Sports Shoes Brand Internationalization Marketing Competition Sponsorship Asian Games

As we all know, the Asian Games is a sports feast in Asia, which is undoubtedly a huge business opportunity for every sports brand.

Or after the Olympic Games in Beijing and World Expo in Shanghai, there is another feast for the whole Chinese sports industry to continue to grow.

The Asian Games, a lot of sports brand is a step ahead of this opportunity to seize, this greatly accelerated the growth momentum of its own brand, and laid the foundation for further expansion of the brand and occupy more market share.

Recently, 361 degrees officially announced its Asian Games strategy as a senior partner of the 2010 Asian Games in Guangzhou. It actively advocated the theme of the Asian Games and gathered the most enthusiastic enthusiasm and popularity for the Guangzhou Asian Games.

It is understood that the 361 joint international design team combines international quality and technology standards with the latest global fashion elements and sportswear traditional classic design elements, and strive to build the Asian Games professional series of equipment.

Relying on international large-scale sports events, it has speeded up the internationalization process and has become a world-class sports brand.

Thus, on the one hand, the development goal is pushed to the runway of the Asian Games on the one hand. Therefore, sponsoring the Asian Games is in line with the needs of the future development of its brand. On the other hand, the Asian Games can provide an important stage for the implementation of its international marketing strategy.

At the same time, PEAK, who has always focused on building professional basketball equipment, is also planning to intervene in the Asian Games in recent years.

Insiders said: "PEAK's breakthrough point may be around professional basketball teams, through sponsoring professional teams in comprehensive sports events, so that more consumers can understand the brand."

We can see that PEAK's planning for the Asian Games marketing strategy can be described as ingenuity: with the high attention of the Asian Games, combined with the characteristics of brand positioning, a series of practices such as continuous investment, continuous improvement, unified planning and so on will help to enhance brand awareness and lay the foundation for the pformation of the brand into a comprehensive sports brand.

The Asian Games will have a strong appeal for the brand promotion of sports shoes enterprises, which can effectively attract more consumers' vision and facilitate the two spread of the brand.

Of course, it is a wise move to use sports events to bring benefits to sports shoes enterprises, adopt sponsorship tactics and quickly attract consumers' eyeballs.

For the leading sports brand, internationalization is the next stop and wants to be invincible in the fierce competition in the international market. These famous Chinese sports brands must produce more convincing authentic materials. Let's wait and see the golden battle of this event.