The Twelfth Jiangsu Fashion Festival Is Fun Oriented And People-Oriented.

On September 10~12, the twelfth Jiangsu International Fashion Festival and Expo was successfully held in Nanjing National Exhibition Center, and the first Jiangsu was launched.

Compared with the previous Jiangsu International Fashion Festival, the scale of exhibition, the number of professional spectators and the brand of exhibitors in this exhibition have reached a new high. However, the biggest bright spot lies in the meticulous carving of "fashionable Jiangsu". The organizing committee has interpreted the idea of "Jiangsu fashion and people-oriented" through a series of fashionable fashion show shows, such as the salon of the brain storm, the training of creative talents, and so on.

Hong Kong and Taiwan wind blowing T station

The fashion trend conference has always been an important part of the Jiangsu fashion stage. The dynamic clothing display is complementary to the static exhibition of the Expo.

This year, on the T stage of the first Jiangsu fashion creative week, there were 2011 spring and summer series released from local brand Baishi Ji, "fresh, sunny and Hang Haifeng".

Many designers, including the famous designer Li Peijie of Hongkong, the famous designer Pan Yiliang and Pan Daili of Taiwan, the famous designer Yao Feng of the mainland, and so on, represent the three creative design forces on both sides of the Taiwan Strait.

In addition, the first Jiangsu fashion creative week can be described as a gluttonous feast in the eastern part of the nineteenth JEANSWEST leisure wear design competition, with the "100 von Lun Cup" design competition for new costume designers and costumes in Jiangsu province.

It is reported that last year

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Fashion must be "smart" first.

Fashion not only belongs to T, but also belongs to a wise person who agrees with fashion and creates fashion.

Yalu, China clothing Sustainable Development Summit Forum, Jiangsu clothing education and Industry Development Summit Forum, "fashion design talent training mode new perspective" forum, "fashion Jiangsu" fashion designer and entrepreneur salon, Jiangsu clothing education and Industry Development Summit Forum, WGSN--2011/12 autumn and winter global fashion trend analysis forum and other forum activities for all professional audiences to give a "fashion" wisdom forum.

At Yalu China clothing Sustainable Development Summit Forum, Gu Zhenhua, chairman of Yalu group's board of directors, has an interpretation of fashion: "in research and development, we are constantly innovating, introducing the concept of fashion and leisure into down garments and converting down garments into winter casual wear. In 2008, we put forward new standards for filling in the industry, and entered the 12 year of down coats, which is the fashion marketing concept."

Another important guest in the forum, Xia Hua, chairman of Yiwen enterprise group, said: "if we really want to be a brand, we must make a brand worthy of respect.

The first element is value recognition. I will never wear many brands because I do not agree with its value.

Ten thousand yuan to buy a suit. Why? We rely on our own services, products and value to create such a brand.

China's brand must be made, not shouted. "

After listening to the experience of two heavyweight guests for the brand, many spectators expressed their benefits.

Finally, the main forum of the whole Jiangsu International Fashion Festival was 40 minutes late than the scheduled closing time, and many guests and spectators were still reluctant to leave and even delayed their lunch.

In a new forum on fashion design talent training mode, Jiang Heng Jie, vice president of China Fashion Association, said that under the new situation that garment industry is facing pformation and development and attaches more importance to the development of design and innovation, it is very meaningful and far sighted for the educators and the entrepreneurs of garment industry to jointly seek the successful mode of training fashion designers, and to explore the future direction and supporting point of personnel training and school enterprise cooperation.

At the forum, Wang Yi, Dean of Nantong Textile Vocational Technology College, talked about how to master skills in the production practice of clothing shops, and introduced the preliminary cooperation between the college and the designer platform of Changzhou Xu Rong knitting and dyeing Co., Ltd., Zhang Yu Chao of Xu Rong Group, introduced Xu Rong's platform for building cooperation platform, and explored a new platform for cooperation between colleges and universities; Dr. Li Junge, Professor of Fu Jen University in Taiwan, focused on the "virtual store operation" in clothing teaching; Professor Gao Qiao, the Japanese culture and Clothing Institute, introduced the vocational education mode of Japanese Culture Institute; and Xu Weimin, chairman of Jiangsu Dong Du Textile Group Co., Ltd., talked freely about "views on training qualified talents in clothing design".

In addition, sponsored by the Jiangsu Provincial Department of education and Jiangsu international garment Festival Organizing Committee, the Jiangsu garment education and Industry Development Summit hosted by Jiangsu clothing association and Changzhou Textile Garment Institute focused on the theme of "the future direction of clothing talents training and school enterprise cooperation".

Inspection of "doll soldiers"

In addition to the show and forum, the Jiangsu International Fashion Festival has always attached great importance to the organization of the competition. It has been holding several consecutive student design awards in Jiangsu fashion academy. In this year, it has chosen to cooperate with Jiangsu brand, and according to the characteristics of the brand, the main theme is positioned as "the charm of Lolita".

In the salon dialogue session before the finals, the shortlisted players answered the questions raised by several judges on the spot.

Because the participants are all college students, the answers are different. Some of them have clear logic and strong expressive power.

Xue Jiatao, a professor at the clothing Institute of University of Hong Kong, sent his own design experience to the contestants: "I hope you will pay attention to the sensitivity of your works.

Designers design products from pure art to popular process, which is more difficult than pure art. If you want to pform good things in art into another language for your customers, clothes are sold to customers.

Of the 532 entries from 35 colleges and universities, 25 of the series came to the finals, and eventually Sun Mengyu won the gold medal in the competition from the school of Applied Technology of Soochow University.

As a co organizer, Wang Yi, general manager of Jiangsu investment and Development Co., Ltd., told reporters that excellent fashion designers are the core strength of brand innovation and development. Every year, when receiving new employees, it will always be found that some students have a great feeling for beauty, but they often differ from each other in their work.

"I think the most important thing is to design skills for enterprises when designing clothes, that is, the design method. This contest just plays a role in training students' design methods."

Wang Yi said that the competition in the Jiangsu clothing design industry to cultivate reserve talent, while the enterprise also has a lot of harvest.

First, there are quite a few entries that are fully in line with the brand positioning of Bryant, and can be directly applied to the brand products. Two, 100 hundred Lun will sign through the contest to the award-winning designer.

It can be said that this is another successful design competition for production and learning. We have reason to look forward to next year's Student Design Grand Prix.

Another heavyweight competition, the nineteenth China JEANSWEST cup casual wear design competition, is also scheduled for the eastern part of the final.

Although it is not a design competition sponsored by Jiangsu, the butterfly effect of successive years has been exerting a subtle influence on young designers in Jiangsu province.

Jiangsu's "fashion" is starting from the doll.