Jinjiang Huachang Group Leather Attaches Importance To Environmental Protection Strategy

In the world's largest sports shoes production base, "

Walk into the office of Xue Chang manager of Huachang leather brand service department. It is in the third floor of headquarters building, Huachang group.

He has a standard casual dress, plus a stack of stacked goods on the side bookcase, and undisturbed leather samples, and many leather materials posted on the walls. These combinations create a dynamic and relaxed atmosphere for interviews.

I felt that Xue manager did not speak much, but he was very simple and had no airs. He used a simple smile to replace him more often. Sometimes he did not know much about reporters, but he was more patient.

Referring to Huachang leather's cooperation with famous brands at home and abroad, Mr. Xue told reporters at a low profile and steady manner: "it can be no exaggeration to say that as long as you want to get famous brands at home and abroad, most of them are our long-term partners!" many years of good faith management make Huachang have G.VERSACE, ColomboMobili, PUMA, NBA, BMW, TOYOTA, Lining, Anta, del Hui, noble bird, etc. partners of well-known brand manufacturers at home and abroad, and enjoy good reputation in the same industry with excellent prices, good quality and long-term stable sources.

Fujian Huachang Group Co., Ltd., founded in October 1990, is located in the famous "China Shoes Capital" - Jinjiang Huachang group has always been adhering to the technological innovation, pioneering spirit, quality first, customer first business philosophy.

After eighteen years of development, the company from trade to industrial marketing, and then to collectivize industrial operation.

The group has more than 2000 employees, covering an area of more than 700 mu, and the total annual output of leather is more than 7000 million meters.

The marketing concept of "technology first" and "service first" has made Huachang products sell well in seventy countries and all over the world, including the United States, Germany, South America and Italy, and won the recognition and acclaim of famous international brands.

In accordance with international standards, the company has introduced 2 superfine fiber production lines, 5 dry production lines, 4 sets of high-density non-woven fabrics and a complete set of post-processing equipment. The equipment comes from Germany, Italy, Taiwan and Korea, and provides quality assurance for products.

Collectivization and large-scale industrial layout make Huachang product line continue to extend, mainly used in shoes, furniture, luggage, automobile interior decoration and so on.

Speaking of leather production, it is easy to associate with environmental problems such as sewage.

Mr. Xue said that the company has foresight consciousness on environmental issues. As one of the leading enterprises in the same industry to take the honorary title of "China's green environmental products", "consumer reassuring products" and "famous brand in China" and Fujian's leading eco leather enterprises, it has long been concerned that the competitiveness of leather industry will be restricted by pollution and environmental factors. Under the strategy of technology as the core competitiveness of products, Huachang has actively participated in the formulation and qualification of industry standards, and has been certified by ISO9001, ISO14001 OSHMS18001, SA8000 and ST16949 systems.

At the same time, in order to improve the technological content of products and reduce the pollution of leather in the production process, Huachang introduced advanced production machines abroad, and set up specialized R & D departments to develop products with high technology content, such as nanomaterials.

In addition, Huachang sets up waste water, waste gas recovery equipment and sewage treatment equipment in the production workshop, advocates technology and environmental protection, and emphasizes that enterprises that focus on environmental protection and technological innovation can achieve sustainable development and truly pollute the polluting industries.

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At the same time, in order to cater for the core product of green, ecological and environmental protection products, Huachang group has developed a series of popular products such as "devil PU", "ultra light leather" and "corn fiber" in 2010. The "devil PU" is used for the convenience of summer, especially for the latest products. It is very wearable and can absorb sweat well. The ultra light leather (fluttering): soft leather, good quality, high strength and elasticity, and "corn fiber": it is a synthetic fiber made from fermented rice, wheat and other starch as raw material, fermented into lactic acid and then polymerized and spun.

It changed the pollution process previously used in petrochemical refining, extracted from corn biological fiber PPT particles, and had no pollution to the environment.

It is their high permeability, softness, environmental protection and other characteristics that help to provide people with a sense of comfort and health.

In recent years, more and more attention has been paid to the corn fiber from all over the world. Manager Xue introduced in detail that corn fiber Corn Fiber, also known as polylactic acid fiber and PLA fiber, is a lactic acid polymer synthesized from lactic acid as raw material in human body. It is absolutely safe for human body.

It has been tested that round knitted fabric made from corn fiber does not irritate the skin, and is good for human health and comfort.

Polylactic acid fiber has excellent performance, excellent drapability, smoothness, moisture absorption, breathability, natural bacteriostatic and weak acid, good heat resistance and anti ultraviolet function, and full of luster and elasticity.

Its drapability, skin smoothness and fabric's softness, hydrophilicity and luster have been well represented, making the development advantages of corn fiber in body clothing, automobile interior decoration and so on.

Huachang group has always taken the industry as the responsibility of its own country. It has formed large-scale operation and industrial layout, and its scale has become the first in China. Huachang brand has gradually established its leading position in the domestic market and has a high reputation and reputation.

In order to further advance the mid end market to the high-end market and lead the market, the group company takes the lead in launching the international marketing system, establishing an international brand operation center, establishing Huachang brand service point all over the world, constantly introducing high-end talent equipment, and implementing the global point to point service tracking service. The company's development is growing and the marketing network is spread all over the world.

Huachang group ensures quality work requirements from organization establishment, improvement of production equipment, high-end talent strategy, resource management and so on. Through the establishment of quality control system and other supervision and control, all links formed by quality are controlled at any time, and process control is fully guaranteed to meet customer needs.

For key quality control points, Mr. Xue concludes: first, ensure that raw materials purchased or pre-sale and after sales services meet the requirements of domestic and foreign customers.

Second, to inspect or inspect products (or services) in the process of producing products or providing services, so as to ensure that the process complies with international quality standards.

Third, control the finished products or services.

Finally, Mr. Xue said that China's leather market prospect is worth looking forward to. Huachang leather should respond to market demand and actively adjust its production capacity and insist on providing the best quality products and services for Chinese consumers. At the same time, we should attach importance to environmental protection strategy in our business activities, do better customer service and become bigger and bigger enterprises.