The New Industrial Structure Of China'S Footwear Industry Is Rapidly Forming.

Today's shoe industry in China domestic market It has already shown signs of being bigger and stronger. International footwear industry Giant crocodiles occupy the dominant position in the high-end footwear industry. The domestic brands are playing an important role in the industry, which has caused strong pressure on the international footwear giants. Some leading shoe companies in China have even challenged Nike and Adidas directly. Unlike these international shoe giants who simply operate the brand and the market network, the new Chinese footwear industry, with its own brand and marketing network, basically has a large production base or production plant. It will undoubtedly be more flexible in dealing with the rapidly changing market. This is also a major capital for China's footwear industry to talk with the international shoe giants. Especially since the outbreak of the global financial crisis in 2008, a group of Chinese shoe enterprises represented by BELLE and Anta have stepped onto the capital market, which has further boosted the confidence of China's footwear industry to become bigger and stronger. After consolidating the product, brand and market network, we will usher in the financing convenience of the capital market, and will accelerate the development of China's footwear industry. China's footwear industry is stepping up its efforts to advance its ambitious goal. While foothold in China and occupying the domestic market, it also accelerated the march toward the international market.

Crisis crisis, there are opportunities, some of the leading shoes in China stand out in the crisis. As the saying goes, opportunity favors prepared minds. In this crisis, we heard a lot of shoe companies laughing and laughing, but also witnessed the strong shoe companies and even the shoe king's exit. It can be said that this crisis has become a watershed for China's footwear industry. For some shoe companies in the past few years, the passing of the dead has been followed. After the storm baptism, many of the dominant shoe companies are still absorbing and concentrating more industries and social superior resources, getting better and faster development, becoming more mature and more steady.

In the footwear industry, China's three states are all world-renowned. Shoe industry base 。 In this wave of capital waves, Guangdong and Fujian footwear industry stride forward in the front of Zhejiang footwear industry, which is good at creating momentum, and further widen the gap between several big shoe bases, causing deep reflection in the industry.

After the crisis, we saw that the footwear industry in several major shoe industry bases, especially in the three states, is rapidly fission. A number of surviving and scale shoe companies have ushered in another opportunity for rapid development. And those shoes companies that lack their brands and market networks are beginning to usher in a difficult period. A lot of medium-sized footwear enterprises realized that the importance of creating brand and building market network was realized at this time. Many enterprises were trying to make up for it, but after all, the situation was changed, coupled with the traditional thinking which had been confined to the past, and lack of sufficient knowledge and courage to develop the market, many enterprises failed to return or quit. Nowadays, with the land and labor shortages in these areas and the rising costs of production and operation, these shoe companies continue to have an unprecedented crisis in their local survival. For many small, scattered, irregular shoes factories, I am afraid that time is running out. Shutting down, reducing production, spanformation and spanfer have become helpless choices for these shoe factories.

With the advent of the new development stage of China's footwear industry, the industry structure of China's footwear industry is also undergoing profound changes. Mainly in the past, the most important production base in the past, the production scale of footwear industry in the three states is shrinking dramatically, and the small and medium sized shoe enterprises are moving or vanishing in large numbers. That is, those big shoe manufacturers that are winning, are also gradually spanferring their production factories to the mainland, only strengthening the brand and operation in the local area and strengthening the building of the company headquarters. This is particularly evident in the Pearl River Delta region. The Pearl River Delta as the center of the footwear industry of the whole country and even the whole world, the production and production will further weaken in the future. But because more and more shoe business operation centers, purchasing centers, brand centers and company headquarters are located here, the Pearl River Delta's position in the global footwear industry will only be further strengthened, and will be upgraded smoothly under the guidance of the local government. As one of the three states and one city, Chengdu is located in the hinterland of the mainland, and its production scale is still expanding. Quanzhou and Wenzhou, the two big bases, Quanzhou is facing the anxiety of shallow and difficult to raise large fish. Wenzhou is facing more embarrassment.

At the same time, driven by tidal waves in the coastal footwear industry, some new shoe industry bases have begun to grow into scale. For example, Zhejiang Tongxiang, Guangdong Heshan, Huidong, Jiangsu Yangzhou, Jiangdu, Hunan, Henan, Henan, Jiangxi, post, and so on, the footwear industry has already made certain plans and rudiments, and the new industrial structure of China's footwear industry is rapidly forming.

When a crisis hits, the world economy is full of sorrow and sorrow. Only China can stand alone, and opening up the Chinese market seems to be the buzzword of the global business community. In the footwear industry, the upsurge of export to domestic sales is also rising. For the dominant enterprises in China's footwear industry, how to further grow and strengthen and achieve the goal of going global after the steady domestic market is undoubtedly a pressing matter of the moment. This is also the only way for China to become the world's shoe power. Nowadays, for the Chinese footwear industry, if we want to go out and walk more smoothly, the biggest obstacle is the lack of talents and lack of talents in all aspects. For example, those who are familiar with international trade business have talent in developing market experience in different countries or regions. They have talents who integrate different countries, regions, nationalities and cultural abilities. They have the overall view, can grasp the talents of international political and economic trends, and can grasp the talents of international business supply chain capabilities. As a new market country, many shoe enterprises in China can accumulate huge amounts of wealth in a relatively short period of time, but it is difficult to cultivate outstanding talents. This will be the next big test for China's footwear industry. Especially for the shoe industry in China, it is a period of relatively concentrated change. Deng Xiaoping, chief designer of China's reform and opening up, once said that our biggest mistake is education. For many Chinese entrepreneurs who have worked hard for many years and have made some achievements, I do not know whether they feel the same when they are in urgent need of handover.

So far, although China's shoe industry has achieved impressive results, we are still at the initial stage of the market economy. Many aspects are not yet mature and there are still many areas to be improved. Further efforts should be made in standardizing the operation and business integrity. Borrowing from an entrepreneur in the footwear industry, I would like to encourage you that credit is the biggest bank, and that formal is the lowest cost. It is hoped that the footwear industry will establish a good image of China's footwear industry in the new era with norms and integrity, which will be a reliable guarantee for China's footwear industry to continue to grow stronger.