Chongqing'S Autumn Winter Wear Price Is Up &Nbsp, And The Style Fabric Becomes The Focal Point Of Competition.
From the beginning of this year, clothing Of Raw and auxiliary materials It's gone up all the time, especially cotton. "Now cotton yarn is also one price per day." Yang Jianming, general manager of the golden Kola Clothing Co., Ltd. said that because of the large reduction in cotton production this year, cotton yarn per ton increased by almost 300 yuan to 500 yuan per day. At the beginning of the year, only 21 thousand yuan per ton of cotton yarn was available. Now, the cotton yarn per ton will be 33 thousand yuan, up by 60-70%.
In addition to raw materials, Chongqing garment processing plant also said that the rise in human cost increased by 10-20% compared with the beginning of the year. The total cost of clothing increased by 40-50%, and the pressure was great.
It is understood that the impact of rising raw materials, this year's Autumn winter wear price The general trend of homeopathy has risen by 15-30%.
"Compared with the substantial increase in raw materials, clothing prices are not rising." Yang Yong, President of Chaotianmen clothing association, said that at present, there is no way to fight price war. The rising raw material has forced the major garment factories to start to assemble styles, materials and sales models, so as to spanfer cost pressures and win more customers.
For example, this year, Kim Kola designed the new style of underwear. Yang Jianming, general manager of Kinkala, said that the former underwear was all close to the body, and now the printing process is used. Underwear can replace the original cashmere sweater, directly wear in the suit, equivalent to buying a sweater and buying underwear, and the price is almost the same as the original underwear, about 200 yuan.
In addition to the style, this year, high-end clothing has increased over the years, and some new fabrics, such as kapok fabrics, have emerged. It is understood that kapok fabrics mainly come from woody plant fibers, and some can also make facial mask, light and breathable, and raw material prices are lower than ordinary cotton yarns. However, the processing cost is high, and the comprehensive cost is several times higher than that of ordinary cotton yarn.
Most brand stores like to open shop in flat street. With the rising cost of raw materials, this year, some brand shops such as Adidas and Nike have opened direct stores to reduce the intermediate links and reduce the pressure brought by clothing prices to consumers.
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