"Big Manufacturing Country &Nbsp, Small Brand Country" Is In The Sense.

A diversified brand structure, a complex market demand, a seemingly rich and colorful meal in the clothing market, but the taste has not realized the anticipation in imagination.

I saw an article on the Internet before. Did you wear clothes or clothes? This question made me interested in pressing the mouse. The author made a good summary of the difference between clothes and clothes.

It is said that clothes are objects that satisfy people's clothing, but clothing is based on people's ideas and ideas, and plays the role of ideological behavior in human interaction.

Therefore, clothing is not just clothes, but clothes that give emotional color. It is a kind of clothing after sublimation.

This is a non professional netizen, the clothing in the mouth is actually the brand we have been emphasizing.

With the needs of work and self pursuit, people are paying more and more attention to their image in interpersonal communication.

Different occasions should be matched with different clothes, shopping for leisure and comfort, intellectuality and elegance in work, evening dress at dinner.

Over time, clothing has formed a unique culture on clothing, which plays the role of silent mood and self expression of the wearer.

And Ai Feng put forward "

"Big manufacturing country, small brand country" is the conclusion of Ai Feng, and it is also the perplexing problem of domestic brands.

China's manufacturing is at the bottom of the industrial value chain with little added value.

We still lack the internationally recognized brand names, more than 90% of export products are OEM, and 10% of the independent brands, because there is no visibility, and therefore lack of added value.

And then to the topic just now, from clothing to clothing, this is not only a change in the quality of life, but also a change in people's fashion sense.

When people live on the line of adequate food and clothing, it is already satisfying to have a dress to wear. With the continuous improvement of material level and quality of life, people begin to pay attention to their clothes from the clothes, and the idea is slowly changing from "demand" to "pursuit".

At present, there are few local clothing brand stores in most of the advanced shopping places.

The shopping mall also refused to recognize local clothing brands on the grounds that consumers did not recognize domestic clothing brands.

In fact, some of the world's most famous products are manufactured in China. However, high brand premium has been earned by foreign brands, and domestic processing plants can only become cheap wage earners.

This is the embarrassing situation encountered by the domestic garment industry.

When many famous brands of clothing rise and take the lead in the world, these clothing brands that can satisfy the visual sense become the symbol of identity and taste.

Domestic clothing brands are not enough to meet the needs of domestic consumers, only to meet the demand, and even for consumers in big cities, the demand may not be guaranteed.

This is a vicious circle, enterprises need profits, and brand's sense of mission is not strong.

Those domestic brands who consistently make original innovations are not willing to compete with the large scale advertising investment of international brands. The brand awareness of enterprises limits their development.

Ai Feng calls for the same quality.

Yes, this requirement is indeed a revolution. In the face of the fashion culture and price temptation of foreign brands, will our consumers really support domestic products? This is a questionable question.

Some of the original domestic brands, before becoming the major international brands, have a near high price.

Even if there are local brands, there is no local market, which is the embarrassment of domestic brands.

The sense of mission of a brand is something that every garment owner should possess. Although meeting the clothing demand of a great country, it is still the main way for a garment enterprise to make profits.

The revolution in manufacturing and creation does not come from consumers, but from our brand concept, which comes from the idea of business leaders.

No one can standardize the consumer's needs, and can't complain about the disloyalty of the consumer. What the brand can do is to follow the consumer and let them follow them willingly.