The Old Poor Boy Became A Fruit Tycoon Today.

For the past four years, for Guo Qiuhong, it is like an incredible dream. In a short span of four years, Guo Qiuhong quickly transformed from a character he called himself "mixed up" to a nine fruit chain. Supermarket Annual sales of tens of millions of fruit Retail "Tycoon".

How did this shift of wealth happen to young people after this 70?

Strange wonders

Guo Qiuhong died at the age of three and left school after graduating from primary school. He began wanderings at the age of thirteen. From eighteen to thirteen years old, he was always in a state of flutters.

And along the way, without support or legend, Guo Qiuhong called himself a "four no person", that is, no background, no qualifications, no noble people, no adventure.

That's decided, Guo Qiuhong. Entrepreneurship At the beginning, it must be full of hardships and hardships.

In two, Guo Qiuhong, who had been wandering for years, decided to try his luck in Changsha, so he broke into the provincial capital with more than 100 yuan. However, Changsha was big, but he didn't give him any chance. In the first 3 years of the new century, he worked as a laborer on a construction site, a market eel and a train station ticket. All kinds of hard work, hard work and dirty work were all done, but life was always hard to please.

Until July, two, four, his fate miraculously changed. He put down a small fruit shop which was only a few square meters near the railway station.

Guo Qiuhong was not satisfied. Through groping for more than a year in the fruit industry, he found that there was no fruit shop in Changsha that could be on the same scale as a supermarket. After repeated reflection, he thinks that this mode of fruit supermarket is worth a try. So he transferred the small fruit shop and made every effort to borrow a sum of money. Soon, the "home of the fruit chain supermarket" opened: fruit shop in accordance with the supermarket mode of operation, the use of computer silver, electronic scales called the goods, monitoring matching, all the goods marked price, shop uniform.

From then on, business grew bigger and bigger, and quickly expanded from one shop to 9 stores, with annual sales reaching tens of millions. Guo Qiuhong was no longer the poor boy from the countryside. He had become a leader in the industry.

Guo Qiuhong, who seems to have no chance of success, has achieved great success in a short period of time, leaving the people around us in a big surprise and letting the people who are ready to start from scratch feel warm and confident. {page_break}

give counsel

Anyone who wants to open a fruit shop, please pay attention.

Where is the best place to sell fruit?

First, analyze consumer groups. Fruit is consumed by residents, and buyers are mostly housewives, so the area near the market is better.

Second, near the District, enterprises and institutions of the lot. If the shop is open in the residential area, the first thing is to ensure that the occupancy rate is above 70%, and many fruit shops enter the area only when the occupancy rate is only 10%.

Third, near the shopping mall is also a very good location, such as WAL-MART, near the railway station and so on. It is not a place where fruit shops can no longer shop. The main points for winning are reasonable prices, better service and environment, and smooth channels.

Fourth, in the next three years, the development space of such fruit chain supermarkets in Changsha will be relatively large.

Entrepreneurial mind

"At the beginning of my career, in order to expand the scale, I often had to make such a decision whether to sell the small shops that were in good condition. Others advised me not to take such risks. But I think I have nothing at all. Even if I fail, I will lose nothing. But if I do not seize this opportunity, I will always be a small boss of a fruit shop.

Guo Qiuhong said when he talked about his courage to give up.

"If I don't scale, my supermarket mode can't produce benefits, nor can it suppress the competitors, because I dare to give up profits and let the partners take the lead. Although I have less money and fewer people, I will soon complete the layout in Changsha."

When Guo Qiuhong talked about how to grow fast, he said.

"Bold and brave, can not bear hardships and stand hard work, shop son also cannot do well. So until now, I also personally purchase goods every day and watch the storehouse.

Guo Qiuhong believes that it's hard to be a good boss, {page_break}.

Expert comment

The most important reason for Guo Qiuhong's success is that he caters to the general trend. With the improvement of people's living standard, the consumption of ordinary people should also be upgraded. Now people's health consciousness is high, fruit has become an indispensable consumer goods in daily life, but in the past, the low-level fruit shop with few varieties, short weights and small weights and poor stores can no longer satisfy people's needs. Guo Qiuhong's fruit supermarket can come into being.

Compared to the later fruit chain supermarket, Guo Qiuhong gave up his shop at that time, which was his opportunity cost. Every enterprise often faces many opportunities in its development process, but to seize these opportunities, there must be trade-offs. It is the courage of a business leader to decide whether or not to make informed decisions on the opportunity cost. It also determines the future development of an enterprise.

Due to the rapid scale effect, the fruit supermarket of Guo Qiuhong has gone up a notch in the past. Sharing is the magic weapon that Guo Qiuhong can expand rapidly in a short time. At the beginning of entrepreneurship, capital is scarce and talent is scarce. It is very difficult for an enterprise to become bigger. At this point, if we know how to let profits and share, we can quickly integrate funds and attract talents, so that we can reintegrate into a new development level.

Of course, Guo Qiuhong's character of hardworking and hardworking also helped him rise from humble beginnings, survive hardships, and open up the situation.