Eight Yuan Shop Is The Right And Wrong.

Walking in the street, you can often see the 5 yuan shop and 10 yuan store with a continuous stream of shops, which are all cheap daily necessities. In the market, they need more than 10 yuan and a pair of socks, which are sold for 5 yuan and 10 yuan in the same way. How can such a price attract many housewives and grandma to come to patronize? Therefore, the living space of the parity goods is undoubtedly higher, but the goods must be sold flat and earn money.

What's more, the competition is getting more and more intense now. The business has made a lot of schemes. The price of the goods has been reduced from 10 yuan to 8 yuan, but some shops still earn money, and the monthly turnover is even more than 200 thousand yuan. What is the way of their operation?

The 8 yuan store is crowded with people from the north to the evening. Seeing that there is a red sign near the end of the street, it says "the first department store".

At first glance, it was a company selling ordinary household products. The price was very cheap. The whole store sold 8 yuan at a single price. No wonder there were so many customers.

8 yuan and one false gain.

As a matter of fact, the goods of the first department store were originally sold for 10 yuan, but later changed the business strategy = = reducing the goods to 8 yuan, which seemed to make less profit from the figures, but the actual benefits increased. The main reasons are as follows:

1, there are gimmicks to save advertising fees.

8 yuan per household item is already a gimmick with appeal. The housewife and grandmother are the smartest in price, and where people's mentality is cheap and where to buy. This is also the common psychology of people. Moreover, through the dissemination of consumers, the propaganda of using money is more convincing.

2, to avoid competitors.

8 yuan a household item is already a very low price. Competitors on the market will try to avoid the same goods as others. This will undoubtedly make their products more unique and expand their own living space.

Besides, it is very important to manage the household goods shop.

Generally, a residential area with more pedestrian flow should be selected, with a minimum floor area of 40 square meters.

With the economic environment 8 yuan, the store can win.

"The advantage of running household products is that you can walk around flexibly, and you can sell these goods at a lower price, like in a bad business environment."

Liu Fenqiang, general manager of the first department store, pointed out that when the economy is improving, prices will pick up, so that the sale of higher quality goods can be carried out. In addition to protecting profits, matching the consumption environment is also an important business strategy.

Liu Fenqiang said that selling goods of high value in the present environment is not easy.

In fact, 8 yuan per household item is not easy to manage.

1, there should be good buyers.

In the retail industry, buyers are the soul of the whole company. To sell goods of low quality and good quality, they must find a good purchaser, be familiar with the local market conditions and consumption environment, etc., and must actively seek the source of goods, and try to find a competitive new product, so as to strive to sell products at a premium value and maintain good profits.

At present, household goods stores are mainly imported from China, Korea and Japan, and a small number of goods come from Southeast Asian countries.

2, expand the scale

Only a large number of orders can have bargaining power. This is the only way to directly reduce operating costs, not only to consolidate business, but also to help increase market share.

Therefore, expanding business or recruiting franchisees is effective.

8 yuan shop small files

The first store opened by the first department store for the group, with an average monthly turnover of about 200 thousand yuan, deducting the average monthly expenditure of 120 thousand yuan, with a net profit of 80 thousand yuan.

The maximum expenditure is rents, accounting for 40% of the real interest rate of the products.

Usually, three months after purchase, the goods must be cleared, otherwise the goods will be cleared.

Investment planning

In a large business district (but not near a large department store) and a residential area, a monthly rental is around 3000-5000 yuan, with an area of about 50 average meters, and the decoration price of the shop is about 5000-10000 yuan (including the purchase of counters). The business license is 800 yuan, the employees are two yuan, the monthly salary is 600-700 yuan, the amount of loans and working capital is 20 thousand yuan, the initial purchase is 30 thousand yuan, the total investment is about 6.3-6.8 million yuan.

Marketing proposals

1, the cost needs to be well controlled, and the profit of running household goods stores is not as good as that of clothing retailing.

As a result, there will be many competitors in the industry. It is inevitable that there will be a war of elimination in the future.

The strategy of 8 yuan and one piece is feasible, but the most important thing is to strictly control the cost.

2, pay attention to whether the goods are unique and unique. They must not copy others' styles, look at what goods they enter, and do their own things. They should do their own specialties to avoid being similar to other 8 yuan and 10 yuan stores on the street before they can attract customers.

At the same time, we must ensure that the quality of 8 yuan products can not be eliminated in competition.