There Are Ten Hidden Dangers In Online Group Buying: Users Are Vulnerable To Discrimination By Fishing.

At present,

At present, the group purchase website has low entry threshold, the website is not good, the group buying trap, the after-sale can not be guaranteed, the consumer rights protection is difficult, the lack of industry norms and other doubts continue to be heard. Consumers are constantly worried about the integrity of group buying.

In view of the current industry chaos, the China Electronic Commerce Research Center summarizes the ten hidden troubles of the industry.

At the meeting, the China Electronic Commerce Research Center joined hands with nearly 200 group buying enterprise representatives including handover network, American group network, F group and glutinous rice net. It initiated the establishment of the first non-governmental credit organization of China's online group buying industry - "China integrity network group buying alliance".

The following is the online group purchase disclosed in the report.

1. Well known websites have been cloned, and users have been fishing.

It is estimated that the indirect loss caused by phishing has reached over 20 billion yuan.

There are many ways to cheat in phishing, counterfeiting online payment website pages, malicious group buying websites, fake well-known group buying websites, stealing other people's accounts, sending phishing links, etc., so that users can provide personal information and bank accounts without hesitation.

For example, a user has done a group buying activity on a lashou.com on a good response.

However, in another group buying website called "Hunter net", it has the same group buying information as the handshake net, but the result is "group buying failure".

After censorship, the same information emerged because the website cloned the handle web page.

The clone page shows the merchant address in Guangzhou and the phone number in Beijing.

The China Electronic Commerce Research Center also reminds users in this area that they should carefully distinguish and scrutiny details when buying groups, so as to avoid being deceived.

2, goods do not conform to reality, users are deceived.

When choosing a group purchase, users will encounter deviation or quality problems when buying products for physical group purchase. However, the seller will not respond to requests for returns.

Such as group buying cosmetics, often hit the price is 1-7 discount of the special price, and even spend twenty or thirty yuan can buy hundreds of dollars of products, and to the user's hands is found to be a small sample of cosmetics, that is, gifts or trial wear.

On the other hand, when buying preferential service products, group buying enterprises deliberately publish inaccurate information or bring additional conditions in order to achieve the desired results, resulting in a lot of extra restrictions on the consumption of users to businesses, and disguised charges to make up for the difference.

3, to increase the volume of group buying, resulting in hot looting illusion.

The false number of group buying has become the "Convention" of some non-standard group buying websites attracting merchants and users.

Thousands of people are often marked out at the same time ordering a service, not only to deliberately create false data, but also to exaggerate their advertising effect.

In a "Shenzhen Happy Valley one day tour group buying" campaign, the same is the original price of the market 170 yuan tickets, two sites are at the lowest market price of "140 yuan" and "150 yuan" price ticket.

Not only that, one of the websites marked the word "group buying of 294 households" at present, but after three days, the number of group purchases is still "294".

But the group purchase website customer service said, "every day to participate in the Happy Valley booking group purchase of hundreds of people."

4, online payment lacks guarantee mechanism, capital security is not guaranteed.

At present, most of group buying websites require members to make payment in advance through payment platforms such as Alipay and internet bank, rather than confirm payment is completed after receiving the goods satisfaction.

This mode involves the connection between website and merchant's capital payment, service consumption and so on. After the group buying service, the user is only the beginning of consumption. Finally, the end of the group buying can be concluded by the end of the consumer experience.

If there is a problem in this process and when a refund is needed, some non-standard websites often excuse the website for being attacked, and Alipay has problems and other reasons.

According to CCTV's "economic half-hour" column, a group buying website is suspected of cheating. The price of the Korean couple's canvas shoes, which sells for 531 yuan on Taobao, is priced at only 65 yuan and the price difference is seven or eight times, attracting many consumers to join group buying.

However, the website customer service claims that 7 days to 10 days can be delivered, but the consumers who have paid the bill haven't waited until the shoes.

Later, it found that the website's home page was "attacked". After a lot of money, it has been returned to users' accounts on the website, but it is only a "virtual currency".

5, concentrated outflow of people beyond the scope of business, the experience is also discounted.

Because the group buying website brings more customers to the business than the actual carrying capacity of the store, it will directly lead to a decline in service quality, and consumers begin to complain that the services of the group are not satisfactory.

Group buying effect is very attractive to small and medium-sized businesses, but these small and medium-sized businesses can provide the general level such as storefront size, supply and service efficiency. In the face of a sudden large number of consumers, they are often unable to cope with the lack of experience, which makes consumers experience worse.

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6, group buying enterprises and merchants' cooperation intention is not unified, consumers' consumption is discriminated against.

Because the product discount offered by group buying is very strong, users can not reach a friendly cooperation consensus between the group buying enterprises and the merchants after the surprise purchase. On the one hand, the merchants want to attract consumers through the discount offered by group buying. On the other hand, they are doubtful about such low price promotion formula, which makes the business not only greatly reduce the service of the consumers, but also greatly shrink the original service.

If a user participates in a group purchase of KTV, he always fails to make a reservation, but when he calls in the form of non group purchase, he can make a successful booking immediately, but the businessman can not provide a reasonable explanation.

7, group buying enterprise credibility is difficult to measure, after-sales service is not guaranteed.

Group buying enterprises are numerous and mixed, but many of them are low profile and small scale group buying websites.

In the face of emerging complaint disputes, after-sale service guarantee is not only the core of group buying enterprises to maintain and attract users, but also the whole industry problem that needs to be solved between group buying, merchants and users.

Due to the limitation of scale and resources, many group buying websites have low bargaining power in cooperation with merchants. Once the consumer disputes arise, because of the unclear responsibilities between group buying and merchants, it is very difficult to solve the after-sale problem in a short time, which leads to the phenomenon of mutual kicking and damaging to consumers' rights and interests.

8, users' irrational shopping impulse can produce "group slave group" phenomenon.

Since the group buying website appeared on the Internet, due to the rich variety of goods and the low to the astonishing price, it promoted the "irrational shopping impulse" of users, resulting in a large group of "group slaves".

The idea of group buying is to minimize the discount, which brings benefits to users' direct benefits, plus the convenience of staying indoors and making payments.

And because of the limited consumption of group buying, the user's "opportunity" makes it unplanned to consume ahead of schedule, and constantly subscribe to new services.

But this did not make the "Nu" slaves get new goods or new services. They only spent a lot of money on buying a bunch of "cash vouchers".

9, group buying lacks the industry standard system, and the rights protection mechanism is not yet available.

Facing the "grey chaos" of group buying industry, although various administrative departments have promulgated some management measures, such as industry and commerce, commerce, banking, public security, etc., because there is no law governing the whole world, and the virtuality and broadness of the network, it is very difficult to regulate.

According to the China Electronic Commerce Research Center, at present, there are only a few group buying companies that only have access to the Internet information service business license (ICP card) and the company's business license qualification statistics.

For ICP registration only, there is a widespread phenomenon of registration without business registration.

The legal profession has warned that if consumers buy a website group without the registration of industrial and commercial enterprises, they can only be regarded as private pactions between individuals. After disputes, they can only be settled through civil proceedings without the help of administrative organs.

For the earliest group buying network in the United States, there is no specific provision for the quasi entry and exit of group buying websites.

However, there are still some aspects that should be used for reference by domestic group buying Enterprises: the US group buying website needs to provide detailed identification, address, office address, service type and other information when registering.

At the same time, during the operation of the website, the government will strictly monitor the website through credit rating. Consumers who have not received the goods can complain to the US national professional manager Crime Complaint Center and the US Federal Bureau of investigation fraud.

After receiving complaints, the center carried out credit rating by the three party analysis institutions including standard & Poor's, Moodie and Fitch.

Once a fraud is committed, the website is likely to face a huge fine of up to US $100 million.

10, group buying user viscosity is low, profit prospect is confused.

It can be found that there is a very high similarity between different group buying websites in China, and promotion activities are also very similar. There will often be a few group buying websites on the same day with only one yuan difference to promote the same merchants. The intensity of competition can be seen.

Because many group buying enterprises aim at the unified user level, the development and negotiation of limited merchant resources in a specific area become the key point to fight for effective users and enhance user stickiness.

Users of identity group buying are not only trying to buy new business services recommended by group buying, but also buying goods at a low discount.

Because of the large number of optional group buying websites and the wide range of preferential information, the increase of registered users does not mean the increase of user loyalty or the increase of brand awareness of group buying enterprises.

In addition, it has proved that group buying users can not be the "repeat customers" that businessmen want to have for a long time. This has also become an unavoidable pain for domestic group buying websites.

It can be seen that in order to compete for high-quality merchant resources, improve user stickiness, increase the cost of domestic group buying websites, train dozens or even hundreds of sales to negotiate prices with merchants, vicious competition intensified.

When hundreds of websites compete for a client at the same time, they will appear at any cost or even pay their own money to grab the business, repeat the same mistake and return to the business of losing money and making money. The profit outlook is once again in trouble.