More Than 300 Japan'S Second Tier Brand, Shanghai.

As one of the five major fashion centers in the world, Japan's high-end fashion brands are unique in the world. Renowned designers such as Lssey Miyake, Mori Yinghui, GUI Yi Mei, Yamamoto Teruji, KENZO and so on have become top designers in the field of high-end apparel and luxury goods.

First "

Bain, a leading consultancy, estimates that China's luxury goods market will reach US $14 billion 600 million in the next 5 years and occupy the first place in global luxury consumption.

Today, with the financial crisis in Europe and the United States, the high-end clothing brand and accessories brand, representing the top quality of Asian fashion, will bring new and great development opportunities to China's huge and high-quality consumer market.

Department store

Introducing real

According to the organizers, up to now, the department stores in the major cities in China have responded positively to the first pre registration of the first professional exhibition of "Yan yen fashion show".

According to a senior official of the China Federation of Commerce, clothing and apparel have always been an important part of the operation of the department stores. With the rapid growth of luxury goods and high-end consumer market, the department stores in large and medium-sized cities in China attach great importance to the introduction of genuine high-quality international clothing and clothing brands, while attracting local consumers who buy high-end goods abroad and localize consumption. On the other hand, they stimulate the local high quality consumption economy with greater efforts.

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Shanghai Bailian Group believes that Japanese companies have great strength in pursuit of fashion concepts. Japanese brands should be white-collar workers in China's largest market.

Because the Japanese government has strong resources to provide various platform support, the relationship between the Japanese clothing brand and the Chinese market can not be simply defined by "export". The future strategy is that most Japanese clothing brands are produced and sold in China through Japanese design and planning, which will form a strong competitive advantage of Japanese apparel brands in China's high quality market, and will help Japanese enterprises and their brands to solve many problems in China's department stores.

The scale and quality of this exhibition will be very attractive to Shanghai Bailian and its eight hundred friends, friendship mall, Oriental Shopping Center and other mainstream department stores in Shanghai.

From the Shanghai World Trade mall, the department store channel schedule shows that the pre registration pre registration covers the one or two and three line central city department stores, which clearly expressed a strong interest in Japanese brands.

Managers from department stores in Shanghai, Suzhou, Wuxi, Nanjing, Changzhou, Ningbo, Shaoxing, Hangzhou, Beijing, Xiamen, Xiamen, Fuzhou, Fuzhou, and so on, have been targeted to fill in the goals of different brands of Japanese exhibitors.

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Investor

Flexible cooperation through channels

In the pre registration of this exhibition, there are also some investors from apparel industry and apparel agents, franchisees, distributors and wholesalers from one or two national and central cities.

They have rich marketing experience in the local area, and have a clear grasp of the high quality consumer awareness and business opportunities that are constantly rising in the process of urbanization, and even they are consumers who love high quality lifestyle.

Therefore, in their pre registration form, they clearly expressed the intention of seeking high value-added Japanese brand project cooperation.

At the same time, the unique channel management network, mode and commercial value formed by these investors are also gradually concerned by international brands, and look forward to adopting a more flexible way of cooperation with these diversified channels.

Many domestic clothing brands also expressed strong interest in cooperation.

Wang Donglin, general manager of Hangzhou Leo Reynolds Garments Co., Ltd., who is willing to register for women's clothing brand cooperation, believes that the "Japanese fashion show" has set up a targeted and clear communication platform for some domestic garment enterprises seeking overseas high-quality brand cooperation. Professional services, precise docking, and market positioning segmentation and centralized brand display have brought rapid, convenient, efficient and low-cost development opportunities to both sides of the trade.