RMB Appreciation Test Foreign Trade Shoes Enterprise Life And Death

In recent days,

In fact, the appreciation of the renminbi has exposed the loss of the low cost competitive advantage of China's export footwear enterprises, but has also become the export oriented footwear enterprises with export oriented economy to enhance their innovative ability and improve the added value of their products.

Therefore, for export oriented footwear enterprises, how to improve the profit margins of gold products in the future will be a key issue. Upgrading and upgrading of export products is very important.

First, concentrate on producing products with high technology content.

For export oriented footwear enterprises, there are many defects and deficiencies, lack of market risk and share, weak development capability, and lack of personality of products, which makes export oriented footwear enterprises face enormous operational difficulties.

At present, the proportion of export oriented footwear enterprises in the whole technology intensive industry is relatively small, and the phenomenon of brand loss is also serious.

Therefore, enterprises can only gradually improve product quality and added value, and then gradually adjust the price of products according to the exchange rate changes.

In terms of product development, we should introduce more skilled talents, and carry out multi category production under the premise of quality assurance.

Second, change the marketing mode and raise the right to speak.

Nowadays, most export oriented enterprises rely on price wars to attract foreign markets, lack of independent innovation and self expanding marketing channels. This marketing mode has affected the image of export oriented shoe enterprises and can not get long-term development.

Therefore, the urgent task of adjusting export shoe enterprises is to be good at seizing the favorable channels and establishing a win-win mode. Through the promotion of event marketing, exhibition marketing, soft Wen, website and so on, the market share will be increased and the two sides will be integrated.

In the uncertain market situation, the export oriented footwear enterprises should be able to see the hardships of export shoe enterprises walking in the uncertain market situation.

Therefore, the export oriented footwear enterprises should constantly improve the system in the actual combat and insist on making products with Chinese characteristics so that they can keep their youth forever.

Let us also pray that export oriented shoe enterprises will open a new chapter to achieve full take-off in the international market.