Listed Companies Need To Manage Investors As Assets.

2010/9/25 18:07:00 31

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In September 25th, the China Securities Market Weekly 2010 Forum on China's macroeconomic prediction was held in Beijing.

Ma Lianfu, director of the Institute of modern management at Nankai University, said at the meeting that the listed companies should take

Investor

Relationship management is an important part of corporate governance. We should treat investors as God, and even take it as an example.

Assets

To manage.

Ma Lianfu said, at present, investor relations management is implemented as a mandatory system.

Listed company

No real attention has been paid yet.

In fact, investor relationship management is an important part of modern corporate governance. It is also an important aspect of corporate marketing. Listed companies should integrate investor relations management into company value, like R & D, management and brand making.

Ma Lianfu suggested that every listed company should set up special posts and personnel for investor relations management, and design a certain evaluation and incentive system.

"For example, we need to see whether investors are increasing or decreasing each year, depending on the status of assets and so on, and do some incentive distribution according to market capitalization management."