The Designer Appeals To Not Throw Away The Old Jeans For Environmental Protection.

The model is showing the costume designed by Yao Feng.

A fashion show named "a cloud on the horizon" has been unveiled in Nanjing recently.

Yao Feng, the famous designer from Nanjing, not only uses the exaggerated clouds, the sky, the birds and the elephant, but also creates a visual feast with lace beads and other materials. What is more interesting is that he cleverly combines environmental protection with clothing.

Yesterday, in a telephone interview with reporters, Yao Feng talked about the topic of environmental protection. He especially urged that we should not easily throw away old jeans and wash them as little as possible in order to avoid pollution.

Reporter: this year's show has chosen the theme of environmental protection. What do you think?

Yao Feng (hereinafter referred to as Yao): the importance of protecting the environment to modern life is self-evident.

Nowadays, many people have a sense of crisis in environmental protection, but in addition to the external natural environment, environmental protection also includes personal environmental protection.

Modern people have a lot of mental illness and pressure. People often fight against each other and domestic violence and so on. I hope that through this show, I can express a feeling of anger and sadness, with a little pleasure and a complex vision of the future.

Reporter: then how do you behave concretely?

Yao: I use yarn to show the cleanliness of the clouds. The inlaid lines show the flow of water. The pparency of the clothes tells the audience that the communication between human beings and people should not be intrigued.

In terms of color, apart from representing the green and blue nature of nature, I also used black to show the sinister side of people's heart.

Yao Feng, who is in the fashion circle, has worked with many international celebrities such as Gong Li, Michelle Yeoh and Cai Qin, but he rarely intersects the entertainment circle in the past two years, because he "doesn't like to communicate with them."

In recent years, in recent years, celebrity endorsement of environmental protection, publicity and environmental protection has become the trend of fashion, Yao Feng sharp words, "fur is the killing performance, some stars wearing fur to participate in environmental protection activities is really ridiculous."

The lack of a serious attitude and strict compliance consciousness has obviously lost the real and benign sense of social responsibility.

Reporter: how do we see the relationship between stars and environmental protection?

Yao: it is a good thing to publicize environmental protection with celebrity's popularity. However, we must not let environmental protection become a propaganda means used by celebrities.

While promoting environmental protection, celebrities should set an example by themselves instead of spending a lot of money on things that are not environmentally friendly, such as clothes and cosmetics that are not environmentally friendly.

Fur is the way to kill. Some stars wear fur to participate in environmental protection activities is really ridiculous.

Although this situation is improving now, there is still a lack of awareness among mainland stars about environmental protection.

Reporter: how do ordinary people protect their clothes?

Yao: at present, there are not many clothes that are purely environmentally-friendly in China. For every ordinary person, the best way to protect the environment is to wear clothes made of natural animal and plant materials, such as cotton, linen, silk and wool.

Buying less clothes can reduce a lot of carbon emissions, buy clothes as little as possible, wear more clothes and create fashion through different collocations.

I am particularly appealing here to buy jeans as much as possible for a little more time and not to throw them away, even if they are old.

In addition, jeans should be washed as little as possible.

Reporter: where is the problem of jeans?

Yao: jeans wear very well, but the manufacturing process is not environmentally friendly. Sulfur, hydrochloric acid and other chemicals are added to the dyed sulphur washing process, resulting in serious pollution.

The land of jeans production base was completely useless at the end. The large pool built in the production base to deal with the large amount of waste water released during jeans production is actually harmful. Finally, it will still permeate the earth. Sewage is too difficult.

Almost 100% of the world's jeans are produced in China, and we pay too much for processing fees.

Wash jeans will fade, the water is also contaminated, so jeans should also be washed as little as possible, do not accelerate pollution.

Reporter: jeans wear for a long time will taste, do not wash how to do?

Yao: This is also what I said before that the mainland stars do not know enough about environmental protection. The stars in foreign countries and Hongkong are actually advocating "raising a cow".

Wearing jeans will taste after a while. They will spray some water or mineral water on their trousers, and then dry them, so that the flavor will evaporate with the steam.

Many stars are practicing, such as Aaron Kwok has a habit of wearing jeans, his right pocket always holds his cell phone, and his left pocket is always lit by a lighter. After wearing it for a long time, there will be a fixed print on both sides of his pocket, and others will see Aaron Kwok's jeans as soon as he looks at it.

While protecting the environment, jeans also have their own personality.

Yao Feng, a Nanjing native, has always been known as "design genius" and "fashion urchin" in the circle.

But he has repeatedly regrets: "Nanjing's clothing design in the country's status is very humble."

Unlike Nanjing and Shanghai, where there is a mature show and atmosphere, it means to leave the first line of team. So his company has been unable to do so for 3 consecutive years.

Yao Feng expects the city of Nanjing to be "activated" by fashion.

Reporter: what do you do when you see people dressed badly in the street? "The reporter asked him.

"

Yao: before, when I met this question, my answer was a kind of impulse to pick up.

But what is the purpose of removing it? Can I pform her? Now I will peep at her life through her clothes. This dress shows that girls' life circle and society's influence on her is not enough.

Reporter: what bad habits are you wearing on the streets of Nanjing?

Yao: to tell you the truth, I was very miserable walking on the streets of Nanjing.

I find that many people take cotton pajamas as printed clothes and wear them on the streets. This is incredible.

Many young men think they are free and easy, wear a suit of self-cultivation suit, but roll up their sleeves and open their breasts, and then put on a pair of slippers.

There are also some girls whose legs are very thick, but they should wear very short denim skirts, which is considered sexy.

What makes me sad is not whether their clothes are right, but their understanding of beauty, free and easy and sexy.

This is impossible to see in Shanghai and Beijing.

Reporter: what do you suggest? "

Yao: a Cannes Film Festival, which has been popular in the coastal town of southeast France and a 798 Art District, brings Beijing Chaoyang District into a fashion atmosphere.

How many shows are there in Nanjing a year? And how many large awards show? Many creative gardens have become restaurants and sauna.

Nanjing's lack of large-scale fashion activities must be changed as a whole.