Eleven Industry Men'S Clothing Comprehensive Talk: Business Men'S Clothing Internationalization

In this Men's wear In the lively era, from seven wolves, YOUNGOR to Saint De, and the "strong fighter", it can be seen that the smoke and smoke of the Three Kingdoms crossed the smoke of the Wei, Jin, southern and Northern Dynasties. brand Truly, this is probably a major strategy for many men's clothing brands.

Looking at the life style of the seven wolves, and looking at the calm of YOUNGOR in order to remain unchanged, and the overall transformation of Saint West, the fashion of men's fashion is becoming more valuable. It is understood that SUNDANCE will rely on the "champion brand effective growth" mode, with the combination of international fashion masters and Chinese star designers, integrate France and Japan's leading world design culture, integrate international best resources with international vision and philosophy, and create a brand new saint west brand to drive the brand. International fashion business "The rapid rise of the category, the establishment of the international influence of the St." West fashion brand ".

After 20 years of rapid development, China's clothing industry is facing a new turning point of development. First of all, the huge impact of the global financial crisis on the economic entities brings the re layout of the global garment industry. Secondly, the vigorous vitality of the Asian market represented by China under the financial crisis has made the whole world feel the great business opportunities in the Asian market. Facing the changing situation of the global garment industry under the new situation, how to seize the opportunity in the post crisis era and find a feasible breakthrough to make China become a Chinese brand has become a new era proposition.

Against this background, in July 18th, Changsha, Hunan will solemnly convene the Grand Master - "Saint West" brand strategy conference and brand value investment summit. A group of strong clothing brands, represented by Saint West, are in the process of becoming a new force in the international fashion men's wear area. It also marks the transformation of China's men's clothing industry from fashionable casual men's clothing to international fashion business men's clothing.

So what exactly is fashion men's clothing? How to create fashionable men's clothing? This is a question worth thinking about in the industry.

In fact, the trend of the category determines the trend of the brand. The most important thing for a successful brand is to find the trend of the category. Times are changing and consumption is changing. Traditional fashion and leisure can no longer meet the dress requirements of today's fashionable business men in pursuit of taste and personality. Just like the Chinese tunic suit of 80s of last century, which was replaced by the trend of Western-style clothes and high grade Western-style clothes in 90s, the traditional "business casual category" will also be replaced by the trend of "fashion business category".

The process of urbanization in China has spawned the growth of the rich middle class and the upgrading of consumption. More than half of China's high-income families will live in two or three tier cities outside 45 big cities. After 70, 80 and 90, the young and middle-aged are gradually becoming new consumers. Their consumption is characterized by fashion, high quality and internationalization. Against this background, the consumption of men's fashion business is increasingly apparent. At present, international brands are concentrating on invading China's most fashionable first tier cities, which will win the corresponding market opportunities for domestic brands, so that domestic brands such as the seven wolves and Saint West will have the chance to take the lead in the two or three and four line markets.

At the same time, we should see that the process of urbanization has made people transition to enjoyable consumption and pay more attention to brand experience. At the same time, the strength of international brands in the front-line market has indirectly cultivated and guided the popularity of "internationalization, lifestyle and brand name" in China, and consumers are more willing to accept some clothes that are closer to international fashion. This provides a great development space for Saint West's "international fashion business". In the modern society with fast rhythm, high efficiency and heavy load in the twenty-first Century, people are eager to pursue a more casual, comfortable and fashionable life in nature. This is the "free and relaxed" life advocated by Saint West. People's requirements for clothing are changing from traditional functional type to life style, and the trend of men's clothing development is more fashionable and functional. The emergence of the concept of "international fashion business" in the men's clothing industry represents the gradual maturity of menswear consumption style. Under this trend, Saint West will become a forerunner and navigator in the new wave of "fashion business".

From "factory" to "Fashion Industrial Park" is actually the transformation from "made in China" to "created in China". As the largest clothing enterprise in Central China, Saint West has invested more than 500 million yuan to establish the largest fashion industry park in the central region. The core of the "Fashion Industrial Park" is "China's creation". Using independent design and original brand to achieve better and better development of high value-added industries. Saint West is no longer a "low wage, low welfare, low cost" industrial brand, but based on the high value added "fashion industry platform", together with all staff and the community to create "symbiotic growth, moistening and moistening the heart" development concept, to provide consumers with high added value, high fashion, high satisfaction of the fashion industry.

In fact, to anyone, the meaning of "ZARA mode" is to enhance the enterprise's "quick response" capability. Only in the same way as big international cards can we win the opportunity in the fashion industry. Another feature of the "ZARA mode" is "parity". The "fashion business" advocated by Saint West is precisely the demand for consumer psychology with the ability to consume, and the provision of high quality products at moderate prices, so that consumers can enjoy the dress pleasures of international brands at a reasonable price.

The accumulation of more than 20 years provided opportunities and platforms for Saint West. 首先是品牌優(yōu)勢(shì)，歷經(jīng)20多年歷煉，圣得西的市場(chǎng)知名度和產(chǎn)品適應(yīng)力已經(jīng)很強(qiáng);二是能準(zhǔn)確把握時(shí)尚商務(wù)正成為繼商務(wù)休閑裝和時(shí)尚休閑裝之后的又一個(gè)崛起品類(lèi)的趨勢(shì)，融入時(shí)尚商務(wù)領(lǐng)域，將坐享巨大的市場(chǎng)容量和效益;三是定位精準(zhǔn)，精確鎖定中產(chǎn)精英，時(shí)尚商務(wù)族群為核心受眾，易于成就圣得西時(shí)尚商務(wù)的領(lǐng)航地位;四是市場(chǎng)空間巨大，“時(shí)尚商務(wù)”品類(lèi)作為一個(gè)已被行業(yè)規(guī)律旁證，勢(shì)必蓄勢(shì)待發(fā)的全新市場(chǎng)，足以支持圣得西做到30個(gè)億的市場(chǎng)銷(xiāo)售規(guī)模，包括不斷增長(zhǎng)的億元級(jí)銷(xiāo)售規(guī)模省級(jí)地區(qū)和1000萬(wàn)元銷(xiāo)售地級(jí)市場(chǎng);五是產(chǎn)品精準(zhǔn)，圣得西的產(chǎn)品定位是“更精準(zhǔn)的大牌風(fēng)”，聯(lián)手歐亞時(shí)尚大師及中國(guó)明星設(shè)計(jì)師，共同成就圣得西“國(guó)際時(shí)尚商務(wù)男裝”領(lǐng)航地位;六是系統(tǒng)完善，實(shí)行品牌、營(yíng)銷(xiāo)、產(chǎn)品三駕馬車(chē)同步驅(qū)動(dòng)，打造獨(dú)特的“品牌競(jìng)爭(zhēng)力模式”;七是渠道 Win the battle, implement the key market "deep marketing" strategy, step by step, quickly establish brand influence in sub area, and help agents and franchisees rapidly expand outlets.

In addition, Saint theXI implemented the idea of internationalized brand operation, implemented the concept of "big brand", combined with the Chinese market, and took advantage of high-end resources such as CCTV advertising, China International Fashion Fair (CHIC) and China International Fashion week to achieve brand explosion. At the same time, headquarters will invest 50 million yuan for shop support. With satisfactory profit margins, standardized image system, sound manual counseling, several summit meetings, training, supervision and other perfect retail support services, we will ensure duplication of profitable stores and increase wealth.

　　 Editor's note: from Europe 200 years ago to more than 100 years ago in the United States, to nearly 50 years in Japan. Over the next 50 years, the Chinese market is becoming the focus of global business and the battleground of brand players with its huge potential energy potential. Over the years, the accumulation of "made in China" has laid a solid foundation for "China's creation". In the future, China's fashion industry will rise rapidly with the development of the economy and become the "Oriental Pearl" of the world's fashion industry.