leather shoes are a young fashion brand launched by AOKANG. The target customers are the new consumer groups who like freedom. When Christmas comes, the promotion of Red Flamingo leather shoes naturally can not be "old fashioned".

Just as the "shoe throwing incident" took place, the AOKANG people had the planning inspiration. They set up an animated portrait similar to Bush in the spacious red bird bird shoe store of the Ma Ma Street. The consumers who participated in the game could get a red bird's leather shoes coupon with different discounts as long as they used shoes to smash different parts of the portrait in the specified area.

This kind of planning AOKANG people have a very successful grasp: first, the image of the person who was smashed is not necessarily Bush, which avoids others' tongue; second, the time of activities can not be too long, only four hours; and third activities are in line with legal norms.

So the plan was a great success. In just four hours, the shop sold 400 pairs of shoes.

A shoe sales promotion in Italy shows a strange trick:

On New Year's day in 2009, a well-known shoe Brand Company in Italy launched a special promotion in all the shopping malls in Italy. They adopted the method of selling shoes only, and achieved unexpected success.

Shoes are usually bought in pairs, but Casey Modoo, owner of the shoe company in Italy, says that both feet do not always grow the same. Even if the same pair of shoes is worn, the right foot does not necessarily fit right foot. If there are obvious differences between the two feet of the customer, why not choose a suitable shoe for each foot? There is no doubt that the best way to promote shoes is to sell them alone.

In stores, all customers can choose two different shoes at random, and they can get special discounts during festivals.

The promotion of this shoe in the market in Italy attracted many customers with different feet at the very beginning. They tried out their own shoes according to their own needs. The sales of these shoes on the new year's Day sold ten times more than usual.

After the "special" sales campaign ended, orders for single shoes were still flying like snowflakes, making Italy's shoe company unable to catch up.

Jill shoes invite workers to warm "

Vouchers and discount coupons are commonly used tools for holiday promotion. People who get vouchers and discount coupons generally have a certain status and relationship. They are either the support units of shoe enterprises or VIP members.

During the new year's day and Spring Festival in 2010, the Wenzhou JD shoes company was "out of the ordinary" and distributed vouchers and discount coupons to migrant workers.

At the same time, Jill paid eighty thousand yuan to purchase environmental bags and exquisite calendars to give migrant workers who want to go home for the Spring Festival.

After the global financial crisis, the shortage of employees in the footwear industry has increased, and the wages of migrant workers have been generally raised, which has become an important consumer group for shoes.

They have been working hard for a year in the Chinese shoe market. They want to bring some gifts home to send them to the Chinese new year, so the migrant workers have a strong desire to buy shoes.

The JD people discovered the consumption demand of migrant workers, and they planned to send vouchers and coupons to the promotion activities of migrant workers, which not only satisfied the consumption needs of migrant workers, but also allowed migrant workers to enjoy "special" privileges and warmth.

It is reported that the sales promotion of Jill reached a successful conclusion, and sales increased by 39% on the same month.

Sun Tzu: the world war is a perfect match, with Clipsal.

Shopping malls, such as battlefields and holiday promotions, must break through routines and make innovations.

Practice has proved that surprise soldiers are the key to winning the business war.