Two Way Commercialization Of Enterprises And Fashion Designers

Face and accessories enterprises often face such embarrassment: R & D team has invested a lot of cost, and the product lines that are hard to develop are hard to get the favor of clothing brand customers. Even if the products are in line with the trend, it is hard to get the trust of customers and escape the fate of being choosy.

And the face auxiliary material enterprise behind, is the increasingly fierce competition environment.

Young designers also have to face the fact that they are trapped in capital and resources, and many design ideas have no chance to be realized. Wu Yi has no place to perform, or works that he thinks are very good, but it is hard to become a product with certain sales volume.

Behind the designers, the new generation is coming out and the expansion period of talent is not worrying.

These problems have always been a thorny problem for suppliers and designers of surface accessories.

The platform of "vanguard design and release" built by China Fashion alliance seems to provide a feasible solution for these problems: through the cooperation between the accessories enterprises and the fashion designers, the "two-way commercialization" should be carried out, so that the garment designers can design and apply the accessories products from the perspective of the surface accessories users. In the process of cooperation, the fashion designers will inject more fashion expressions for the accessories products, and the accessories enterprises provide funds and resources support for the designers to help designers realize their design ideas.

The vanguard design and release platform for professional brand customers will examine the fashion of accessories and the market of designer's works with the eyes of customers and markets.

Driven by this "two-way commercialization", enterprises and designers of surface accessories can get their commercial value through cooperation.

Zhang Wei, Secretary General of the China Fashion alliance organizing committee, further stated that "the designer League" and "supplier alliance" of the Chinese fashion alliance are the main body of the two way commercialization. The "pioneer design release", which is directly aimed at clothing brands and buyers, is an important platform for the realization of two-way commercialization.

Suppliers of surface accessories: from "selling" to "shopping guide"

Most face excipient enterprises sales staff feel that from the day of selling, we have to start looking at the "face" of the clothing brand businessmen to live, send their own products to the past, waiting for the fate of being chosen or abandoned.

At this time, their status is "salesmen".

There are also some enterprises that face accessories are positioned as customers' "proofing machines". Customers are like brains, thinking and designing, and accessories enterprises are like hands and feet, making and producing.

Under such circumstances, the ancient precept of "those who work hard and govern people by labour" can be more real.

Whether it is "salesman" or "proofing machine", under such an identity, accessories enterprises always do not grasp the initiative of the market.

For this reason, the Chinese fashion alliance hopes to change the concept of enterprises and enhance the fashion and expressiveness of the products through the cooperation between the accessories enterprises and the fashion designers.

To build a more trusting and mutually beneficial cooperation state for the enterprises and clothing brands, and let the sales mode of the noodle and accessories enterprises gradually shift from "selling" to "shopping guide".

Designer: picking up commercial flowers with design

The disconnect between design and market in fashion designers is also expected to improve in this cooperation mode.

At present, the China Fashion alliance has signed a cooperation agreement with more than 20 cutting-edge designers, helping these designers establish cooperation with the alliance's special suppliers, supplemented by proper promotion methods, and better realizing the marketization and commercialization of the design.

Zhang Wei pointed out that the maturity of designers needs a process. In the face of the test of the market, most designers have experienced the process from "homework" to "work" and then to "commodity".

China Fashion alliance is committed to making incubators for young designers to accelerate the pformation of designers' products to commodities, so that more designers can pick up the flowers of design.