China, Beast Tyrant Shoe Industry Investment

China. Beast tyrant Footwear industry Co., Ltd. is a regional enterprise with a registered capital of 50 million 580 thousand yuan, specializing in the production of "beast tyrant" brand male. Women shoes More than 1900 workers, an annual output leather shoes 3 million pairs. The company set up a product research and development center in Guangzhou and Chengdu to ensure that the product style leads the fashion trend. Sales network throughout the country, has more than 1800 close cooperation of exclusive stores, exclusive offices, sales in 2005 exceeded 400 million yuan. Ray Lui, a famous film star in Hongkong, was the spokesman of the company's image of the beast. In October 1999, the beast became the first enterprise in the footwear industry to hire Hongkong stars as ambassadors. On the screen and in life, Mr. Ray Lui always appears in the image of justice, awe inspiring, caring and responsible. It is the embodiment of the business philosophy of "good faith management and return to society".

In July 10, 2003, the beast shoe industry held a press conference on "good faith beast tyrants" at the news Hall of the Great Hall of the people in Beijing, and a seminar on marketing of animal tyrants in 2003. 42 media, including people's daily, CCTV, Hongkong Phoenix TV, Zhejiang satellite TV and Guizhou satellite TV, followed the report. Buch, vice chairman of the National People's Congress, visited the venue. Minister Lin Zongtang and Secretary General Wang Shan Wen of the National Integrity Building Committee delivered speeches respectively, and awarded the honorable Title of "national integrity building demonstration unit". The "good faith animal hegemony brand" and "integrity culture construction" by Mr. Xu Jianen, chairman of the bully shoe industry, have become the 13 universities in China (13 universities, such as Shanghai Jiao Tong University, Zhejiang University, Wenzhou University, etc.), and the Beijing people's great hall "faith beasts" new news conference planning scheme is the classic marketing case analysis of the marketing materials of 13 colleges and universities.

Mr. Xu Jianen, chairman of the animal protection footwear industry, put forward the principle of 24 character integrity: "honesty and trustworthiness, starting from me; respectfully and leniency, and avoiding fraud; and four terminals and 100 lines", will lead the beast brand to the other side of success. A 100 acres of industrial park is like a giant aircraft carrier, taking advantage of wind and waves and advancing bravely. The beast tyrant will become a mighty lion and become the king of shoe industry. Brand building is a hard work and a harvest. To further shape the beast brand, since August 2000, the company has hired Hongkong star Mr. Ray Lui as the "image ambassador" of the enterprise. 公司全面導(dǎo)入CIS系統(tǒng)，建立了商標(biāo)名稱(chēng)、商品名稱(chēng)、企業(yè)名稱(chēng)“三統(tǒng)一”的獸霸嶄新形象;于此同時(shí)，公司著力于“營(yíng)銷(xiāo)·品牌”的規(guī)范與建設(shè);自公司成立之初，每年均投入不低于銷(xiāo)售總額3%的資金作為推廣費(fèi)用，先后在太原、武漢、濟(jì)南、成都、天津、杭州、南昌等省市電視臺(tái)進(jìn)行品牌宣傳;2000年11月20日起，名為“獸霸世紀(jì)之音”的全國(guó)性品牌推廣方案全面實(shí)施，中央電視臺(tái)第一套(CCTV-1)、第二套(CCTV-2)、第三套(CCTV-3)、第七套(CCTV-7)、浙江衛(wèi)視、江蘇衛(wèi)視、湖南衛(wèi)視、河南衛(wèi)視、新疆衛(wèi)視、福建東南衛(wèi)視等多家全國(guó)衛(wèi)星電視同期推出獸霸形象廣告，此外浙江有線經(jīng)濟(jì)臺(tái)、山東有線綜藝臺(tái)、太原電視臺(tái)等區(qū)域媒體同步推廣;“獸霸世紀(jì)之音”的第二階段方案也于2001年初全面實(shí)施，直接在全國(guó)大多數(shù)地、縣媒體中同步推廣獸霸形象;2003年起，中央電視臺(tái)一套《新聞?wù){(diào)查》 Column, CCTV three sets of all day guide roll broadcast the new image of "good faith beast tyrant"; "beast tyrant century new image" fully set up; in 2005, the beast tyrant launched a massive attack, in the CCTV three sets of "Happy China" column, Shandong satellite TV "star bright" column, Hunan TV "happy camp" column has made annual advertising input, consumers to beast brand image is from "eye" to "heart" reward. First of all, Ray Lui, a Hongkong star, was hired as the corporate ambassador. In August 2000, the national brand promotion campaign of "beast tyrant of the century" was implemented nationwide. In April 2001, the news conference of "animal tyrant Brand Summit" was successfully convened. In July 2002, the "faithful beast tyrant night" was inspired by passion, and Ray Lui met with Anhui, gathered in Shaanxi, met in Jiangsu and Henan, and the wave of animal wars swept across the country. In July 10, 2003, the "good animal tyrant" press conference was held in Beijing's Great Hall of the people. In June 19, 2005, in Ji'nan, where the first self operated office was located, Ji'nan successfully held the "05 animal tyrants good faith press conference", which marked the opening of a new chapter in the animal tyrant channel mode. Since its development, the company has set up marketing companies and offices in more than 20 provinces and cities nationwide, and has more than 1800 close cooperative shops and exclusive offices. It has established a unique marketing system with "headquarters as the leader, marketing companies as the pivot and monopolized stores", and sales in 2005 exceeded 400 million yuan. It has been appraised by the national competent authorities and the relevant departments of the provinces and cities as "China consumer trustworthy products", "China famous brand products", "China famous trademark", "AAA grade enterprise", "consumer favorite brand", "quality trustworthy brand", Zhejiang famous trademark, Zhejiang famous trade name, national product quality inspection "superior product" and national inspection free product.

In order to create famous brand, the company conducts regular strategic research. On the 18-20 day of July 2000, the company held a seminar on "animal Monopoly brand" and "2000 animal tyrants nationwide agents conference" at the foreign activity center in Wenzhou. At this meeting, the enterprise development goal of "specialization of production, standardization of the market, brand expansion and scientific management" was formulated. The development direction of the beast brand was clearly defined. In July 2001, the company held the "2001 beast branding summit" in Wenzhou, China. This conference has injected new vitality into the further development of the beast tyrant enterprise. In July 2002, the company organized the 2002 "beast tyrant" brand press conference from the "beast tyrant" brand ambassador, Mr. Ray Lui, to comprehensively enhance the brand connotation and image of the "beast tyrant". In addition, the company has also hired a group of experts for a long time as a consultant for enterprises, laying a solid foundation for the long-term development of enterprises.

In order to establish a long-term competitive advantage, the company has been seeking scientific management methods. In 2000, the company introduced the modern enterprise management system into an all-round way. According to the requirements of modern enterprises, five functional centers of development, production, marketing, finance and information were set up, and strict implementation of the brand management operation standards of enterprises VI, BI and SI centered on CS customer satisfaction, laying a solid foundation for the further improvement of brands and the long-term development of enterprises.

The leading-edge design and consummate technology is the prerequisite for enterprise development and brand promotion. The information of beast tyrant leather shoes originates from Europe, America and Hongkong. Leading trend and unique style of "beast tyrant" leather shoes are designed by famous teachers. The excellent quality comes from Italy shoe making equipment, adopting international advanced technology, high-end shoes and materials at home and abroad, meticulous work and meticulous design, strict design and production and service according to the ISO9001 international quality system standard, ensuring the product's continuous stability and high quality. The products of the company have been awarded 2000, 2001, 2003, Zhejiang leather shoes design award, and 2001 "leather logo Cup" national leather shoes design Grand Prize "men's shoes Excellence Award".

Specialization of production specialization is the foundation of enterprise development and brand promotion. In order to promote production, improve production capacity and ensure production capacity, the company has invested about 8000000 yuan to introduce four international advanced shoemaking lines, and has completed the upgrading of production equipment. At the same time, animal tyrants enterprises pay special attention to quality education, and regularly give lectures and training to production management cadres and production staff. Demand, double quality, satisfy customer's desire "quality policy"; shoe fabric is made of imported leather, soles are made of many kinds of materials, skid resistant and wear resistant, and every pair of shoes is truly Seiko. In September 2000, the company's "beast tyrant" brand shoes were awarded the "China leather logo product" awarded by the China Leather Industry Association; in May 2001, "beast" brand shoes were approved by the national shoe standard center; August 2001, "beast tyrant" brand men and women's shoes were inspected by the national footwear quality supervision and inspection center and got the title of "top quality products". In March 2002, "beast tyrant" brand male and female leather shoes were awarded the highest quality "national inspection free product" by the state quality inspection department. In July 2000, the company has passed the ISO9001 international quality management system certification and improved the overall management level of the enterprise.

Market development, stable and sound market system is the guarantee of enterprise development and brand promotion. Only with the leading marketing idea can we lift the sun of tomorrow's brand. Rich in practical experience, at the same time, companies continue to lend support to the "external brain" to keep the lead in marketing thinking. At present, animal tyrants have set up marketing companies and offices in more than 20 provinces and cities throughout the country, and the product sales network has spread throughout the large and medium-sized cities. A market network system with more than 1800 close cooperation selling points (franchised stores, monopolized rooms, etc.) and standardized brand management has been established. The annual sales volume in 2005 is over 400 million yuan, and the network covers all provinces except Hong Kong, Macao and Taiwan. The network is further expanding steadily. Since 2000, the brand manager has launched a comprehensive work in promoting the brand promotion in the key regional market assisting office to win a good market reaction. In order to establish a stable and sustainable market system, the boss has paid much attention: establishing a marketing system according to the needs of modern enterprise development, and 100% of the employees in the company's headquarters market system have received higher education. In 2002, the company began to reuse the market supervision to assist in the refinement of the image of the monopoly outlets.

On the road of steady progress, the beast tyrants are delineating the beautiful blueprint for the development of enterprises: a modern chain operation system with close cooperation is being gradually established and developed; a "100 yuan" industrial park is being planned and implemented; the beast tyrants are marching to the new century with heroic strides, and a brand-new modern enterprise will be on the rise in Lishui.

Tel: 13834226669

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Address: No. 719, Chaoyang shoe city, Taiyuan.

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